Telegram Ads: How To Run Telegram Ads

Telegram is one of the world’s biggest chat apps. Over 800 million people use it every month. This huge global audience offers big chances for businesses. Public channels on Telegram get a massive 1 trillion views. This means you can reach a huge and interested audience right inside the app.

Telegram ads are different. They are short, sponsored messages. They show up quietly at the bottom of these popular channels. They look natural, like part of the content. This avoids the annoying feeling of loud pop-ups or interrupting videos. This guide will show you the exact steps. You will learn the costs and secrets needed to make your telegram ads campaign successful this year. Mastering telegram ads now gives you a big head start over others.

Table of Contents

Setting Up Your First Telegram Ads Campaign

Starting your first campaign for telegram ads is easy. It starts with a simple login. It ends with your message launching to the world.

Step 1 & 2: Logging In and Choosing Your Account Type

First, go to the official Telegram Ads Platform website. This is your main office.
Log in using the phone number from your personal Telegram account.
Telegram sends a confirmation message to your account for safety. This is how you verify your login.
After logging in, pick the right account type. You have two options :
- Personal Account: This is best for a single person or small business running simple campaigns.
- Organization Account: This is best for larger companies or brands managing many campaigns with a team.

Step 3 & 4: Profile Details and Creating Your Ad

Before the ad is created, you must finish your profile. This usually asks for your name, email, country, and city.
Next, click “Create a New Ad.” This is where you write your message.
The ad must have three things: a Title, the main Ad Text, and a URL link.

The Critical Rule: 160 Characters and Internal Links

This part is very important. Telegram ads work differently from Facebook or Google ads.

Keep it Short: Your ad text has a strict limit. It can only be 160 characters, including spaces. This means you must use strong, short words.
Stay Inside Telegram: The link on the ad button must take users to another spot inside Telegram. This could be a channel, a specific post, or a bot.
No External Links: You cannot use the main ad button to send users directly to an outside website. You cannot link to an online shop or your blog.

This link rule changes your whole plan. All traffic must stay in the app. The immediate goal of your telegram ads is not to make an external sale. The main goal must be to grow your community. You want to get more subscribers. You want them to start talking to your bot right away. Your Telegram channel or bot is your landing page. Successful telegram ads need a smooth, valuable place for users to go within Telegram.

Step 5 & 6: Setting Your Budget and Targeting

Telegram uses the CPM model. CPM means Cost Per Mille. You pay per 1,000 views.
If you bid higher, your ad is usually shown more often. This gets you better visibility.
You must choose your audience carefully. Targeting lets you pick users based on where they live, what language they use, their interests, and even specific channels where you want your telegram ads to show up.
To avoid bothering users, you can set a daily limit. A user can see your ad a maximum of four times per day.

Telegram Ads Minimum Budget

Most marketers first ask about money. To understand the telegram ads minimum budget, we must look past the official rules.

Unpacking the Funding Requirements for Telegram Ads

The official Telegram platform sets the bar very high for starting.

If you try to go straight through Telegram, the minimum budget is huge. It is €2 million. This cost is really meant for giant global companies.
For most small and medium businesses, using an official marketing partner platform is the only real option.
Through these partners, the minimum money needed to open an account often starts at €500.

What is the Absolute Minimum Cost to Run Telegram Ads?

The cost to start an account might be €500. But the real cost to show your ad is actually very low.

The smallest bid you can set is 0.1 TON (Toncoin). This is only about $0.31 to $0.50 for 1,000 views (CPM). This is a very cheap starting price.
However, ads work by auction. Your ad must win the bid. Real CPMs will usually be higher than this absolute minimum bid.
You must put money into your account before anything runs. Even with partner platforms, the minimum payment is often €500. This first payment is key for activating your account and starting tests.

The Recommended Testing Budget for Telegram Ads

A good marketing plan needs money just for testing. Do not spend all your money on one ad right away.

Experts highly suggest saving some money for tests. A good starting point is about €300 for testing different messages, different target groups, and specific channels.
The high official minimum budget of €2 million is there to keep the platform quality high.
But the partner minimum of €500 lets smaller markets join in. A smart marketer should plan to use about €300 of that €500 first payment for deep testing.
This careful start confirms that the telegram ads minimum budget is okay for small businesses. Just use the partner route. Then, focus on low-cost regions for easy success at first.
This testing budget helps you find what works before you spend money to grow the successful telegram ads.

