Are you a dedicated YouTuber having trouble finding the right Youtube SEO keywords to get more views on your videos and grab more attention online? If you are randomly putting videos on your channel without proper optimisation then you are missing out on effective methods of online content posting.
You can reach thousands of people within an hour and grab more subscribers than you did last time. YouTube SEO keyword research is the practice of finding the right set of words and phrases that describe your content on Youtube and help them rank your videos accordingly.
These words and phrases are known as YouTube keywords which help push your ranks at the top and improve your video performance. In this article, we will be lurking around on some of the proven youtube seo keywords strategies to help you boost your channel.
Also, check 4 Major types of keywords in SEO
What are YouTube SEO Keywords?
YouTube Seo Keywords are specific words or phrases used by online creators to optimise their videos for search engines. These YouTube keywords help them get more visibility on the search engine, appear on query results, discover more, and improve their rankings in YouTube search results.
YouTube SEO keywords
- YouTube keywords must have a high search volume and relevance to the content.
- Look for keywords with high search volume. There are tools to help you find the right Youtube SEO keywords, such as Google Keyword Planner, Google Trends YouTube search suggestions, ahref, Semrush, etc.
- Monitor and oversee your competitor’s performance and target less competitive keywords to improve your chances of ranking.
- Content schemas must be properly placed with titles, descriptions, and tags all in their respective places.
Why are YouTube SEO Keywords Important for YouTube Channels?
YouTube keywords are the words used by people around the world on search engine platforms for a query. For example, if you want to know how many times you should feed your dog in a day? What will you type in your search box? You might try the “puppy diet ” or “dog diet chart”. You will see many websites with relevant content on your web result page.
You can search for the relevant keywords related to your content, which users frequently type when they raise their queries on search engines. Check some of the major points to know the importance of YouTube keywords.
- Proper YouTube keyword optimization is important for Search Engine Optimization (SEO) and helps search engines understand your content and rank it on search engine result pages.
- Youtube SEO keywords help you optimise your content strategy and structure.
- Keywords can help you attract quality users to your channel and help them connect with you.
- YouTube keywords help identify what your audience is looking for and create content accordingly.
How To Find The Youtube Seo Keywords?
Finding the right keywords is simple on YouTube nowadays with many advanced automated features and tools available on the internet. Let us check some of the best methods to find the right YouTube SEO keywords.
YouTube Autocomplete
These advanced features of YouTube help content creators search for frequently used relevant keywords directly from the search bar in YouTube. This smart feature of YouTube is used to tell that a lot of people use these words and phrases to find answers to a specific query.
For example, let us try to know methods to wash your car at home. Let us search on YouTube for “How to wash my car at home” and you will see a list of suggestions being displayed in the list. These automated suggestions not only provide creators with keywords but also help them create ideas relevant to their content category.
Also, Check, How do I start a digital marketing agency?
Competitor Video Analysis
A competitor video analysis might help you save your time and efficiency by starting planning from scratch. If you have listed some of your competitors in your domain, open their channels and click on their “videos” tab.
You can filter sortings like “Most Popular” as this will display all the most viewed videos of your competitors. Now you must analyse the keywords used in the video title and descriptions.
Keyword Analytics Tools for YouTube
You can research custom analytic tools on Google, which provides high search volume keywords based on your search. You can also check the search volume, competitive ranking (low, mid or high), click rate, revenue generation, etc with the help of these analytic tools.
Some of the most popular custom analytic tools available online are Semrush, ahrefs, Google Keyword planner, etc.
Competitor Tags
You can find ranking tags in your competitors’ top videos. If you did deeper and did proper research, then you can find video tags in their title and description section. If you have trouble finding the tags, then you can “inspect” in the page HTML code section to find the tags embedded in the video.
You do not need to read the complete HTML page to find the keywords you are looking for. All you need is a shortcut to make a search on the page which is (“Ctrl + F” on Windows and “⌘ + f” on Mac).
You can also look for tools to do tag research for the keywords you are looking for in your content.
Monitor your YouTube Analytics
Go through your channels and analyse the keywords which helped people find your videos on YouTube easily. You can find more keywords around the topic or optimise the same YouTube SEO keywords to increase your traffic on the channel.
Use YouTube Keyword Research Tools
YouTube provides a research tool to help you analyse your content structure and keyword optimisation. You can choose primary keywords and secondary keywords from the list. However, always keep a thing in mind that YouTube also checks the relevancy of your keywords and content. Try to use related keywords for better results.
Parameters while Searching YouTube SEO Keywords
While making a YouTube keyword search on a platform you must be aware of certain metrics and compare accordingly to find the best suitable keyword for your content.
- Search Volume: This signifies the number of times a keyword is searched in a specific time frame. The higher the search volume, the better the keyword is for your content.
- Click Through Rate (CTR): The percentage of users who click on your video after seeing it in the search results.
- Keyword Difficulty: It is used to determine how difficult it is to rank on a given keyword on search results.
- Impressions: The number of times your video thumbnail is shown in the search results or suggestions.
- Views: The total number of times your video was played or watched for a specific time period.
- Engagement Rate: It measures interactions with the content such as comments, shares, likes, saves, etc.
3 Best YouTube SEO Keywords Tools
There are plenty of keyword research tools providing different metrics to help you choose the best keywords for your content.
- YouTube Analytics: This is a built in analytic tool in the YouTube Creators section. This will help you have a quick check around your page performances, such as views, watch time, subscribers, impressions, clicks, etc
- Google Trends: You can find the trending topics on Google Trends. This is a powerful tool provided by Google to help you search your right seo keyword.
- Google Keywords Planner: Prepare your keyword distribution plan for a specific time period of a particular category. You can compare various metrics such as competitions, views, click rate, search volume, etc.
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YouTube SEO Keywords FAQs
Q1. What are YouTube SEO Keywords?
Ans: A YouTube keyword is a word or phrase with high search volume on search engines and YouTube itself. Embedding youtube keywords in your title, descriptions can help you get a higher number of page views, more likes, more subscribers, etc.
Q2. What is YouTube Keyword Research?
Ans: YouTube keyword research is used to find the right keyword for your content on the video platform. Making use of the right contents on your channel might help you get to the right audience.
Q3. How to find the right YouTube SEO keywords?
Ans: Follow the steps given below to find the right keyword for your channel.
Make competitor analysis
YouTube smart autocomplete search feature
Competitor tags and video analysis
Monitor your channel analysis
Use keyword analytic tools
Q4. Which is the best Youtube SEO keyword research tool?
Ans: Some of the best YouTube keyword research tools are YouTube Analytics, Google Trends, Google Ads keyword planner, Keyword Tool for YouTube, Ahrefs, SEMRush, etc.
