In the past few years, digital marketing has become a vital part of the overall marketing strategy of companies. It helps businesses reach a specific audience that is likely to purchase their products. Let us learn about some of the eight major digital marketing types in this article.
What is Digital Marketing in Simple Terms?
Digital marketing is an innovative approach to marketing campaigns that helps to promote a business and makes it visible through various methods, such as Search Engine Optimization (SEO), Social media marketing, content marketing, pay-per-click and much more.
What are 8 Digital Marketing Types?
Digital marketing is There are eight major types of digital marketing, which are discussed below in detail.
1. Search Engine Optimization (SEO)
Search Engine Optimization uses on-page methods to increase a business’s visibility. It uses keyword research, on-page, off-page, internal linking, and other methods
Objective: The main objective of SEO is to get a business rank on Google search results and hence increase the traffic on their website.
Some of the benefits and importance of SEO are:
- With the help of advanced SEO Strategies, it gets more traffic to helps increase brand performance and overall business growth.
- It attracts a larger audience to your website, resulting in increased sales and business.
- With better optimization, website pages can have a higher ROI and visibility.
- It helps to make a better reputation for business and earns the trust of the target audience.
2. Affiliate Marketing
Affiliate marketing is a method in which an affiliate earns a commission for marketing a business or company’s products. It is a performance-based marketing strategy where a commission is earned on each visit, sale and signup. There are various methods used by affiliate marketing, such as.
- E-mail marketing
- Organic search optimization
- Content marketing
- Social media marketing
- Display advertising and more
It is important that the advertisement can attract and convert the audience into buying the product.
3. Content Marketing
Content marketing focuses on creating engaging content and storytelling to increase brand awareness. The objective of content marketing is to convert the reader audience into a customer. Content such as blogs, articles, videos, podcasts, e-books and more. However, the content must be engaging and provide value to the reader. It is not only about promoting brands but also building relationships with your customers/readers.
Content integrated with SEO on a website can be shared online to promote value. Some of the major points that must be kept in mind to targeting your audience.
- What is your audience expecting when they land on the website?
- What types of content can make them scroll and stay on the site longer?
- What type of content makes readers lose interest?
There are many blogging and website-building platforms where you can upload your content, such as WordPress, Hubspot CMS, Wix, Medium, etc.
4. Email Marketing
Email marketing is one of the most effective marketing techniques that is used to reach your target audience and inform them about your business products and services. With the help of compelling campaigns, personalized offers and special deals. It helps businesses build their subscribers, add new clients, and promote overall business growth.
5. Mobile Marketing
Mobile marketing is a market campaign activity which promotes a business’s products and services via mobile devices, such as smartphones, tablets, etc. Businesses can reach people through text messages, websites, mobile applications, social media, email, etc. Advertisers can promote their content based on the geographical location and time.
6. Pay per Click (PPC)
Pay-per-click is a digital advertising approach where advertisers pay as their ads get clicked. It is displayed as a sponsored advertisement at the window of search results while watching YouTube, mobile apps, etc. Many businesses end up investing a lot of money in pay-per-click advertisements, some see results soon, while others may take time.
There are many options available in pay-per-click advertisement ads where you can set your target audience, their age, gender, and the amount of advertisement. You can increase the timing of ads based on your budget.
7. Marketing Analytics
This method focuses on studying the performance of the market based on customer behaviours and market trends, analysing competitors, patterns, and historical data to prepare a marketing campaign and optimize a higher return on investment. Some of the important points that must be kept in mind are:
- Number of times the link is clicked
- Conversion rates when the user visits the web page.
- How much time does a reader spend on a website?
- What are active, non-engaging contents?
- Which content is bringing users to the site?
- How is your site performing?
- How often do customers revisit the website?
There is a lot of information on the internet, which can create information overload and confusion. Hence, it is important to create an informed strategy and decision.
8. Social Media Marketing
In Social media marketing, we use social media platforms such as Facebook, Instagram, YouTube, and LinkedIn to interact with our target audience, increase sales and help brands grow. The company shares their content and highlights the benefits, which also help increase people’s trust.
Consistent effort and interactive content must be shared across the platform to draw customer attention. Digital marketing teams need to collaborate with their teams to distribute the brand message across all major platforms to help build brand awareness and increase visibility.
Which is the Most Effective Digital Marketing in 2024?
Search Engine Optimization helps to increase your brand visibility by pushing your website to the top using on-page optimization which is considered to be one of the best digital marketing methods in 2024. Social media is also a good source of increasing online presence by utilizing different digital marketing platforms. However, if applied properly with good content resources you can scale up your businesses easily using digital marketing methods.
With the power of AI now many automated and advanced tools are available which makes online marketing more effective. With the help of AI-driven predictive customer analytics, more precise customer targeting is achieved. With this level of precision and efficiency businesses can reach their target audience with better accuracy and increase ROI.
Digital Marketing with PW Skills
Start your journey with our Digital Marketing with AI Course and master the dynamic world of digital marketing with the power of Artificial intelligence. Whether you are a beginner or a professional the coursework is suitable for everyone who wants to learn and grow.
Get a career-centric syllabus, industry expert-led live sessions, doubt-clearing sessions, industry-relevant projects, job assistance and more only at pwskills.com.
Digital Marketing Types FAQs
What is digital marketing?
Digital marketing is an innovative approach to marketing campaigns that helps to promote a business and makes it visible through various online strategies and tools.
What are the different types of digital marketing?
The major digital marketing types are social media marketing, content marketing, search engine optimization, pay-per-click, email marketing, mobile marketing, etc.
What do you mean by email marketing?
Email marketing is one of the most effective marketing techniques that is used to reach your target audience and inform them about your business products and services.
What is search engine optimization?
Search Engine Optimization uses on-page methods to increase a business's visibility. It uses keyword research, on-page, off-page, internal linking, and other methods.
