With Google Ads, you get an entry pass for your business in the digital world. It connects you with people searching for what you have at the time they need it. Open your local store or online one with Google Ads and get visible on Google search, YouTube, and millions of partner sites. This online advertisement in your favour is easy to handle, flexible in terms of budget, and one of the fastest ways to grow your brand and bring in legitimate customers.
What Are Google Ads Accounts?
A Google Ads Account is basically how an ad is done for Google. It helps businesses advertise products or services right to the people who are searching for them at the right time. Ad accounts help increase traffic to a business website or help build brand awareness online.
Let’s break it down:
- A Google Ads Account is your online advertising control center.
- It connects your business with people searching for what you offer.
- You can manage campaigns, budgets, and ads all in one place.
- A Google Ads Account is like a digital shop window-it helps people find you faster.
Why a Google Ads Account Matters?
This is why every business should have one:
- You appear right on Google Search when people are looking for products like yours.
- You can target your audience by location, interests, or age group.
- You control how much to spend daily.
- You can track what’s working and what isn’t.
- Your Google Ads Account gives you complete control over your ad budget and performance.
Planning for Before Setting Up Google Ads
A common mistake involves opening a Google Ads Account and throwing money at it without adequate planning. Before actually getting into the implementation, ensure that there are clearly defined business objectives. This step helps to avoid wasting money down the track.
- You must determine your main goal. Is it simply sales? Is it providing leads to contact forms? Or is your case of interest to a more grey area-more people to view your site in a much quicker time?
- The clear-cut goal will now influence practically everything else as you guide your spending pattern. It will now influence the metrics that you will use to measure success.
- For example, if you are launching a brand new product, then focusing your attention on immediate sales may be unreasonable. It may make more sense to track clicks and engagement first.
- You must also ensure that your website is ready for traffic. When someone clicks on your ad, they should land on, arguably, the highest quality page. This page is commonly known as the Landing Page.
- A good landing page will facilitate conversion. Never send ad traffic to your normal homepage, or else you will severely ruin your chances of making a sale or generating a lead.
Before finalizing any setting for a Google Ads Account, a business should always check off these four key areas.
The following table shows essential tasks and planning to be done for your Google Ads Account:
| Task | Why It Matters |
| Define Goals | Guides your budget and measuring success (Sales, Leads, or Awareness). |
| Prepare Landing Page | The page customers see after clicking your ad must be conversion-focused. |
| Set a Daily Budget | You control spending completely. Start small to test the water. |
| Plan Tracking (Conversions) | Essential for measuring if your Google Ads Account is actually driving business results. |
How to Set up a New Google Ads Account in 3 Steps
The best way to go about How to set up a new Google Ads account is by following an extremely simple three-stage procedure. Always begin from the official website of Google Ads. After clicking on the “Start Now” button, Google typically takes you to campaign creation straightaway.
Get your Google Ads Account configured first.
Step 1: Sharing Your Company Details
- This first phase aims to give Google basic context.
- Google first needs to know your business name and website URL.
- These information assist Google in tailoring your account setup. This allows pre-filling of subsequent information.
- You can also link any existing Google properties. Including your YouTube channel or your Google Business Profile.
Linking these accounts does facilitate majorly. Google can use that existing business data to automatically suggest better keywords and ad headlines for you. Thus saving you a lot of time once you sit down to create your first campaign in your Google Ads Account.
Step 2: Setting Up Your Options
- This is all about financial and geographical basic setups for your Google Ads Account.
- The first option to select is the Billing Country. The country you choose defines the local currency and the payment options made available to you.
- Then you need to verify that the Time Zone setting is indeed right. This minor detail is critical.
- This particular setting is what all your campaign reports, performance statistics, and billing cycles will depend upon.
- If that time zone is wrong, your reports would not interface with your actual local business day, leading you to make bad optimization considerations.
Step 3: Payment Confirmation and Submission
- This is the last one needed to officially set up the Google Ads account.
- You now have to choose a way to pay for your advertising costs.
- Choose one from the pre-existing payment profiles, or create a new one.
- Choose whether your account type should be “Individual” or “Organization.” Usually, this is related to local tax laws.
- Put in the information for your payment method of choice. This is typically a credit or debit card, bank account, and sometimes PayPal.
Be aware that Google may put a small, temporary authorization charge on your card. They do this charge often, but generally reverse it quickly within about a week.
After confirming your payment information, click Submit.
You’ve now finished with the query how to set up a new Google Ads account.
Free Google Ads Resources
Running your Google Ads Account is an ongoing study. Google offers some beautiful Free Google Ads resources to develop your skills for the platform.
Learning Google Ads on Skillshop
The Google Skillshop is the most thorough official resource offered. It is targeted towards the training of professionals and business owners in the use of tools offered by Google.
Skillshop is the official, centralized training provided by Google.
- They offer free online courses.
- These courses are developed by official Google product experts.
- You can take these learning paths at your own pace on Skillshop.
- You can also obtain certifications like the Google Ads Display certification.
- These certifications are official proof of your competency and hold significant value for freshers and consultants.
Skillshop is one of the most important Free Google Ads resources for a beginner.
Other Tools for Your Google Ads Account
Few resources and practices outside of Skillshop will keep your Google Ads Account running great.
For quick technical questions, consult the official Google Ads Help Center.
- You may want to download the Google Ads mobile app, which allows you to manage and check on your campaigns while away from your desktop.
- Always listen to the Best Practices guides from Google. These are techniques that have been tried and tested by the experts at Google Ads.
- You need to make great efforts in mobile optimization. Over half of all searches on Google.com come from mobile devices. If your site is not mobile-friendly, you will be losing customers.
Next Steps
The next thing you must learn is Web + App optimization. Studies show that maximizing the value derived from both your web and app channels can generate a 21 % increase in your campaign ROI.
Keep your optimization scores in check in your Google Ads Account on a regular basis. It will help you to optimize for maximum performance with the automated recommendations from Google.
Grow Your Skills with PW Skills
After successfully establishing your Google Ads Account, are you serious about taking your marketing to the next level? Digital marketing is constantly evolving, thus the need for constant upgrading of skills.
PW Skills offers a Digital Marketing course, covering AI and the latest industry practices for better career opportunities. This training prepares you for various in-demand roles in the rapidly changing digital marketing job market, helping to maximize the performance of your Google Ads Account.
To run and manage your online ads on Google platforms. Yes, setting up an account is free! You only pay when someone clicks your ad. Yes, you can run all your ad campaigns from your one account. Use specific keywords, track results, and optimize your ads every week.FAQs
For what is a Google Ads Account used?
Is creating a Google Ads Account free?
Can I run multiple campaigns under one Google Ads account?
What can I do to improve my Google Ads account performance?
