Top 3 Media Planner Jobs That Pay $15+ An Hour In 2025

As we move into 2025, the need for skilled media planners is stronger than ever. Media planner jobs are essential in helping businesses design and execute effectAs we move into 2025, the need for skilled media planners is stronger than ever. Media planner jobs are essential in helping businesses design and execute effective advertising strategies across a variety of platforms. Whether through digital, social, or traditional media, these professionals ensure brands can reach their target audiences effectively.

What makes media planner jobs especially appealing is the competitive pay, with many positions offering $15+ per hour, making them an excellent choice for those starting their careers in advertising and marketing. If you are looking to break into the industry or advance your career, media planner jobs offer significant opportunities for growth, creativity, and hands-on experience. Here, we will highlight the top three media planner jobs in 2025 that pay $15+ an hour.

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Top 3 Media Planner Jobs That Pay $15+ An Hour In

In 2025, media planner jobs offer various opportunities to earn $15+ per hour, especially for those entering the field or working in specialized digital roles. Here are the top 3 media planner positions that pay competitive hourly rates

1. Digital Media Planner

Digital media planners focus on placing advertisements across online platforms such as social media, websites, apps, and search engines. They are responsible for strategizing how to best use digital channels to promote their clients’ messages to target audiences effectively.

Why Digital Media Planner Jobs Are In Demand:
The digital landscape has exploded in recent years, and businesses are increasingly investing in online advertising to reach broader and more specific audiences. From social media ads on Facebook and Instagram to display ads on websites, digital media planning is a growing field. This job requires strong analytical skills, as it involves reviewing data from digital campaigns to assess performance and optimize for better outcomes.

Average Pay:
In 2025, digital media planners can expect to earn $15 to $25 per hour, depending on experience, location, and company. Junior positions or entry-level roles start around $15 an hour, while more experienced digital planners can command higher rates.

Key Responsibilities:

Develop and execute digital advertising strategies across multiple platforms.
Conduct market research to identify target audiences and trends.
Collaborate with clients and the creative team to create compelling ads.
Monitor and analyze the performance of digital campaigns using analytics tools like Google Analytics and social media insights.
Adjust campaigns in real time to optimize ad performance and budget efficiency.

Skills Required:

Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Ads, etc.).
Analytical thinking to assess data and campaign performance.
Excellent communication and teamwork skills.
Proficiency in Microsoft Excel or Google Sheets for data analysis.

Growth Opportunities:
With the growth of the digital ad space, digital media planners can move into roles such as senior media planner, digital marketing manager, or even director of digital strategy. The demand for these professionals is expected to continue growing as more businesses shift focus to online advertising in 2025 and beyond.

2. Social Media Media Planner

Social media media planners specialize in creating and executing social media campaigns. Their role focuses on managing social platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. As businesses continue to leverage social media for marketing, the role of social media planners becomes critical to ensure that campaigns are targeted and effective.

Why Social Media Media Planner Jobs Are In Demand:
Social media continues to dominate the digital space, with billions of people active on platforms daily. Businesses want to engage their target market on social platforms, so they rely on media planners to build strong social media strategies. In addition, the integration of influencer marketing and sponsored content into social strategies has increased the need for specialized media planners who understand how to maximize engagement.

Average Pay:
Social media media planner jobs generally pay between $15 to $22 per hour for entry-level positions. As planners gain experience, they can expect to earn upwards of $25 per hour or more, depending on their location and the scale of the company they work for.

Key Responsibilities:

Planned, developed, and executed social media ad campaigns across various platforms.
Target and analyze specific demographics to increase brand visibility and engagement.
Work with content creators, influencers, and the marketing team to ensure ad creatives are aligned with campaign goals.
Monitor performance and adjust campaigns for optimal results.
Report on social media metrics and use data to inform future campaign strategies.

Skills Required:

Expertise in social media platforms and how to use them for business purposes.
Familiarity with paid advertising on platforms like Facebook and Instagram.
Data analysis skills to track social media metrics and campaign performance.
Creativity and understanding of what content resonates with different audiences.

Growth Opportunities:
Social media planners can move up to roles such as Social Media Manager, Social Media Strategist, or even Director of Social Media. Given the fast-evolving nature of social platforms and the growing importance of social media marketing, these positions offer substantial career growth.

3. Traditional Media Planner

Traditional media planners focus on placing ads in traditional media outlets such as TV, radio, print, and outdoor billboards. Despite the rise of digital media, traditional media remains a powerful marketing tool, especially for certain demographics and industries.

Why Traditional Media Planner Jobs Are In Demand:
While digital media has become the primary focus for many marketers, traditional media still plays a significant role in broader advertising strategies. Companies targeting older demographics or large-scale national campaigns still rely on traditional media channels. Media planners specializing in these formats are vital in helping companies maintain a balanced media strategy.

Average Pay:
Traditional media planners typically earn between $15 and $20 per hour, which can vary based on experience and location. Positions in larger markets or with top agencies can offer higher wages, sometimes exceeding $20 per hour.

Key Responsibilities:

Identify and recommend the best traditional media outlets for the client’s needs (TV, radio, print, outdoor).
Negotiate with media outlets for ad space and time slots, ensuring the best value for the campaign.
Research audience demographics for each media outlet to ensure campaigns reach the desired target market.
Work closely with clients and creative teams to develop campaign strategies.
Monitor and assess the performance of traditional media campaigns, adjusting where necessary.

Skills Required:

Understanding of traditional media channels and how they work.
Strong negotiation skills to secure ad placements.
Analytical ability to track campaign effectiveness through viewership or listenership data.
Good communication and project management skills to coordinate with clients and media outlets.

Growth Opportunities:
Traditional media planners can progress to roles such as Media Director, Director of Media Strategy, or even positions in broader marketing and advertising management. Many traditional media planners also branch into digital media planning, making them versatile professionals in the evolving advertising space.

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Top 3 Media Planner Jobs That Pay $15+ An Hour In 2025 FAQs

Can Media Planners work remotely?

Yes, many media planner roles, especially digital media planning jobs, can be done remotely. However, the level of remote flexibility may depend on the company and the specific tasks involved.

How can I advance in my Media Planner career?

You can advance by gaining experience, obtaining certifications in media planning or digital marketing, and moving into more senior roles. Networking and continuing education are also valuable for career growth.

What industries hire Media Planners?

Media planners are employed across many industries, including advertising agencies, marketing firms, television networks, online media companies, and even in-house marketing teams at large corporations.