Have you heard or seen a Product demos or demonstration at exhibition, market, and showcases? Well, product demos are a critical part of the product development journey where organisations showcase their products and unveil its true potential and use cases. The complete demonstration is to make people aware of the product features and how it can solve their problem.
An effective product demos can be very helpful in collecting influential or interested leads and close deals. It is a crucial part of sales where the end product is shown working live. In this blog, we will learn more about product demos and how we can create one easily.
Product Demos Definition
Product Demo or Product Demonstration is presentation of the end product describing its benefits, values, use cases to the target audience. The main objective of the demos is to showcase product features and how it can be an effective solution of specific problems for a group of customers.
There are various methods of making a product demo via video, online screen sharing, or offline methods. The main goals of product demos are
- Demonstrate the use case of the end product
- Highlight the features of the software or end product
- Justify how it can solve the problems of a group of people
- Highlight Benefits of the product
For example, a SaaS company might give a live product demo to candidates who seem interested. In product demonstrations they walk them through how to use or interact with the product dashboard, generate reports, track data, progress, and save time with automation features.
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Why Are Product Demos Important?
Product demos are important due to a number of reasons but the most specific one is to spread awareness about the features and use cases of a product i,e. Application or services.
- Product demonstration helps customers understand the product in a better way.
- It builds trust and loyalty between consumer and organisation with the product by showing its real functionality in real time.
- Product demos help in improving sales by answering different FAQs of people interested in the product or are just clearing their doubts.
- Product demos are very useful in reducing the hesitation by clearing doubts or technical concerns about the end product.
- It demonstrates the real value of the product which help potential customers make easy decisions on whether to go for the product or not.
- A strong product demos clear confusion and speed up decision making for customers who were earlier unsure or confused about the product.
Product demos are a powerful approach for building trust, awareness, and educating customers about the product. It also helps in continuous improvement of the product and customer experience.
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Types of Product Demos [Online]
Let us check some of the major methods of exhibiting the product demos online.
1. Product Demos Video
Product demos video is a method of promoting awareness about the end product of an organisation using videos that majorly covers how product works and its key features. It is used to make potential customers familiar with the advantages of the product.
These videos are often promoted using ads to showcase the product and grab customer attention towards learning more about the product in detail. Good demos play a big role in engaging new customers and gaining new potential leads.
2. Live Product Demos [Sales]
The live product demonstration has a long lasting and personal impact on users’ attention. They are a more powerful way to engage interested customers and show them the major highlights or real time working of the product.
The live demos are popular or more preferred for complex products and can be delivered by one person. Many businesses also conduct live product demonstrations using one to one video conferencing to connect or connect to multiple potential customers at once using webinars. This demonstration method is a great tool for generating leads.
3. Product Tour
This online pre-recorded demo video tool can play a serious game or role. When users sign up inside the product then this pre-recorded video is shown as an introductory video to help consumers understand the features or how to run the application easily. These tours can easily be embedded in the app itself. These video tours can be fruitful for complex products with many added features.
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4. Interactive Demos
These product demos enable users to engage with the product or simultaneously use it while learning step by step. They are called “interactive” demonstrations because customers can operate the application while clicking on the prompt at the same time. These demonstrations are way more engaging and innovative hence named “Interactive demos”.
For example, when you sign up on an application as a guest user with a dummy account to explore the application. This is something known as interactive demonstration.
How to Build an Effective Product Demonstration?
Product demonstration plays a very important part in conversion and hence must be planned accordingly. Let us get a step by step guide to build a product demonstration from scratch.
1. Demos are Conversation
Treat your Demos as a conversation where you begin with a formal greeting. Start with a formal introduction, interact with your customers by asking how they are doing, tell them how you got to know about them. Do not jump into details in the earlier part, let them be comfortable and then start with the product highlights.
2. Present the Demos details
After the formal greetings its time for you to make your customers or viewers familiar with how long the demonstration will last and what topics are to be covered. You will also relate how this is concerned with solving their pain points.
3. Know Your Audience
It is important to be well familiar with the target audience and their pain points. During live product demos make sure you pay attention to their expressions, communicate while looking them in their eyes, try to blend into their language, avoid distance, be direct, make them comfortable, crack jokes. These things ensure that you stay connected with the viewer through the product demonstrations.
