The Product Manager demand in India is significant and likely to continue increasing, due to the rise of the IT industry and the need for experienced professionals who can manage product development and innovation across different industries. Â
Product manager demand in India is responsible for designing products, doing market research, and defining the product’s features, price, and specifications. Product Managers collaborate with UX, Technology, and Business Development teams. Product management is the overall management of the supplied product.Â
It’s important to note that “management” is a subjective concept that changes based on the present situation. From concept generation to marketing strategy formulation, product management comprises all that can be learned about a product until it is operational. Because of the outstanding demand, product managers in India earn some of the highest incomes.
Product Manager Salary in India
Product manager salary in India earns an average of Rs.1,316,246 annually, according to PayScale. Although the average product manager salary in India is about 13 lakhs per year, with experience and extra skills, this may climb to 30 lakhs per year.Â
Even the beginning salary for this job is rather high. When you initially start, you may expect to make around 5-8 lakhs per year. When profit sharing is added to the mix, your income increases by 50,000 to one lakh.
Product Management Career Growth
Specializing in Product Management is an important professional step. It is about moving from a generalist function to a more focused one, such as Technical Product Management, Growth, or UX. This is where you may pick your expertise and plan your course to mastery. Here’s how to make the right growth that raised Product Manager demand in India:
- Identify Your Niche
Select a specialization that fits your interests and talents. Immerse yourself in Technical Product Management, Growth, Digital, Data, AI, Product Marketing, or Product Design by taking courses, obtaining certifications, and, of course, working on real-world projects.
- Adopt a specialist mindset
The shift from handling multiple components of Product Management to focusing on a specific set of tasks. For example, as a Growth PM, you would focus on KPIs such as user acquisition and retention, using a more analytical approach.
- Build Cross-functional Relationships
Make strong links with teams that are relevant to your specialization. As a Data PM, you’d collaborate closely with data scientists and engineers, learning how to change complicated data into an effective product strategy.
- Maintain a broad perspective
While diving into your expertise, keep an eye on the broader product vision. Ensure that your specialized work matches up with the product’s commercial goals and adds to the overall plan.
Product Manager Job Opportunities in India
India’s growing tech industry and need for digital solutions provide opportunities for Product Managers in a variety of sectors, including startups and established enterprises. Here’s an overview of Job opportunities of Product Manager demand in India:
- Technology companies include Flipkart, PhonePe, Google, GreyOrange, EaseMyTrip, LinkedIn, Noon Minutes, and many more.Â
- Startups Many companies are actively looking for Product Managers, especially in the IT and digital sectors.Â
- E-commerce Companies such as Flipkart and Amazon are continuously looking for Product Managers to handle their large product portfolios.Â
- Fintech Companies such as PhonePe and Paytm are searching for Product Managers to promote financial innovation.Â
- SaaS Companies that provide Software as a Service (SaaS) solutions are also seeking Product Managers.Â
- Other Industries that value product management include retail, healthcare, and education.
Product Manager roles in Indian startups
In Indian startups, Product Managers develop product vision, roadmap, and execution, collaborate with cross-functional teams, and increase user growth and conversion. They must balance several disciplines, be effective technical translators, and manage whole product lifecycles. The key roles of a product manager are as follows:
- Product Strategy and Vision: Define the product’s vision, objective, and long-term goals.Â
- Roadmap and Prioritization: Create and share strategic roadmaps, as well as prioritize features based on their worth and effect.Â
- Cross-functional collaboration: It involves collaborating with designers, engineers, and other stakeholders to organize, plan, execute, and monitor product releases.Â
- Technical Translation: The ability to convert technical specifications into clear, executable strategies.
- Data Analysis and Insights: Analysing user data, finding patterns, and using analytics to enhance product performance.Â
- User Empathy: Recognizing and translating user needs into product specifications.Â
- Problem Solving: Reducing complicated product difficulties to simple, beautiful solutions.Â
- Communication: Clearly explaining the product vision, plan, and progress to stakeholders.
Product Management Job Market in India
Professionals in this field are in high demand and can expect high salaries. This is one of the primary reasons why product manager salaries in India are so high. The constant need for a product manager is also one of the reasons why wages are so high. Here are the job markets that increase Product Manager demand in India listed below:
| Product Management Job Market in India | |
| Company | Average salary per annum in India (Approx) |
| Flipkart | 28,00,000/- |
| Microsoft | 24,10,000/- |
| Paytm | 20,00,000/- |
| TCS(Tata Consultancy Services) | 15,00,000/- |
| Kotak Mahindra Bank | 10,00,000/- |
| Axis Bank | 9,00,000/- |
| HDFC Bank | 7,84,000/- |
Product Manager Career Prospects
Thinking about becoming a product manager and want to learn more about the Product Manager demand in India and employment opportunities? Product management is interesting and satisfying since it often requires balancing tasks and wearing many hats. As an important driver of growth, product managers have a major influence in their organisations. If people dislike the product, the company will fail. Here are career prospects of product manager given below:
Level 1: Associate Product Manager (APM)
Apart from interns, entry-level product managers are referred to as Associate Product Managers (APM). APMs collaborate with other product managers in bigger companies. Smaller organisations may not have APMs on their teams since developing a productive junior product management workforce may be resource intensive.
