If you are a social media manager, then you must agree that handling social media is not an easy task. You need to stay consistent, regularly post content, connect and engage with your audience and build your online presence. You have to make sure that all of your content gets posted at the right time.
If you do it all by yourself, it can take a lot of time and you might miss out on some things due to a lot of burden and tasks. That’s why social media scheduling tools are used. Social media scheduling tools help you to plan and schedule your content in advance, so you can be free from the tension of uploading content every day, you can simply create a schedule and the tool will automatically post the content as per the set date and time.
Here, we will talk about what is social media scheduling, its three main types, along with the best social media scheduling tools for 2025 with their pros and cons which will help you choose the right tool for your requirements.
What Is Social Media Scheduling?
Social media scheduling is basically scheduling or planning your future content in advance and setting it to be automatically uploaded on the date and time you decide. While handling multiple accounts or larger social media handles, it becomes difficult to perform each and every task manually.
Therefore, you can plan your content, create it, add it to the schedule and then allow the tool to publish it to save your time and energy. Social media scheduling helps you to stay active on all of your social media platforms by not missing out on anything. When you have to perform multiple tasks, it is suggested that you prepare a proper schedule and a calendar list of what is to be done and when it is to be done, the same is with social media scheduling.
Planning and scheduling what is to be posted and when. If you work in a team, then social media scheduling becomes more important as it helps to keep the whole team on the same page. Many tools also tell you the best time to post your content for maximum reach.
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What Is A Social Media Scheduling Tool?
A social media scheduling tool is an application or software that helps people and businesses plan their social media content in advance and publish it automatically on the desired date and time. Rather than making a calendar of your own to remember which post has to be made at which time, social media scheduling tools are like your virtual calendar and planner which automatically publishes your post according to your commands.
The tools are the best way to manage social media because you can plan the content for up to weeks or months in advance, in just a few hours and the tool will take care of the rest. Also, some of the tools like Later, Buffer, etc, also suggest the best time to post your content for getting maximum likes, comments and views (when your audience is most active).
What Is The Best Social Media Scheduling Tool?
Choosing one tool out of so many is definitely not an easy task. There are multiple social media scheduling tools available which serve different purposes. The best tool depends on your budget, the social media platforms you use, whether you are an individual or a brand and what kind of features do you need from that tool.
However, let’s have a look at some of the most used social media scheduling tools along with why is it best to use them.
- SocialBee: SocialBee is an overall great tool which provides various features to users.
- Pallyy: Pally is a great tool for the ones who create and upload visual content.
- Sendible: Sendible is the best ‘all-in-one’ social media tool.
- Viraly: Viraly provides great features with affordable pricing, making it one of the most used tools for social media scheduling.
12 Best Social Media Scheduling Tools In 2025
Let’s have a look at the 12 best social media scheduling tools which you can use in 2025 for managing your social media more effectively. We will discuss the pros and cons of each tool to help you decide which tool could be the best pick for you.
1. SocialBee
SocialBee is a tool mainly used for content categorization and evergreen recycling. Evergreen recycling means to repost your all-time best content at regular intervals. It is a piece of content that is always relevant and is just reposted to reach new people without the need to create it again.
Pros of SocialBee
- It is best for small businesses or agencies
- It has great features for content categorization
- It provides affordable pricing rates
Cons of SocialBee
- The UI of SocialBee can be a bit more advanced
- The mobile application can be improved
Read more: Social Media Community Management: A Complete Starter Guide For Beginners In 2025
2. Pallyy
Pallyy is one of the best Social Media Scheduling Tools for visual content. It is the best, especially if your main focus is on platforms like Instagram and Facebook. It is super easy to use, you just have to upload your media, drag it to the calendar, enter details, schedule it and its done.
Pros of Pallyy
- It has affordable pricing and also a free plan
- Pallyy is easy to use
- It provides a feature which tells you the best time to post content
Cons of Pallyy
- It does not support recycling old evergreen content
- Pricing plans are not highly suitable for large agencies or brands that have many social sets
3. Sendible
Sendible is a great tool for agencies as well as freelancers. It let’s you quickly design, write and schedule social media posts with Canva and Pexels integrations. It also provides options like bulk scheduling which means uploading and scheduling multiple posts at once, which makes it even better.
Pros of Sendible
- It allows unlimited scheduling for users of all plans
- It has a bulk scheduling option
- It supports various integrations like Canva, Pexels
- It is great for agencies and teams
Cons of Sendible
- Sendible can be a bit complex for solo marketers
Read More: Impact of Social Media: How It Shapes Communication, Business & Society
4. Viraly
It is an all-in-one social media post scheduler. You can auto-publish posts to all your main social media platforms from just one place. It is super easy to use.
Once you connect your social media accounts, you can go to the calendar, click on any date, create a post and schedule it. It also has various built-in tools for editing and also an AI generator to help you write better.
