As businesses across the world are adapting to new changes, the shift towards digital means is very noticeable. In the past few years, the digital transformation has been rapid and is expected to grow more in the upcoming years.Â
In this digitally evolving world, Digital marketing is a career that has grown a lot, even in tough economic times like lockdown this is among one of the fields that continue to grow more. If you are interested in starting your career in this fast-growing field of online marketing, this article will explain the digital marketing income of various fields in 2024.
The Demand Of Digital Marketing In 2024
With the rapid rise of eCommerce and remote work, the digital world has quickly became an important part of many businesses. However, Traditional marketing methods are still being used but now they are less of a priority, with brands increasingly depending on digital strategies. This shift has created a huge demand for digital marketing.
Digital marketing is an industry full of opportunities, creating jobs that didn’t even exist a decade ago. Now, with businesses adapting to this new digital landscape, the demand for professionals with digital skills is growing rapidly. A report by Burning Glass Technologies shows that four out of ten marketing jobs now require digital marketing skills. This means that the future for digital marketing careers is very promising, especially for those with marketing experience or those willing to learn new skills.
Benefits Of Starting A Career In Digital Marketing
Starting a career in a digital marketing field offers plenty of advantages and benefits, let us read below to understand what unique things this career has to offer:
1. Different Roles to Choose FromÂ
This is a diverse field having plenty of unique jobs, depending on your skillset and interests, you can aim for various roles, such as:
- PPC Specialist: This is a role where you will be responsible for creating, managing, and improving digital ads and pay-per-click campaigns.
- SEO Specialist: This is a role where you will be working on improving a website’s visibility on search engines.
- Digital Marketing Specialist: This is a general role where you will be handling various digital marketing campaigns across different channels.
- Social Media Specialist: This role mainly focuses on building brand awareness, engaging with the audience, and driving sales through social media.
2. Opportunities for Growth Â
In many traditional industries, climbing the career ladder can be tough. Companies with established processes generally run with minimal management, leaving little or no room for promotions. But in digital marketing, the situation is different. The industry is growing fast, leading to more job openings and chances for promotions, as companies are expanding very quickly.
3. Work for Yourself
With digital marketing skills and a bit of entrepreneurial spirit, you can choose to work independently instead of being employed by someone else. You can start your own digital marketing agency services and can handle the marketing yourself. It takes effort to get started, but the rewards of your hard work can be very satisfying.
Factors Affecting Digital Marketing Salary
According to a recent LinkedIn report, there are more than 2,80,000 digital marketing jobs listed on the platform, and out of these 12,000 new jobs are published every week. But have you ever noticed that these jobs have different salary structures and pay scales? So, this is because there are multiple factors that decide digital marketing income, let us understand each of these factors to see how they affect the overall digital marketing Salary of an individual.  Â
1. Educational Background Â
To become a digital marketer, having a bachelor’s degree in fields like communications, business administration, advertising, or journalism is often recommended. However, many successful digital marketers today have started their careers without a formal college degree. Instead of this, they have taken specialized courses in areas of Digital marketing or data analytics. While you can start your career without a degree, having more educational qualifications can help you earn a higher digital marketing income.
2. Experience Â
Experience plays a big role in determining your salary as a digital marketer. If you have more than five years of experience, you can expect a higher salary compared to when you first started your journey. However, it is not just about the number of years you have worked. Specializing in a certain industry or mastering specific tools can also boost your earnings. For example, digital marketers in AI and machine learning often earn more than those in other areas.
3. SkillsÂ
Having both technical and soft skills can increase your earning potential. For example, if you know technical SEO, link building, and have strong communication skills, you might be paid more than your competitors. To stay competitive, it is important to learn in-demand digital marketing skills like SEO updates, social media marketing, project management, audience building, data analysis, and copywriting.
4. Geography
Where you live and work also affects your digital marketing salary. For example, a digital marketing manager in New Delhi earns around ₹7,03,764, while in Pune and Hyderabad, the salaries are around ₹6,16,379 and ₹5,59,549 respectively. With remote work becoming more common, salaries can vary widely based on location.