Level 2: Product Manager
If you want to be a project manager, you’ll need to work as an Associate Product Manager for 1-3 years. Product Managers are the initial point of contact inside the company if someone wants to learn more about the product.
Level 3: Senior Product Manager
After 3 to 5 years as a product manager, you may advance to a Senior PM position. It carries comparable responsibilities to the mid-level PM function, but with PMs or APMs reporting to you.
Level 4: Product Leaders
In many companies, product leaders are a level above senior project managers. They may also be referred to as Group or Principal Product Managers. If you’ve been promoted to this role, you’ve probably been in product management for a while.
Level 5: Director of Product
If you are a product leader, the next step might be to become a Director of Product or Product Management Director. This may vary from one of the top executive positions in a company at smaller companies to having several Directors reporting to a Vice-President at large companies.
Level 6: Vice-President of Product
If a company has multiple Directors of Product Management, each may report to a Vice-President of Product Management.
Level 7: Chief Product Officer (CPO)
Companies that have product management teams may not have a Chief Product Officer (CPO). However, bigger companies often include CPOs in their C-Suite.Â
Product Management Employment Trends
The product management employment trends are expected to expand in 2025, with an emphasis on AI integration, Product-Led Growth (PLG) strategies, and specialized jobs. Effective communication and customer focus are still important.Â
PLG will continue its ascent
Blake Bartlett created the phrase “product-led growth” in 2016. At seven years old, it is just now gaining hold as a concept. Many project managers are only starting to internalize PLG’s conversion and retention concepts. It will continue to increase.
AI will make PM’s jobs more bearable
66% of project managers desire to quit their jobs. There is so much work and so many meetings. However, AI can now complete your meeting minutes, develop your vision statements, and change your PRDs. PMs will use AI to become less stressed.
POs will become PMs
The Product Owner + Product Manager model will start disappearing. Having a PO focused on delivery and a PM focused on discovery is an outdated concept. Most teams will shift towards the EM managing more of the “how” and the PM handling more of the “what” and “why.”
We’ll see even less safe
SaFe’s 6th edition was released in 2023, marking a decrease from its creation in 2011. Surprisingly, lots of companies have continued to use it. But the decision is in. PMs are battling with it. The unnecessarily complex process will progressively decrease.
More Product Leaders will become ‘GMs’
More product leaders will be held responsible for “General Manager” (GM) output measures, including revenue, expenses, and profits. This began in 2023 when the bear market tightened. But it is set to say. PMs will measure both input and output metrics.
More PMs will specialize
We will continue to see fewer ‘general PM’ job advertisements. Just as you notice a few ‘engineer’ posts. It’s front-end, back-end, and full-stack. We’ll see project managers for core, growth, platform, AI, and technology. The PM will become more specialized.
Continued growth
Thousands of PMs were laid off between the end of 2022 and 2023. Some of them are still hunting for work. However, on average, most people find work within three months. With the new wave in the stock markets and the speed of AI, PM employment will expand in 2025.
Future of Product Management in India
The future of product management in india seems good both globally and in India. The GoI’s policies, such as the Make in India initiative, have resulted in a sharp rise in the number of digital start-ups, highlighting the need for product management positions. However, the future belongs to data-driven start-ups and corporations. Therefore, data-driven product management jobs will be in great demand.Â
A future product manager must be proficient in data and analytics, user psychology, domain research, and technology. Google reports that the number of product management roles in India will be high. Furthermore, industry analysts predict that many of these product management specialists will come from technology or dot-com enterprises.Â
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Product manager demand in India FAQs
Q1 - Which companies offer the highest salaries for Product Managers in India?
Ans - Top-paying companies are Google, Amazon, Microsoft, and Meta, as well as financial and e-commerce startups such as Razorpay and Flipkart. Well-funded companies pay well, with stock options and performance incentives.
Q2 - How can a Product Manager negotiate a higher salary in India?
Ans - Negotiation requires market research, highlighting achievements, and integrating competitor offers. Highlighting company effects, requesting stock options and incentives, and developing skills may all contribute to a greater salary package.
Q3 - What skills can help increase a Product Manager’s salary in India?
Ans - Data analytics, AI/ML, Agile, and product development skills all contribute to higher salaries. Knowledge of SaaS, fintech, and new technologies such as blockchain and cloud computing is important. Strong leadership, stakeholder management, and constant learning are also beneficial.
Q4 - What is the future of the product management role?
Ans - Product managers will need to understand how to use it to analyze data and client input, as well as make better decisions. The future of product management is mostly based on data-driven decision-making, using product analytics to extract useful information along with implementing experiments such as A/B testing.