Pros of Viraly
- It has advanced scheduling features
- It is great for teams
- Value for money
- It has a modern and clean UI
Cons of Viraly
- No free plan is available
- No social inbox feature is available
5. Metricool
Metricool is a tool with additional functions and features. It has a social inbox, analytics, drag and drop planner tool which makes it easy to schedule posts. The best part about Metricool is that it is not just a tool for scheduling posts, you can use it for conducting competitor research, analysis, etc.
Pros of Metricool
- It has a huge set of features
- Value for money, it also has a free plan
- It also has a ‘best time to post’ feature
- It supports multiple social media platforms (comparatively more than all the other tools)
Cons of Metricool
- The free version has very limited features
- The UI looks a bit dated.
6. Publer
You can create or schedule posts individually or in bulk with Publer. It gives unlimited scheduling options for all the paid plans. If you are working with multiple brands, then you can set up multiple workspaces for a clear workflow.
Pros of Publer
- It has a great UI
- It is good for agencies (as it allows setting up multiple workspaces)
- It has excellent designing tools
Cons of Publer
- Twitter integration requires a paid plan
- No social inbox feature is available
Read More: What is Social Media Optimization? How to Build Strategy & Examples
7. Agorapulse
Agropulse is a tool which is mostly used by agencies. It is like an all-in-one social media tool that offers a wide range of advanced features. It has an AI writing assistant, it has automated rescheduling options, real-time collaboration features and it also supports the most popular social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.
Pros of Agorapulse
- It is best for agencies
- Unlimited scheduling on all plans
- It supports mostly all the social platforms
Cons of Agorapulse
- It is a bit more expensive than other tools (for extra user accounts)
- It can be tricky to find failed posts
8. HopperHQ
HopperHQ has the most clear pricing plans in comparison of all others Social Media Scheduling Tools. It has only one plan and it provides unlimited scheduling. The interface of HopporHq is one of the best among all social media scheduling tools. One of the great features that HopperHq provides is autoposting.
HopperHQ automatically selects the best time for you to post. You can create a post and schedule it for the next available time slot, all with just one click.
Pros of HopperHQ
- It has great hashtag research tools
- It is a good match for teams
- It has a clean interface
Cons of HopperHQ
- It does not support all social media platforms
- No social inbox feature
9. Iconosquare
Iconosquare supports most of the social media platforms, it has a great user interface. It offers a conversational tool which allows you to read, manage and respond to comments or mentions across all your social media accounts from just one dashboard.
Pros of Iconosquare
- It is easy to use
- It offers a conversational tool
- It has a great scheduler
- It has great data analytics options
Cons of Iconosquare
- It does not offer any free plan, only a free trial is available
Read More: What is Social Media Community, Value of Building, How to Build & Examples
10. Later
Later has a ‘Visual Planner’ feature which is similar to Pallyy’s feed planner in which it shows you how your feed will look by putting together all of your upcoming posts.
Later gives recommendations for the best time to post your content on social media when there are high chances of getting the maximum reach (times when your audience is most active).
Pros of Later
- It has a visual planner
- It also has a mobile application
- It is super easy to use
- It also has great content curation tools
Cons of Later
- Unlimited scheduling of posts is only available for the Enterprise plan users
- There is no social inbox or social listening features
11. Sprout Social
Sprout Social is one of the most popular social media scheduling tools, but at the same time, it is also one of the most expensive ones available. It has rich and advanced features for social media marketing.
Along with scheduling posts, you get an all-in-one social inbox, keyword monitoring, social CRM tools, review management tools, advanced reporting, an AI assistant and much more.
Pros of Sprout Social
- All-in-one social media tool
- Advanced features
- Great for agencies, big companies and brands
- Best in-class reporting
Cons of Sprout Social
- Extremely expensive
- Extra users are charged separately which makes it more expensive for larger teams
- The post scheduler is less usable than other tools
12. Buffer
Buffer is a tool that is most suitable for small businesses. It provides affordable pricing while at the same time maintaining a balance of quality features. It has scheduling tools, analytics, inboxes, a link-in-bio page builder, an AI assistant and much more.
Pros of Buffer
- It is easy to use
- It is best for small businesses
- It is super affordable
Cons of Buffer
- It lacks some of the advanced features
- The customer support can be better
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Social Media Scheduling Tools FAQs
Q1. What are LinkedIn Ads?
Ans: LinkedIn Ads are a paid marketing tool for the B2B market that enables businesses and companies to reach a professional audience through targeted ad campaigns on the LinkedIn platform.
Q2. What size are LinkedIn ads in 2025?
Ans: The recommended aspect ratios of LinkedIn ads are 1:1 (628 x 1200 pixels), 4:5(720 x 900 pixels), 2:3 (600 x 900 pixels).
Q3. What are the different types of ads available on LinkedIn?
Ans: LinkedIn ads offer different types of ads, including Image ads, video ads, carousel ads, document ads, event ads, and more.
Q4. What is a good CTR for LinkedIn Ads?
Ans: Based on data collected from different industries, the average CTR for LinkedIn ads ranges between 0.40% to 0.65% across all major industries.
