Snapchat Ads have become an important part of online advertising. With millions of active users, Snapchat offers brands a new way to reach a young and engaged audience. Businesses use Snapchat Ads to promote their products, increase website traffic, and engage with potential customers.
Many people also ask, “Why is Snapchat getting ads now?” Snapchat has started showing ads to keep the platform free while still offering the personalized and relevant content. Ads also help Snapchat to continue growing and provide fun features to its users.
Below, we’ve explained what Snapchat Ads are, the latest updates, types of ads, how they work, benefits, drawbacks, pricing, and ways to manage ads. We will also answer the question, “Can you get rid of ads on Snapchat?”
What are Snapchat Ads?
Snapchat Ads are promotional content shown to users while they use the app. These ads are mostly short videos, images, or interactive content. The goal is to reach its users based on their interests, age, location, and activity on the platform.
Snapchat Ads are designed to be engaging and fun. Unlike traditional ads on TV, Snapchat Ads will target people who are more likely to be interested in the product or service.
Snapchat Ads Latest Updates (2025)
Snapchat continues to improve its ad system in 2025. Below, we’ve mentioned some of the latest updates:
- Personalized Ads: Ads are now better targeted using activity, interests, age, and location.
- My AI Ads: Ads in My AI are context-based. For example, if you ask for product recommendations, you may see a related sponsored ad.
- Better Ad Reporting: Advertisers get detailed dashboards showing clicks, impressions, and engagement.
- AR Filters & Lenses: Interactive filters and lenses let users engage with brands in creative ways.
- Sponsored Snaps: Ads appear in chat feeds but do not use private messages.
- Teen Account Restrictions: Teens (13-17) in some regions see limited personalized ads for safety.
- Ad Controls for Users: Users can manage ad preferences, opt out of certain ad types, and control sensitive ad topics.
Types of Snapchat Ads
Snapchat Ads come in different formats depending on the campaign goal. Below, we’ve explained the main types of Snapchat ads:
| Types of Snapchat Ads | ||
| Type of Ad | Description | Best For |
| Snap Ads | Short videos, images, or GIFs between stories or Discover content | Brand awareness, website traffic, app installs |
| Collection Ads | Main product image/video with 3 clickable thumbnails | Product sales, e-commerce |
| Story Ads | 1-10 images or videos in Discover stories | Storytelling, promotions, new products |
| AR Lenses & Filters | Interactive face or world filters | Engagement, contests, brand awareness |
| Commercials | Full-screen video, 6-180 seconds | Launching new products, promoting offers |
Working of Snapchat Ads
Snapchat Ads work by combining the information from its users, advertisers, and device context. Below, we’ve mentioned how they operate:
- User Activity: Ads are influenced by what you watch, click, or create on Snapchat. For example, watching sports content may lead to sports-related ads.
- Advertiser Data: Advertisers share audience lists or data from their websites to show targeted ads.
- Inferences: Snapchat guesses user interests, age, and gender cohort to make ads more relevant.
- Device & Location: Ads are adjusted based on your device type, language, and location.
Cost and Pricing of Snapchat Ads
The cost of Snapchat Ads depends on factors like ad format, bidding strategy, audience size, and seasonal demand. In 2025, the pricing is approximately as follows:
| Cost and Pricing of Snapchat Ads | |||
| Month | Avg CPM (₹) | Avg CPLC (₹) | Avg LCTR (%) |
| May 2025 | ₹690 | ₹59 | 1.46 |
| April 2025 | ₹810 | ₹83 | 0.97 |
| March 2025 | ₹623 | ₹76 | 0.82 |
| February 2025 | ₹458 | ₹97 | 0.47 |
| January 2025 | ₹404 | ₹83 | 0.48 |
Note: Prices may vary depending on targeting, ad placement, and competition during peak seasons.
How to Advertise on Snapchat Ads?
Advertising on Snapchat requires a few steps. Below, we’ve mentioned how to advertise on snapchat ads:
- Set Up a Snapchat Business Account: Create a business profile to access advertising tools.
- Choose Your Objective: Decide whether the goal is app installs, website traffic, brand awareness, or engagement.
- Select Your Ad Format: Choose from single image/video ads, story ads, collection ads, AR lenses, or commercials.
- Target Your Audience: Use Snapchat’s advanced targeting tools to select users based on age, location, interests, and device.
- Set Your Budget and Bidding: Decide how much to spend and select a bidding strategy, such as auto-bidding or max bid.
- Monitor Performance: Use analytics tools to track engagement, clicks, and conversions. Adjust campaigns based on the results.
Benefits and Drawbacks of Snapchat Ads
Snapchat Ads have advantages and some challenges for advertisers. Below, we’ve mentioned the benefits and drawbacks of snapchat ads:
| Benefits and Drawbacks of Snapchat Advertisement | |
| Benefits | Drawbacks |
| Access to a young, engaged audience that spends a lot of time on Snapchat. | Ads may not reach older audiences who use other social media platforms. |
| Advanced targeting features to show ads to relevant users. | Costs can increase during high-demand seasons like holidays. |
| Interactive ad formats like AR lenses and filters create high engagement. | Some ad formats are expensive for small businesses with limited budgets. |
| Detailed analytics help optimize campaigns and track conversions. | Users can opt-out of some types of ads, reducing reach. |
| Lower competition compared to other platforms like Instagram can reduce costs per impression. | Ads must follow strict content rules, limiting certain industries like tobacco, alcohol, and gambling. |
Why is Snapchat getting ads now?
Snapchat shows ads because advertising supports the platform’s free services. Personalized ads allow Snapchat to remain a fun and safe space while giving users relevant content. Without ads, Snapchat could not maintain its services and improve features for users.
Can you get rid of ads on Snapchat?
Yes, users can limit ads by subscribing to Snapchat+ or adjusting privacy settings in the app. You can also opt-out of certain ad types, like activity-based or audience-based ads, but some ads may still appear.
FAQs
How do Snapchat Ads work?
Snapchat Ads use your age, location, and app activity. They also use data from advertisers and your device. This helps show ads that match your interests.
Why am I seeing ads on Snapchat?
Snapchat shows ads to keep the app free. Ads are based on your activity, interests, and location.
Can you stop personalised ads on Snapchat?
Yes. You can limit “Audience‑Based” and “Activity‑Based” ads in settings. Some ads may still appear.
How much do Snapchat Ads cost?
Costs depend on ad format, targeting, and season. You set a budget. Snapchat estimates how many people will see it.
Which ad formats are available on Snapchat?
Snapchat has video and image ads, story ads, collection ads, AR lenses, filters, and full-screen commercials.