4. Seek their Questions
Even with a successful product demonstration many users still have many doubts regarding the product where you need to ask them about their questions to completely understand their needs. Get familiar with everything they have to offer, such as what slows them down, what cheers them up, ask them about the reviews of the demonstration, their requirements, and more.
5. Do not Dive into Complete Details
The product demonstration is a small and quick session where you only need to highlight the big picture in the product. Focus on the features that contribute the most to your product and are most likely to grab the attention of the user.
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6. Careful With the Duration
Make sure you complete everything within the time period you promised during the agenda. Avoid extending the conversation as it throws a negative impact. Product demos are helpful in making it easier for you to control the time.
7. Take Care of the Ending
Present a simple highlight of the outcomes you presented during the product demonstration call. Also highlight the most important one making them familiar with the actions they need to begin. Ask them about any confusion still in mind and assure them with the revert back at the earliest.
10 Major Benefits of Using Product Demonstration
When customers fully understand the product, then it becomes easier for them to move ahead with the product. That is something product demonstrations help with. Let us know some major benefits below.
1. Builds Customer Confidence
When customers see the product in action then it assures them about the usability of the product and also confirms that the product works as promised. It removes any doubt related to the product and help them feel more confident about making a purchase or taking the subscription.
2. Complex to Easy
When products are advanced or heavily loaded with a lot of features or technical setups then it becomes a tedious task for the users to understand the product or to interact with it. A well defined product demos help them break down each steps visually step by step making even the most complex tools easier for customers to understand.
3. Highlights Real-World Benefits
They do not just talk about the features that are not actually in the product but demonstrate the features that solve real problems and are actually in the product as promised. This helps customers connect with the product by seeing how it fits in their workflow and helps them solve their pain points.
4. Improves Conversion Rates
With a clear and defined product demonstration, leads can easily convert into subscribers or paying customers as they understand the value of the product. This makes demonstrations very much helpful and a powerful tool for increasing sales and sign ups.
5. Allows Personalization
Live product demos can easily present the specific needs or pain points of individual customers which can be solved with the use of this particular product. This personalized approach through product demos makes the presentation more relevant and persuasive which further increases the chance of conversion.
6. Saves Time and Effort
People have so many questions when they are about to buy them or take a subscription. Instead of taking their questions one by one and over and over again a product demos just shows everything through a single session. This helps both the sales team and the customer move through the decision process faster and more efficiently.
7. Product Feedback
When customers walk through the product demonstrations then customers might ask questions or present their confusions which becomes a valuable feedback for product teams to improve their product, fix pain points and refine the sales pitch for satisfying customer needs in a better way.
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8. Strengthens Brand Image
A well optimised and delivered product demo can be very helpful in representing the value and professionalism of the company. It also shows that the organisation is transparent and focused on solving the pain points of their customers. It leaves a positive impression and builds trust even if the customer does not move ahead with purchasing the product.
9. Encourages Word of Mouth and Referrals
Customers who are impressed with the product demonstrations tend to share them with their colleagues, friends, or families highlighting the usability and trustworthiness of the product. This gives the brand an organic exposure and connects with potential leads easily.
10. Reduces Post-Purchase Doubt
When customers fully understand the working of the product before buying, all their major confusions or doubts related to the product are solved easily. They are less likely to experience any regret or confusion after purchase. This also reduces frequent cancellations, negative reviews, and returns experienced by the product owners.
Also Read:
- What is Product Pricing? Objectives, Types, and Factors
- Product Specs | Definition and Overview
- Product Mix Strategy | Definition and Overview
- Technical Product Manager | Definition and Overview
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Product Demos FAQs
Q1. What is a product demo?
Ans: Product demos or demonstrations is a presentation of the final product with an objective to showcase product features and how it can be an effective solution of specific problems for a group of customers.
Q2. Why are product demos important?
Ans: Product demos spread awareness about the product, solves confusions related to product, guides the users, and demonstrates the real value of the product hence they become an important part of the product development life cycle.
Q3. What are Live product demos?
Ans: The live product demos are a means of connecting with customers using one to one meet, or connecting with multiple people with webinars in real time.
Q4. What is the benefit of product demos?
Ans: Product demos help build trust, retention, conversion and customer satisfaction by spreading awareness about the product through product demonstration videos.