Telegram Ads Price in India & Global CPM Insights

Telegram ads use the CPM model. This means that costs change a lot. They depend on the country you target (GEO). They also depend on the channel type.

Understanding the CPM Model Simply

CPM means Cost Per Mille. It is the price you pay to show your ad 1,000 times.
If you set a $1.00 CPM, you pay one dollar. You show your ad one thousand times.
All telegram ads are priced this way. Bids are set in TON. This is Telegram’s official crypto money.

Why Prices Change So Much (Geo-Targeting)

The price for telegram ads changes based on the country you choose. It also changes based on the channel’s topic. Channels about news or politics can sometimes be cheaper.

Competition is the main reason for price change. Countries with high income make prices go up fast. Targeting a wide audience based on general interests is usually cheaper. Choosing specific, small channels where you want your telegram ads to appear costs more.

Inferring the Telegram Ads Price in India

We do not have exact, public data for the telegram ads price in india right now. But we can guess the cost. We look at data from similar growing markets in Asia and the CIS region.

Low-Cost Regions: Places like Uzbekistan and Kazakhstan have very low CPM rates. Uzbekistan CPMs have been reported as low as €0.02. Kazakhstan is usually 0.2 to 0.7 TON (€0.35–€1.40).
Global Contrast: Compare this to English-speaking countries. Their CPMs average 2.0 to 2.5 TON (€3.50–€5.00).
The India Implication: Pricing in this region is competitive. People targeting India can expect the telegram ads price in india to be very affordable. The cost will likely be low-to-moderate TON (under 1.0 TON). This low price lets you reach a massive scale.

For example, studies show that spending a tiny amount, like €41.88, in a low-cost region resulted in over 1.1 million views. It also brought in more than 2,000 channel joins. This shows that telegram ads are perfect for huge visibility. They help you get a large audience fast on a small budget in Asian markets.

Global CPM Rates for Telegram Ads (Estimated)

Real-World CPM Examples: Geo-Targeting Costs

Targeted Region (GEO)	Average CPM Rate (Approx. TON)	Approximate Equivalent (EUR)	Market Insight
Official Minimum Bid	0.1 TON	~$0.31 – $0.50	The lowest price for telegram ads.
Low-Cost Regions (Uzbekistan)	€0.02 – €0.04 CPM	Very cheap cost per 1,000 views	Great for high volume and testing.
Arabic-Speaking Countries	1.5 TON	€2.63 – €3.00	Medium costs, high user interest.
English-Speaking Countries	2.0 – 2.5 TON	€3.50 – €5.00	Higher competition, better for expensive offers.

The cost changes hugely. If you target a high-cost country, your offer must convert users very well. This is to cover the expense. In low-cost regions like India, the main goal should be maximum reach. You want to fill your funnel quickly. Your plan must change based on the region.

Telegram Ads Example – Secrets to High Conversion

The tiny character limit is the biggest challenge for your creative ideas. Mastering the 160-character space is the secret to building a high-converting telegram ads example.

Mastering the 160-Character Ad Copy

Short copy is hard. Every single letter must give value and convince the user.

Follow Simple Rules: Telegram ads check your content very strictly. Do not use bad language. Avoid too many capital letters. Do not use strange spacing. Also, do not use too many emojis or symbols. These mistakes lead to your ad being rejected.
Focus on the Click: Use clear, strong words. Tell the user the immediate benefit of clicking. The link is required. So, your text must point directly to why they should push the button (e.g., “Join our Free Investment Channel,” or “Get the AI Bot Now”).
Test All Messages: Never rely on one ad message. Successful campaigns use A/B testing. This means you try different headlines, different calls to action (CTAs), and different promises. See what gets the most clicks (CTR).

Analyzing Successful Telegram Ads Example Formats

Telegram ads are not just simple messages now. They have new formats like Push-style, Interstitial, and Video. These are great for promoting Telegram Mini Apps. The best format depends on what you want to achieve.