5. Company
The company you work for can greatly influence your salary. Top tech companies like Accenture, Deloitte, IBM, Apple, and Meta offer higher salaries for digital marketers. Whereas startups and mid-level companies often pay low.
Hacks To Earn High Digital Marketing Income
If you are an individual searching for a digital marketing job online, there are several steps that you can follow to get a high-paying job. These steps include:
1. Improve Your Job Search Methods:
Start by exploring digital marketing job listings on different career platforms to understand the job market better. Here are some questions that will help you to guide your research:
- What are the average digital marketing salaries for your desired role?
- How much do salaries vary across different industries?
- Which companies have the Vacancy for digital marketing role, and what do employees say about them on job review sites?
- What is the work culture of these digital marketing companies, you can know this by checking their social media profiles, websites, and customer reviews?
2. Build Skills and Gain Experience in Digital Marketing:
Continuing to learn and gain experience in digital marketing is essential, whether you are searching for a job or aiming to grow in your current role. This ongoing learning can strengthen your resume, increase your salary, and help you stay updated with your company’s changing needs. Here are some common ways to keep learning:
- Take various Business Technology online courses.
- Earn various industry-recognized certifications.
- Try freelancing or contract work, like creating an email marketing campaign or writing content for websites.
3. Build a Digital Marketing Network
Having a strong network of digital marketers can help you in finding high paying job opportunities, get support from experts, and receive feedback from them on your projects. Here are some basic tips on how you can grow your network:
- Follow content creators on social media and engage with them by asking questions or sharing ideas.
- Join professional groups and organizations related to digital marketing.
- Attend conferences and networking events to meet others in the field.
- Participate in online forums and discussion groups focused on digital marketing.
- Connect with your digital marketing course instructors and classmates.
Digital Marketing Wage Per Month In India
Digital marketing Wage per month in India can vary based on the role, company, or industry you are choosing, especially since digital marketing includes many different types of roles. So, to help you understand this better, we have created a table showing the average monthly salaries for manager roles in the six most popular digital marketing types. These salaries are based on data from Glassdoor for India, as of September 2024.
| Digital Marketing Wage Per Month | |||
| Role | What they make | What they do | Top-rated companies |
| Digital marketing manager | ₹55,000 | Implements digital marketing plans to help a company in reaching its target audience. | Karma Ayurveda, Google, Accenture, DigitalMarketer, Freelancer |
| Social media manager | ₹35,000 | Manages the company’s social media profile, run various campaigns, and keeps the active online presence of the company. | Sprinklr, Ciel HR, Sophos, DB Corp |
| Website manager | ₹50,000 | Takes care of the company’s website and prepares strategies for better site visibility. | TCS, D3 Education, ExportersIndia, GO MO Group, Elrick Technology |
| Content manager | ₹58,214 | Creates strategic content to attract potential customers. | OliveBoard, Absolute Sports, Accenture, EduGorilla, ByteDance |
| Influencer marketing manager | ₹34,000 | Builds partnerships with influencers and improves influencer marketing efforts. | Barcode Entertainment, Hobo, Freelancer, ByteDance, |
| SEO manager | ₹44,416 | Handles the company’s SEO practices, making sure the website attracts more visitors through organic search. | Karma Ayurveda, Neil Patel Digital, Times Internet, Togglehead Digital, InfiDigit |
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Digital Marketing Income FAQs
What is the average income of a digital marketer?
The average income of a digital marketer varies based on experience, location, and job role. In the India., entry-level digital marketers can earn around 2-4 Lakh per year, while experienced professionals can earn even more than 10 Lakh annually.
How much can a freelance digital marketer earn?
A freelance digital marketer's earnings depend on their client base, skills, and experience. On an average, freelancers can earn between ₹500 to ₹2000 per hour depending on the task they got.
How does experience impact digital marketing income?
Experience significantly impacts digital marketing income. Entry-level professionals may start with salaries around ₹2 - 4 LPA, while those with 5+ years of experience can earn ₹8 - 10 Lakh or even more annually.
