As the internet and technology are growing every day, businesses are increasingly shifting their focus towards digital marketing methods. With the importance of digital marketing growing daily, there is a rising demand for digital marketing jobs in this field, which offer great salaries and benefits.
In this article, we will explore how much you can expect from digital marketing earnings in 2024. We will look at different Digital marketing job roles, factors that affect salaries, and what you need to know to make the most out of your digital marketing career.
Digital Marketing Earnings – Key Takeaways
- Understanding the digital marketing earnings for various roles.
- Getting insights into the digital marketing earnings in India
- Discussing the factors affect your digital marketing earnings
- Learning the digital marketing earnings best practices.
Digital Marketing Earnings In 2024
If you’re starting your digital marketing job search or thinking about switching careers, you might be curious about the average digital marketing earnings In India. Digital marketing jobs here can offer an average monthly salary of ₹54,000.Â
Digital marketing earnings can vary depending on the role, company, or industry. This is because digital marketing covers a wide range of functions. We’ve created a table with the average annual pay for manager roles in the top six digital marketing channels. These top digital marketing types include social media, websites/blogs, email marketing, content marketing, influencer marketing, and SEO marketing.
The following table can help you to guide your research. All salaries listed are annual averages for India based on data from Glassdoor as of August 2024.
| Digital Marketing Earnings For Various Roles | |||
| Job Roles | Average Annual Earnings in INR | Job Role | Top Hiring Companies |
| Digital marketing manager | ₹8,00,000 | Manages the digital marketing strategies for the company to reach wider audiences. | Karma Ayurveda, Google, Accenture, DigitalMarketer, Freelancer |
| Social media manager | ₹4,20,000 | Responsible for maintaining the social media presence for the company and overseeing social media marketing campaigns. | Sprinklr, Ciel HR, Sophos, DB Corp |
| Website manager | ₹5,00,000 | Manages the company’s website, including responsiveness, optimization, and metadata. | TCS, D3 Education, ExportersIndia, GO MO Group, Elrick Technology |
| Content manager | ₹8,00,000 | Manages the development of attractive content to attract audiences. | OliveBoard, Absolute Sports, Accenture, EduGorilla, ByteDance |
| Influencer marketing manager | ₹6,00,000 | Optimizes influencer marketing campaigns and manages the collaboration and relationship with influencers. | Barcode Entertainment, Hobo, Freelancer, ByteDance, |
| SEO manager | ₹7,00,00 | Manages the company’s SEO practices and optimises a site to attract more organic traffic. | Karma Ayurveda, Neil Patel Digital, Times Internet, Togglehead Digital, InfiDigit |
What Factors Affect Your Digital Marketing Earnings?
Now that you know the salaries for different roles and a job role associated with each role, let’s consider the factors that can affect your earning potential. These factors generally include:
Education
Having a bachelor’s or postgraduate degree, or a business technology certifications can lead to a higher salary in digital marketing jobs. While a degree is not necessary to start in digital marketing but it helps to make you standout from other. Degrees in business, marketing, product management, and public relations are relevant and beneficial.
Experience
Your experience in digital marketing can influence your salary. This experience can come from jobs, freelance work, or even marketing your own business.
Role
Advanced roles in digital marketing, like content manager, can earn about ₹8,00,000 per year. A digital marketing coordinator generally earns around ₹9,00,000 annually.
Skills
Having important digital marketing and relevant skills can increase your earning potential. Review job descriptions to see what skills are required and preferred. According to the recent job postings on indeed, the combination of the following skills can lead to higher salaries:
- Strategic marketing
- Business Intelligence
- Web design
- Search engine marketing
- Website management
- Knowledge of a Trusted Analytics platform
Company Salaries
Salaries for digital marketers can vary based on the company’s size, marketing budget, and goals. Here are some average annual salaries for digital marketers in top companies:
- Accenture: ₹9,39,090 per year
- Cybage Software: ₹7,52,778 per year
- DigitalMarketer: ₹3,12,768 per month
City
Digital marketing earnings also vary by city. According to Glassdoor, here are some average annual salaries in the field of digital marketing across India:
- Bangalore: ₹5,88,740 per year
- Chennai: ₹6,71,352 per year
- New Delhi: ₹7,03,764 per year
- Hyderabad: ₹5,59,549 per year
- Kolkata: ₹4,06,116 per year
- Pune: ₹6,16,379 per year
Digital Marketing Earnings Best Practices
Increasing your salary in a digital marketing job is achievable with the right strategies and dedication. Here are some effective ways to boost your digital marketing earnings:
1. Expand Your Skill Set- Digital marketing is a broad field. Learning new skills like SEO, PPC, content marketing, and social media advertising can make you more valuable to employers. Consider taking online business technology courses, attending workshops, and earning certifications to be a standout candidate.
2. Stay Updated with Industry Trends- Digital marketing is constantly evolving field. Staying updated with the latest trends, tools, and techniques will surely boost your salary. You can follow different blog posts, join online communities, and participate in webinars to stay informed.
3. Build a Strong Portfolio- Showcase your skills and achievements through a well-crafted portfolio. Include your successful campaigns and results. A strong portfolio can impress employers and justify a higher salary.
4. Network with Professionals- Networking can open doors to new opportunities. Attend various marketing events, join professional groups, and connect with people on social media. Building relationships with other professionals can lead to job offers from top MNCs.
5. Demonstrate Your Value- Be an active working candidate in your company. Take additional responsibilities, suggest new strategies, and show how you are adding to the company’s success. Highlighting your contributions and value can be a powerful point in salary negotiations.
6. Consider Freelancing or Side Projects- Freelancing or taking on side projects can supplement your income. It also allows you to gain more experience and expand your network. Over the time, this additional work can lead to higher-paying opportunities.
By implementing these digital marketing earnings best practices, you can enhance your skills and effectively increase your salary in a digital marketing job.Â
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Digital Marketing Earnings FAQs
What factors influence a digital marketer's salary?
Several factors affect earnings, including education, experience, skill set, industry demand, and location. Specialized skills and certifications can also significantly impact salary.
Do digital marketing certifications help increase salary?
Yes, certifications can enhance your resume and showcase your expertise in specific areas which certainly leads to high-paying job opportunities. Popular certifications include PW skills digital marketing certification, Google Ads, and Content Marketing certification.
Which digital marketing roles pay the most?
High-paying roles include Digital Marketing Manager, SEO Specialist, PPC Manager, Social Media Manager, and Content Strategist. These positions often require specialized skills and experience.
