Companies often need to raise capital to fund expansion, repay debt, invest in new projects, or support their growth plans. Investment banks help companies evaluate financing options and connect with investors while supporting the planning and execution of these transactions.
An IPO is one of the most visible forms of capital raising, but taking a company public involves much more than issuing shares. Investment bankers may be involved in valuation, due diligence, documentation, investor marketing, book building, pricing, and transaction execution. Understanding the IPO deal process helps you see how these different activities come together in investment banking.
Companies may need capital to fund expansion, repay debt, invest in new projects, or support other business objectives. Investment banks help companies access investors and manage transactions through which securities are offered to raise funds.
Advises the company: The bank helps assess the transaction, market conditions, potential investor demand, and issue structure.
Helps prepare the offering: Investment bankers work with the company and other professional advisors on information and documents required for the transaction.
Assesses investor demand: Bankers analyse market conditions, comparable offerings, investor appetite, and other factors that can influence the issue.
Markets the offering: The banking team helps present the company and the investment opportunity to potential investors.
Supports pricing and allocation: The bank works with the issuer during the book-building and pricing process and helps coordinate the eventual allocation of shares.
Capital raising does not always mean launching an IPO. Companies can use different routes depending on their stage, funding requirements, ownership considerations, and market conditions.
|
Capital-Raising Method |
How It Works |
Typical Purpose |
|
IPO |
Shares are offered to public investors for the first time |
Raise capital and become publicly listed |
|
Follow-on offering |
A public company issues additional shares |
Raise additional equity capital |
|
Private placement |
Securities are sold to selected investors rather than through a broad public offering |
Raise capital without a public issue |
|
Debt issuance |
The company raises funds by issuing debt securities |
Fund operations, expansion, or other requirements |
|
Rights issue |
Existing shareholders receive an opportunity to subscribe to additional shares |
Raise equity from existing shareholders |
The exact regulatory requirements depend on the jurisdiction and type of transaction. In the US, for example, registered offerings require a registration statement before securities can generally be offered for sale, while Indian public issues follow the applicable SEBI and stock-exchange framework.
An IPO usually begins well before investors can place bids. The company first assesses whether it is prepared to enter the public market and works with professional advisors and investment banks.
The company appoints investment banks or merchant bankers to advise on the transaction and manage the offering. The choice may depend on factors such as industry experience, distribution capabilities, transaction experience, and relationships with investors.
The company, investment bankers, lawyers, accountants, and other advisors review important business, financial, legal, and operational information. This helps identify issues that need to be addressed before the offering.
The company prepares the required disclosures and offer documents containing information about its business, financial position, management, risks, and the proposed offering. In India, the IPO process includes documents such as the Draft Red Herring Prospectus (DRHP) and Red Herring Prospectus (RHP).
The relevant documents are submitted to the applicable regulators and exchanges. The exact review process varies by market. For example, the SEC may review registration filings in the US, while Indian IPOs operate under SEBI regulations and applicable stock-exchange requirements.
Book building is one of the key stages of an IPO because it helps discover the price at which shares can be offered based on investor demand.
In India, the company and its BRLMs establish a price band. Investors then submit bids indicating the number of shares they want and the price they are willing to pay within that band. After the bidding period closes, demand at different price levels is assessed, and the final issue price is determined.
|
Stage |
What Happens |
|
Price band |
A range within which investors can place bids is announced |
|
Investor bidding |
Investors submit bids for a specified number of shares |
|
Demand analysis |
Investment bankers and the issuer review demand at different prices |
|
Price discovery |
The final issue price is determined based on the bidding process |
|
Allotment |
Shares are allocated to successful applicants according to applicable rules |
The book-building process therefore connects investor demand with IPO pricing, rather than simply assigning a price without considering the bids received.
Underwriting is an important part of investment banking because the underwriter helps the company sell the securities to investors. Depending on the agreement, the underwriter may also take on different levels of responsibility for the securities that are being offered.
Common underwriting arrangements include:
Firm commitment: The underwriter agrees to purchase the entire offering from the issuer and then resell the securities to investors, taking responsibility for shares that remain unsold.
Best efforts: The underwriter agrees to use its efforts to sell the securities but does not guarantee that the entire issue will be sold.
All-or-none: The transaction proceeds only if the entire specified offering can be sold under the agreed terms.
The exact underwriting arrangements and terminology can differ across markets and transactions.
Once the final price is determined, the transaction moves toward allotment and listing. Investors who receive an allocation are issued shares according to the applicable allocation rules, while amounts associated with unsuccessful or excess applications are released or refunded as applicable.
After the shares are listed, they can be traded in the secondary market. The company also takes on ongoing obligations as a public company, including applicable financial reporting and disclosure requirements.
Final pricing: The issue price is determined after the bidding process.
Share allotment: Shares are allocated to investors according to the applicable rules.
Listing: The company's shares begin trading on the stock exchange.
Post-listing compliance: The company follows continuing disclosure, reporting, governance, and listing requirements.
The PW Skills Investment Banking Course focuses on practical skills used across investment banking, from financial modelling and valuation to M&A, LBOs, and capital markets. Through hands-on projects and case studies, you can learn how these concepts are applied to actual business and transaction scenarios.
By the end of the course, you can work towards:
Building Financial Models: Learn to create financial models used in investment banking and corporate finance, helping you analyse a company’s financial performance and build projections.
Performing Business Valuation: Apply DCF, Comparable Companies, and Transaction Multiples to assess the value of a business and understand how different valuation methods are used in deals.
Understanding M&A Deals: Learn how acquisitions are evaluated and structured, and apply M&A concepts through practical examples.
Working on LBO Models: Understand leveraged buyouts and practise building LBO models to assess how a transaction may work financially.
Understanding Capital Markets and IPOs: Learn how companies raise capital through capital markets and understand where IPOs fit within the broader investment banking process.
Analysing Real Business Transactions: Apply investment banking concepts to real-world transactions through industry case studies, with additional case studies available under the Pro Plan.
Applying Your Learning Through Projects: Use the concepts you learn in practical projects and a capstone project available with the Pro Plan, giving you experience working through finance-related problems.
Preparing for Investment Banking Roles: Build your resume and prepare for interviews through career-focused support available with the Pro Plan.
Strengthening Practical Problem-Solving: Work with financial modelling, valuation, deal analysis, and transaction concepts to understand how different areas of investment banking connect during a deal.
Investment banking plays a key role in capital raising, particularly when a company plans an IPO. From selecting advisors and preparing offer documents to book building, pricing, allotment, and listing, each stage involves coordination between the company, investment bankers, regulators, exchanges, and investors.

