What Is Candidate Relationship Management? Features, Benefits, Tools

With a variety of job roles and opportunities present in the market, businesses need to use their candidate resources very efficiently. Finding a suitable talent is a tough and time-consuming job. Hence, it is important to maintain a healthy relationship with clients from the organization and maintain good candidate relationship management techniques.

Let us know a little more about candidate relationship management, process, and its importance in the current job market scenarios.

What is Candidate Relationship Management?

Candidate Relationship is a method by which companies engage and attract candidates during the recruitment process. It also nurtures healthy relationships with the client to create a talent pipeline that organizers or recruiters can use while hiring whenever required.

Filling a position in a particular job profile is a tedious task and it takes a long time to find the perfect suitable candidates having promising attitudes and skillsets to be able to fill the position. With CRM companies can maintain a record of active, passive, or former candidates and keep them engaged and connected to be able to contact them whenever the requirements arise.

However, it depends upon the suitability and match of the candidates for the required job role. After the COVID-19 pandemic CRM has become a major part of ensuring smooth recruitment and healthy recruiter and candidate relationships. However, most companies are yet to adopt this method or are unaware of its perks as they underestimate the importance of good candidate relationship management in a labor-shrinking market today.

Why is Candidate Relationship Management Important?

Candidate Relationship Management plays a crucial role in businesses nowadays to ensure the availability of resources at times. Candidate Relationship Management provides a structured process to maintain a healthy relationship with the past and current employees of the company to ensure their availability whenever needs arise.

The approach of candidates in handling their candidates or employees determines their performance after onboarding organizations as Full-time employees, hourly workers, remote workers, and gig employees. A well-intact customer relationship management system ensures a candidate’s engagement and good overall experience of the candidate working in the organization.

Consider a campus placement recruitment drive in your college. The company cannot promise to hire each of the talented students but can use the Customer Relationship Management technique to keep the potential candidate engaged and reach out to these leads whenever the need arises. This helps the organization save time and resources significantly.

Benefits of Having a Candidate Relationship Management?

Some of the major benefits of having a Candidate Relationship Management are mentioned below.

1. Onboarding High Valued Candidates

While most of the tech giants and other companies are frequently laying off their employees. With the help of an active Candidate Relationship Management solution, you have been tracking their career track which can help you contact these high-valued candidates first which can become a high-value asset for your organization.

2. Build A Right Brand Value

Employee reviews play a major role in the job market these days at the time of recruitment. With the help of CRM, you can maintain a healthy and engaging relationship with candidates and let them know that they are joining the right companies where their skills will be valued and promise to provide good opportunities to them. Building the right brand value can help companies find highly valued candidates with good level of experience and skillsets.

3. Know where you Lose Talent

With the help of smart CRM technology solutions, candidates can find exactly what skills and experience they are missing in their profile. It also tells you at what stage you were dropped during the recruitment cycle of a company.

4. Keeping in touch

With the help of smart CRM solutions companies can stay in contact with candidates having the right potential for future opportunities in the company for other different job roles. Many times companies need to make strict decisions to drop some candidates having the talent but with the help of candidate relationship management solutions, they can stay in touch with the company and grab many other opportunities in the company.

5. Maintain Candidates with Diverse skills and Demographic

With Candidate Relationship Management companies can engage many candidates having diverse skills and wide demographics. It helps segment your candidates based on the current set of candidates.

How Candidate Relationship Management Works?

The five major steps involved in the process of Candidate Relationship Management are given below.

1. Discover

This is the first stage where you find and collect candidates having the right set of potential. It is mainly done during the recruitment process right from receiving the email to job postings. With the help of smart CRM solutions companies can easily fetch their older candidates who were dropped last time while announcing new positions by highlighting passive candidates with special remarks.

2. Attract

Companies can use smart CRM solutions to engage potential candidates through various activities and engaging posts such as social media posts, hackathons, engaging emails, etc. With the help of good recruitment strategies, you can convert potential talent into applicants through various initiatives such as events, hirings, and other activities happening at your organization.

3. Engage

You can keep these potential candidates engaged with regular updates, events, recruitment processes, and other activities happening at your organizations to keep the candidates engaged. Most CRM solutions provide smart ready-made email formats that can address candidates such as acknowledgement for application, selected or if not then provide a reason with the skills they are missing and steps to develop them.

4. Nurture

If candidates fail to clear the recruitment process it does not employe they can still be considered as potential candidates for the future. With the help of automated tools, regular emails, and engaging posts they can be assisted with the steps they can take to grab major skills, update them with the latest events happening in the company, and birthday reminders, which can help these candidates turn into employers when needed.

5. Hire

Now, with the help of effective CRM solutions businesses are now ready with so many potential candidates. The CRM method helps business save their resources and time in the recruitment process and hire highly skilled employees for the job role.

Best Candidate Relationship Management Tools for Recruiters

Some of the best tools used for candidate relationship management are given below.

TalentLyft: It is an entry-level CRM tool used by businesses to spread their job openings with one click on many different platforms.

- Avature: It is an ideal tool for hiring fresh graduates through campus recruiting. It can help build new events and manage various campus recruiting activities during the recruitment process.
- Beamery: It is a CRM tool to attract passive candidates for a particular job role. It can help companies make data-driven decisions and help to evaluate the performance and skillset of a candidate.
- Hire by Google: It is an AI-powered tool by Google used by small and big businesses to integrate easily with Gmail and offer various readymade templates for effective communication.
- JobVite: It is an ideal platform that helps gain potential leads from different social media platforms and job sites for a particular job role. It is a good choice for beginner CRM users with various features that can make social recruiting easy and effective.

Zoho Recruit: It is a popular Candidate Relationship Management Solution that can help select candidates best suited for the job role.

Features of Good Candidate Relationship Management Solution

A business must take care of some major points before selecting a CRM solution for their organizations. Some of the best features of an idea Candidate Relationship Management solution are mentioned below.

A CRM solution must be able to parse the resumes of candidates to select the most relevant one based on the job profile and requirements.
Provide automated tools to manage some repetitive work such as scheduling periodic engagement emails to the potential candidates.
A good CRM solution must be able to give an overall rating to a candidate based on their skillsets and several assessments.
Also, CRM solutions must help you create a talent pool of candidates based on different roles and departments available in the organization.
Also, multi device support can be a great feature that can help businesses access the platform whenever required.

Candidate Relationship Management FAQs

What is Candidate Relationship Management?

Which is the best tool for Candidate Relationship Management?

Some of the best CRM tools are Jobvite, smartRecruiters, hired by Google, Beamery, etc.

What is CRM in recruiting?

CRM provides automated tools and features to help businesses during their recruitment processes with assistance such as automated mail, screenings, resume parser, interview scheduling, etc.