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What is Performance Marketing? Types, Examples, How it Works & Benefits

Performance marketing is a smart, results-driven approach where businesses only pay when they see a specific action, like a click, sign-up, or sale. Unlike traditional advertising, this model ensures that every rupee spent leads to measurable results. For businesses, especially those just starting or looking to grow, it offers a cost-effective way to market with …

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The 10 Best Digital Marketing Certificates in 2025, How to Choose Right One

Digital Marketing / By Khushboo

Digital Marketing Certificate: In 2025, having a digital marketing certificate can make a big difference for students, job seekers, and business owners. As the digital world keeps growing, skills like SEO, social media marketing, and AI in digital marketing are more valuable than ever. Top digital marketing courses help learners build real skills that match …

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Product Launch Strategy: A Comprehensive Guide for Success

Product Management / By Ankit kumar

Product launch strategy is an important stage before launching a product into the market. A series of steps that must be taken care of such as marketplace, audience, budget, goals, and more. Read the complete blog to know more.

9 Types of Marketing to Promote Your Business, Most Relevant Types in 2025

Digital Marketing / By Khushboo

Types of Marketing: Marketing is how businesses connect with their customers. For example, a small business owner who makes handmade candles tried different marketing strategies to grow her brand. She started with social media marketing, then used email marketing, and later tried influencer marketing by working with a local content creator. Each method gave different …

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What Is Digital Product Development? Complete Overview

Product Management / By Ankit kumar

Digital product development is focused on using smart intelligence software applications based on the web, or device. Read this complete to know more about digital product development and its importance.

What is Marketing Psychology, 7 Psychological Theories & Principles in Marketing

Digital Marketing / By Khushboo

Marketing Psychology: Marketing psychology is an important part of digital marketing that helps influence how consumers think and make decisions. By understanding consumer behaviour and emotions, marketers design campaigns that connect on a deeper level and encourage action. Techniques like using bright colours, emotional storytelling, urgency with limited-time offers, and social proof through customer reviews …

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Different Product Development Methodologies You Need To Know

Product Management / By Ankit kumar

There are many product methodologies which can ensure an effective product development life cycle using different approaches, tools or frameworks. Read the blog to know more about some of the best product development methodologies.

What is a Product Feature? Plus tips, templates, and examples

Product Management / By Ankit kumar

Product feature is a set of special functions and features provided by a product which makes it stand out from others products in the same segment. Read the complete blog to know more.

12 Types of Content Marketing Every Business Needs in 2025, Why Is It Important

Digital Marketing / By Khushboo

Types of Content Marketing: Content marketing is not just a tool today; it is a key part of how businesses grow and connect with their audience. A few years ago, a small business with limited resources started using blog posts and simple how-to videos to reach people. Over time, this helped them gain trust and …

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What is Editorial Content, How to Create It, Why It Is Important, and Examples

Digital Marketing / By Khushboo

Editorial Content: Many educational platforms struggle to connect with their audience through traditional marketing methods. What truly makes a difference is editorial content. Editorial content includes informative articles, expert opinions, interviews, and thought leadership pieces that provide real value to readers. Instead of directly promoting a product or service, editorial content builds trust, educates the …

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