Twitter Ads, or say X ads, is an advertising tool that can reach a wide variety of audiences, drive communication, and provide global reach. They say let your sounds be heard on Twitter (X). Most of us often use this platform to lodge complaints, suggestions, and more. Twitter ads are a method by which you can tap into real-time conversations on trending topics, setting you apart from the crowd.
Here, we will learn how Twitter ads can be the one step ahead move for your advertising strategies. You will also learn the best practices, advantages, and opportunities that you can grab using Twitter ads this year.
What Are Twitter Ads?
Twitter Ads are now officially presented as X ads after the rebranding of Twitter to X, allowing businesses to promote their content, reach their target audience, promote discount offers, and more. With Twitter ads, you can set up a large campaign for a larger, well-defined audience beyond your followers who might show interest in your products or services you are offering.
- You can drive awareness, engagement, and conversions on your Twitter account.
- Twitter ads blend with the regular feed, getting you natural engagement and conversions.
- Your Twitter ads can appear on your target audience’s home page, search results, profiles, and even in the trending topics.
- You can run different campaigns at a time, aiming for brand awareness, app installs, video views, website traffic, lead generation, and more.
- Twitter ads offer you multiple formats, including promoted trends, promoted accounts, promoted videos, promoted tweets, and more.
We will learn more about Twitter ads, their types, and benefits in detail. Read it completely to know how to set up your Twitter ads.
Read More: LinkedIn Ads: Everything You Need To About LinkedIn Ads In 2025
Who Uses Twitter Ads?
Twitter ads can be used by anyone who is looking for a method to amplify their reach and connect to their target audience in real time. Ads are the fastest and most effective way to reach your desired set of audience.
- Any business, especially a startup, that is looking to promote its products, drive traffic, and build brand awareness.
- Online stores use Twitter ads to promote offers, including discounts, new launches, and more.
- Many B2B companies use Twitter ads to promote their industry insights, webinars, leadership content, and more.
- Many news outlets, music labels, and sports organizations depend on Twitter ads to promote events, content, and trending topics.
- Creators, influencers use Twitter ads to grow their following, promote content, and build stronger engagement.
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How To Set Up Twitter Ads For The First Time?
Follow these steps to start with Twitter ads and set up your first campaign easily.
- Step 1: Go to your Twitter/ X account.
- Step 2: In the left side navigation bar, click on the “More options” button.
- Step 3: You will find the “Ads” option, select it.
- Step 4: You will be redirected to a new page i,e. Twitter Ads dashboard
- Step 5: Initially, you have to select your “Location” and “Time zone” to start.
- Step 6: Click on “Create First Ad” to continue.
- Step 7: Fill in your Campaign details, including name, payment methods, budget, spend, and more.
- Step 8: Select your ad group, budget, scheduling, deliverables, and others in this stage.
- Step 9: You can view the display of your ad on different devices, including computers, smartphones, tablets, and more.
- Step 10: Twitter will verify your details and other details before approving your ad request. Once done, your Twitter ads will be live.
Read More: What are Meta ads? Everything You Need To Know In 2025
Types of Twitter Ads
Check some of the major types of Twitter ads being used by users on Twitter.
1. Promoted Tweets
Promoted Tweets are just regular tweets that any user on Twitter can pay to push their visibility beyond their following, which means they can appear directly in users’ timelines, search results, and profiles, blending seamlessly with organic content. This is a great way to boost reach, engagement, and traffic.
2. Promoted Accounts
This format of ad especially helps businesses grow their follower base by promoting their account to relevant users in their niche who still don’t know about them, but might be interested. These ads appear in suggestions and who to follow search results. You can use this type of ad on Twitter to build better brand presence.
3. Promoted Trends
When you notice a trend taking over the internet and you also have the trending hashtag, you can list your brand at the top list with the help of promoted trends for 24 hours. This ad format can be very helpful when you are making new launches, big campaigns, and more. You can get immense traffic, visibility, and even engagement on your ads.
4. Promoted Videos
Promoted Video with Twitter Ads helps businesses share ads in the video format directly in user feeds. Any brand telling their story, showing product demos, or user testimonials can use this type of ad format to boost to get high engagement and build awareness for the brand.
6. Twitter Amplify
This ad feature on Twitter allows brands to run ads alongside premium video content from publishers, news outlets, and media companies. It is like running a commercial break you see on TV, but this time it is on Twitter, where advertisers get credibility and exposure to engaged audiences.
