Mobile optimization is an important practice in today’s digital age, especially for SEO. There are many devices on which people surf the internet for various queries, but mobile devices remain the first in people using them for various online tasks. According to various studies, it has been showcased that more than half of the world’s web traffic comes from mobile devices.
This makes mobile devices much more important in search engine practices, and the need for mobile optimization is now more than ever. Here, we will learn about the benefits and steps to make a website mobile-friendly and responsive.
What Is Mobile Optimization?
Mobile Optimization is a method in which a website is optimized for mobile devices so that it works smoothly on mobile devices such as smartphones and tablets. In mobile optimization, experts ensure that the site layout, navigation, loading speed, and functionality are suited for mobile surfing.
It is important to make your website responsive so that users can easily navigate and consume content on your website. With better mobile optimization user experience is improved, which leads to a seamless and more user-friendly interaction with the platform.
Why Is Mobile SEO Important?
Mobile SEO matters due to various reasons to ensure visibility in search results, improve user experience, and boost conversion rates. Check some of the important criteria that showcase SEO is important for Mobile devices.
1. More Traffic On Mobile Devices
As per most of the surveys held recently, mobile traffic contributes to most of the web traffic. More than 60% of the entire search engine visits come from mobile devices, which is anticipated to rise even more in the future.
This highlights the opportunity to gain more visibility on search engine result pages and increase organic traffic.
2. Positive Customer Experience
Responsive web design plays a very important role in gaining a positive user experience on the site. Google prioritises showcasing pages in the search results that satisfy the customers and are in their best interest. Hence, if you create a well optimised, friendly, and responsive content, Google will most likely give you a higher ranking in the Search Engine Result Pages.
3. Google Uses Mobile First Index
After analysing the trend, Google started focusing more on indexing web pages for mobile devices and using them for search engine rankings. This does not eliminate the desktop-based search appearance, but it pays more importance to the mobile version of the website.
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4. Improved Page Speed
When you optimise your web page based on mobile devices, your page speed increases, which loads your content faster for both mobile and desktop devices. Page speed is an important factor for improving user experience on your site.
5. More Shopping on Mobile Devices
As per the recent trend, users prefer using e-commerce purchases through mobile web pages. Google also found an increase in sales-based searches from mobile devices. There has been over a 30% increase in searches for mobile-based search for product and service reviews.
More than 40% of users prefer using mobile devices for their entire shopping journey instead of a hefty PC device. This makes mobile optimization even more important in the current scenario.
6. Lower Bounce Rate
Bounce rate is a metric that measures how quickly users visit your website and leave. This metric can be used to measure whether your site is user-friendly i,e. They are satisfied with what you provide on the web page.
A higher bounce rate can be a negative sign, which might be due to slower loading time, even if your content was relevant to the user’s query. Hence, it is important to give importance to mobile optimization to ensure every user gets what they want on your site.
How to Check Your Website Mobile Friendliness?
To check your website’s mobile friendliness, all you need is Google Search Console. Follow the steps given below to check for yourself.
- Open the Google Search Console main page
- Search for Core Web Vitals
- Choose the “mobile” device option
You can also check the performance of your mobile site response from Page Speed Insights. A good score generally lies between 50 and 89. But if your site scores 49 or less, then you will need to rectify the issues on priority.
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How to Make Your Website Mobile Friendly?
There are several key metrics that you can consider to make your website mobile friendly.
1. Responsive Design
When your website automatically adjusts to different screen sizes, which includes PCs, smartphones, tablets, and others, without struggling with zooming, scrolling to interact with content. With a responsive web page, you get a well-optimized web page for every device, and all you need is a single URL, a complete win-win approach for SEOs.
Also, responsive websites load faster on all major platforms, which gives you a chance to stand out from your competitors in the market.
2. Simple Navigation
Sometimes we want everything to be present on a limited canvas, making it more futuristic and loaded. But as per the best UI design practice, keeping the canvas or screen simple and mobile friendly can increase customer satisfaction.
Mobile is a comparatively smaller device, hence you might prefer sticky top bar, no overlay dropdowns, accessible links, hamburger menu, and more to win the trust of your visitors.
3. Dynamic Serving
This approach uses different code for the same content based on the device on which the content is loaded. This means each page is served on the device dynamically, where you have different code for loading on desktop and mobile devices.
While this is not a very effective approach and is inferior to using a responsive approach because it sometimes mixes up codes, which might create confusion and inefficiency i,e. Sometimes customers might get desktop pages on mobile devices.
4. Keep Page Speed Insights In Check
You can monitor different elements and their loading speed on page speed insights and optimize your web page accordingly to increase loading speed. This is very important for SEO as well as search rankings.
When you ignore the site loading speed and other interactions, you might see an increase in the bounce rate of users. Hence, you can optimize your website based on recommendations listed on the Page speed insight page for your site.
5. Content Structure is Important
Make sure the content you are providing on the webpage is properly structured based on an SEO friendly format. As the screen size for mobile devices is smaller hence you will need to create easy-to-consume mobile content. The following practice might help you in structuring your content in a better manner.
- Use short paragraphs with proper breaks
- Limit paragraph to 1-2 sentences
- Choose proper, readable fonts
- Embed proper heading levels for easier differentiation
- Provide sufficient white space
- Ensure high contrast between the text and device background
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6. Image Optimization
It is important to optimize images and keep them in next-gen format i,e. WebP format for faster loading. You have to keep your image size in check based on your device size. Proper image optimization saves your storage space and increases loading speed. Some image size recommendations for important image elements in the canvas are given below.
| Hero Image | 800 x 1200 pixels |
| Banner Images | 300 x 250, 320 x 50x 320 x 480 pixels |
| Content Images | 640 x 320 pixels |
7. Implement Schema Markup
Schema markup is even more important for mobile-based search due to its relatively smaller screen size, which prioritises ranking rich results higher. A schema can help you structure your content in a way that is easy to interpret by Google and other search engines.
Some rich non-textual snippets include carousels, recipes, star reviews, and more on the result pages. Schema markup is an important mobile optimization practice which must be followed.
8. Use Viewport Meta Tag
Viewport is used to control the width of the webpage according to the user’s device. With the viewport tag implemented, you will not need to pinch, zoom, or side scroll to read content on the web page.
| <meta name = viewport content = “width = device-width, initial-scale = 1”> |
Without a viewport tag, your website will not load based on the device screen size, but will render based on the default desktop screen.
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Mobile Optimization FAQs
Q1. What is mobile optimization?
Ans: Mobile Optimization is a process in which a website is optimized for mobile devices so that it works smoothly on mobile devices such as smartphones and tablets.
Q2. Why need mobile Optimization for SEO?
Ans: Mobile optimization helps in driving more traffic through mobile devices, ensuring a positive customer experience, improving page loading speed, and lowering bounce rate to give users an overall positive experience while interacting with the mobile version of the site.
Q3. What is mobile first indexing?
Ans: Google gives more priority to the mobile version of websites in search rankings, which makes mobile-based optimization important for SEO.
