Seed keywords are the base that forms the foundation of keyword research, which forms the pillar of the entire SEO. They are the starting point that will help you refine your SEO strategy based on your target audience and the niche you want to target.
These keywords are general terms popular or relevant to a particular industry. They have high search volume along with tough competition from webpage rankings on these keywords. Here, we will learn more about seed keywords in detail.
What Are Seed Keywords?
Seed Keywords a simple keywords without any modifiers made of only 2-3 words. It resembles short-tail keywords made from high search volume phrases and high competition.
- The major objective is to use these seed keywords to discover more relevant keywords in the specific category.
- These keywords form the base of generating more targeted keywords later in the SEO strategy
- They are short tail keywords having one or two-word phrases.
- These keywords tend to get high monthly searches with major competition from top websites.
- Unlike short tail keywords, these seed keywords do not have any modifiers.
Are Seed Keywords Important?
Seed keywords give you a starting point for your keyword research strategy, as these are some of the basic terms related to the niche you want to target in your business or product. These seed keywords can be used to build a network of related keywords i,e. Long tail keywords, short tail keywords, keyword strategy, and more.
- They form the foundation of marketing strategy and advertising. Your strategy might lose focus if you are not using seed keywords.
- They help in discovering long tail keywords, which are more specific and have less competition.
- They are used in content optimization and help you find an audience who can relate to the content you are covering.
- You can analyze your competitors’ strategy when you find the keywords they are targeting. This helps you tap into the opportunities to stand out with your product.
- When you use genuine keywords naturally in your content flow, it increases your chances of increasing your search engine ranking.
- Seed keywords also help in setting a targeted ad campaign to ensure your ads reach the right audience.
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Are Seed Keywords Important In SEO?
- The Seed Keywords are short terms that describe your business, topics, user search intent, and help you discover long tail keywords.
- Seed keywords are a building block of the entire keyword strategy planning in SEO.
- They help you find a direction and types of keywords in your niche that you can target to get visibility, traffic, engagement, and a positive user experience.
- You will also get an idea of which keywords to skip as they are not useful for your site or the objectives you want to achieve.
- Using seed keywords, you can see who ranks and what type of content works in your niche.
With an effective keyword strategy, you can easily draw traffic, engagement, increase your brand authority in your niche, and answer the audience’s key problems on your webpage.
Example of Seed Keywords In SEO
Seed keywords are different based on different categories, such as E-commerce, Healthcare, Fitness, Technology, and more.
| E-commerce | Hoodies, jeans, dresses, t-shirts |
| Food/Recipe | Vegan, desserts, breakfast, recipes, restaurant, delivery, and more. |
| Fitness/Health | Diet, yoga, weight loss, workout, etc. |
| Technology | Smartphone, laptop, gadgets, AI tools, and more. |
| Healthcare | Doctor, therapy, medicine, hospital, and more |
| Gaming | Pc games, console, multiplayer, online games, RPG, and more |
These are some of the generic terms which is generally used to describe a niche. You can use these seed keywords to make short tail keywords as well as long tail keywords.
When you search for “Digital Marketing Course,” it can be your seed keyword, or “Digital marketing” can also be your seed keyword. Both these phrases have high search volume and competition on search engines. You can use “Digital Marketing Course” to make different valuable content for your target audience.
How to Search For Seed Keywords?
Follow these simple steps to find your seed keywords for your niche.
1. Brainstorming Is Important
The best way to start with seed keyword research is brainstorming.
- First, check what you are delivering or providing to your target audience.
- Now, get familiar with the category or niche of products or services you are offering.
- For example, if you are related to the tech industry, then you might look for the following keywords, such as laptop, gadgets, AI tools, smartphone, and more.
- Make a list of these keywords you collected in your sheet.
- You can use any keyword research tool, such as Semrush, Ahrefs, or other tools, to find a list of keywords with broad match.
2. Take Your Competitors Help!
The best way to make your seed keyword research successful is by collecting and analysing what your competitors are targeting and addressing their content gaps.
- You can use various tools like Ahrefs, Semrush, and more to find keywords for which your competitors are ranking.
- You can create a list of keywords for which your competitors are ranking.
- Competitors research → seed keywords will help you narrow down your extensive distributed research load.
- You can also leverage content gaps by your competitors, which you can focus on and provide value to your target audience.
- Also, look for the content type, word count, search volume, and competition for keywords that your competitors are getting results.
3. Look For Seed Keywords On your Site
You can also find seed keywords on your site itself and use them in your content to get better engagement, traffic, and even conversions. Check the steps below to find seed keywords on your site.
- Go to the “Google Search Console” homepage.
- Find the “Performance” tab
- Click on the “Search Results” page
- In the “Queries” section, check the keywords mentioned. You can use these keywords as an idea for your keyword research.
- Whether or not you are getting traffic from these keywords, you can use them in your keyword planning or collection.
4. Take Ideas from Google Related Searches
In the Google search result page, you can find a complete section with the heading “Google Related Searches. This section is mostly in the bottom section of the page. You can use these keywords or suggestions as they are popular queries used by the audience looking for a solution on a search engine.
5. Look in People Also Ask
This is a frequently asked question asked by users online whenever making a search. You can find seed keywords from these sections.
As they are officially listed in search result pages relevant to your niche, extracting seed keywords from here can be more beneficial and help you rank in search engine result pages.
6. Google Autocomplete Helps!
When you start typing a word in the search bar of Google, it automatically starts completing your possible phrases with some related keywords in the suggestion areas.
These suggestions are also popular queries that can be used to extract ideas for your seed keywords. You can use these real time queries to stay updated with the current trends and provide users with valuable information and guidance.
How to Find Seed Keywords On Semrush?
You can use Semrush to find these keywords and make a list of the keywords you can use to target your audience. Follow these simple steps to get it done.
- Step 1: Go to the Semrush Dashboard and Search for “Keyword Strategy Builder.”
- Step 2: Now, here, put some keywords relevant to your niche to generate Seed keywords. Also, select the country you are targeting.
- Step 3: Here is the list of Seed keywords that you can use in your SEO Keyword strategy.
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Seed Keywords FAQs
Q1. What are seed keywords?
Ans: Seed Keywords are simple, short-tail keywords without any modifiers made of only 1-3 words. It covers the main generic topic of your niche, containing high search volume phrases and high competition.
Q2. Are seed keywords and short tail keywords the same?
Ans: Seed keywords and short tail keywords are almost the same thing, as both contain the same length and define generic terms of a niche. They also have high search volume and competition.
Q3. Why is the seed keyword important?
Ans: The Seed keyword is the foundation of keyword strategy, which defines a brand or business niche, or topic. You can use these keywords to build your keyword collection and find keywords capable of ranking in search engine result pages.
Q4. How to find a seed keyword?
Ans: You can use your own site or a competitor's site to find your seed keyword. Also, you can use Google autocomplete, Google Search Console, People also ask, and the related searches section in search result pages to find a seed keyword.