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7. Twitter Takeover Ads
This type of ad is suitable for your business when you are planning a large-scale campaign to get maximum visibility. In this ad, your brand takes complete takeover of the Twitter app, including the trending timeline, explore section, and more for maximum visibility.
8. Twitter Live Ads
These types of Twitter ads let brands sponsor their products and services through live broadcasts on Twitter. It works best for product launches, events, sessions, and more. Brands get to engage audiences in real time while boosting reach through paid promotion.
Example of Twitter Ads on Feeds
You can check a few examples of the Twitter ads available in Twitter feeds. You can see how perfectly it blends into the feed. You can notice “ad” watermark on the top right side of the page.
1. Check this ad by Swiggy promoting its “Cheesy Pizza” With a 60% discount offer.
2. Check these Saudi Adventure ads prompting its warm hospitality and service.
3. You can check this ad by “Transition” promoting its oversized cotton shorts.
Benefits of Advertising on Twitter
Let us check some of the major benefits of using Twitter ads for paid promotions.
1. Real Time Engagement
When ads are shared with the targeted audience, it often leads to trending discussions and instant connections with users discussing insights on current events. When you get the real-time stats on Twitter i, i.e., 70% or more customers make a purchase from Twitter based on threads and conversations. You can reach 500 million+ users globally with Twitter ads.
2. Advanced Targeting Options
You can easily target audiences based on demographics and locations/geographic features, with users based on specific behaviors, interests, and usage in tweets. This offers a more personalized ad experience that connects with users.
3. Detailed Analytics
With Twitter, you can easily get clear metrics with clear insights. You can check for engagement rates, impression data, click rate, and more to understand the performance in real time. This ensures maximum impact and efficiency.
These analytics can help you track your performance in real time and act based on the situation. You can use these analytics to adjust your ad strategies, making sure that they deliver the best output.
4. Massive Reach And Visibility
There are many users available worldwide, and Twitter ads unlock your chances of getting to your target audience from any part of the world. Whether you are targeting a local user or a global market, Twitter ads give you the option to optimize your campaign accordingly.
5. Cost-Effective Advertising
When you compare Twitter Ads with other ads, they are really affordable, and you can start even with a small budget, run a test campaign, and scale up when you start seeing results.
6. Diverse Ad Formats
You can use different ad formats on Twitter based on your goals i,e. Whether you want to drive traffic, push app installs, or bring awareness about your product or services.
How You Can Leverage Twitter Ads Insights?
Twitter ads are more than just a boosting tool; they provide businesses with deep insights features that can be used to adjust ad strategies and achieve long-term goals easily.
- With Twitter Ads insights, you can understand your audience based on demographics such as age, gender, interests, devices, and more. This gets you a better knowledge of which group is frequently interacting with your content.
- You can also track behaviors and interests to know what people are frequently doing and looking for in a particular field, such as technology, sports, fashion, etc.
- You can also learn which city or state your target audience is frequently interacting with. You can boost more ads for those regions to get more engagement and even conversions.
- You can also check which device is more popular among your target audience. Hence, you can design your ads based on it. For example, if most people use phones, you can make an ad suitable for smaller screens.
- With audience insight, you can also check when your audience is most active on Twitter. You can plan your campaign accordingly.
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Twitter Ads FAQs
Q1. What are Twitter ads?
Ans: Twitter Ads help businesses promote their content, reach their target audience, and more. You can set up a large campaign for a larger audience beyond your followers who might show interest in your products or services you are offering.
Q2. Are Twitter ads expensive?
Ans: Twitter ads are not very costly when compared to other ad promotions like Google ads, Meta ads, and LinkedIn ads. However, the ads depend on various factors like ad format, campaign objectives, bid strategy, and more. The average price of Twitter ads can range between ₹8-₹30 per engagement.
Q3. Are Twitter ads worth it?
Ans: Twitter ads are an effective option to get high and quick visibility, engagement, and often potential leads. It is a powerful tool to increase brand awareness and take you ahead in the run.
Q4. Is boosting a tweet worth it?
Ans: It is not mandatory to boost a tweet unless you specifically need more visits and engagement on that particular tweet. It is advised to use boosting for tweets that is worth the money invested and does not go to waste.