Push-Style Ads: These look like a regular phone notification. They have an icon and short text. This format costs the least. It often gives you the lowest cost per user. For example, case studies show an average cost per user of $0.065 in the CIS region. They are great for getting a lot of channel subscribers fast.
Interstitial Ads: These are full-screen static pictures. They have text and a button. They look nice and have a high visual impact. But they usually cost a bit more per user than push-style ads.
Video Ads: These are the most expensive format. This is because they use media (higher CPM). But they bring the best, most engaged users. One successful telegram ads example showed that video ads brought in 39.7% active, returning users. This is much better quality than Push-style ads (21.3%).

Conversion Metrics by Ad Format

Format Performance Comparison (CIS Region Case Study)

Ad Format	Average Cost Per User	Click-to-Conversion Rate (CR)	Active User Rate (Quality)
Push-style Telegram Ads	$0.065 (Lowest Cost)	15.29% (Highest CR)	21.3%
Interstitial Telegram Ads	$0.097	5.93%	27.2%
Video Telegram Ads	$0.184 (Highest Cost)	4.62%	39.7% (Highest Quality)

The best telegram ads example is not just the cheapest one. If your goal is only to grow your channel volume fast, the Push-style ad is better. It has a high click rate and low cost per user. However, if you are selling a paid product, like a Mini App or a costly service, Video ads are worth the price. Video users are almost twice as likely to come back and use your product (39.7% retention). This means they bring higher profit over time. This is true even if they cost more at first. Your choice of format must perfectly match how your business makes money.

Monitoring and Scaling Your Telegram Ads Success

Launching your campaign for telegram ads is just the start. Campaigns that convert well need constant checking and tuning.

Key Metrics to Track

The following are the metrics to track the success of telegram ads.

CTR (Click-Through Rate): This shows how many people click your 160-character ad. If the CTR is low, the ad copy must be changed. Test it again right away.
CPA (Cost-Per-Acquisition): This tracks the price to get a new channel follower or a bot user. CPA is the simplest way to measure if your investment is paying off.
Cost of an Active User: This is for products that need real usage (like Mini Apps). It is vital to track the cost of a user who returns and uses the product. This is the most honest way to measure long-term success.

The Optimize and Scale Loop

Successful campaigns are always being analyzed and adjusted.

Test: Keep running multiple telegram ads at the same time. Change the copy and targeting slightly.
Analyze: Check your dashboard. Find the ads that have low clicks (CTR) or cost too much (CPA). Stop those bad ads immediately. This saves your money.
Scale: Only increase the money and the bid for ads that show great results. These are your winners. If an ad works well, invest more to make the results bigger. Maximize your gains.

Compliance Check

Your campaign needs to run smoothly. You must pass Telegram’s strict content checks.

Always read the official rules before you launch any telegram ads.
Make sure your text is clear and easy to understand. Do not use confusing descriptions.
Do not use too much fancy formatting, spacing, or too many symbols. These are banned. They will cause your ad to be rejected.

Your 2025 Telegram Ads Roadmap

Telegram ads are a huge, unique chance in 2025. This is especially true for businesses that want a high volume of users cheaply in growing regions. Success is based on a few main ideas.

First, marketers must remember the traffic stays in the app. This means the campaign goal must be to build a community inside a channel or bot. Do not focus on selling outside the app right away.

Second, the advertiser must master the 160-character limit. Make every word important. You must test this content often to boost clicks (CTR).

Finally, be smart about which ad format you pick. Match the format to your exact business goal. For the most volume and lowest cost, Push-style telegram ads are best. For higher quality users who stay longer and make long-term profit, the more expensive Video telegram ads format is better.

You can get massive reach and profitable audience growth through telegram ads today. Just work with partners for the minimum funding. Then, focus on serious A/B testing.

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FAQs

What is the minimum cost to start telegram ads?

The smallest payment needed to fund an account through a partner platform is generally €500.

Can I link my telegram ads to an external website?

No. The ad button must only link to a Telegram channel, a post, or a bot.

How long can a Telegram ad message be?

The ad text is limited to 160 characters. This includes spaces.

Why are costs different for telegram ads in different countries?

The price (CPM) changes a lot. It depends on how much competition there is in that region. It also depends on the specific country you are targeting.