MicroInfluencer are one of the major types of influencer marketing. These public figures help brands in promoting their services at a very affordable price compared to the celebrity influencers in the market.Â
Finding the best influencer for your brand might be a challenging task. In this tutorial, we are going to learn how to find the best micro influencer for your brand promotion.
Who is a MicroInfluencer?
A microinfluencer is a professional with a social media presence of between 1000 and 100,000 followers. They have a larger presence than a normal person. They promote products that align with the interests of their audience on the platform.Â
For example, take a food blogger promoting a food course or restaurants with exceptional services and sharing their favorite brands. They can also be referred to as microinfluencers. The microinfluencer work individually or in micro influencer marketing agency to provide benefits to the interested brands.Â
These micro influencers are the best to help in advertising agencies where people are spending fortunes to promote their products. They take very less price compared to well settled and popular celebrity influencers.Â
MicroInfluencers: The Ultimate Goal
The main goal of the Micro Influencers is to promote the products and services of a brand or oragnisation on their social media platforms, providing them with quality leads and engagements. The micro influencer follower count is in the range of 1000 and 100000 social media followers.Â
Brands take the help of these microinfluencers having trusted and well-settled social media followers, to provide an authentic review of their products at a very affordable price than the celebrity influencer’s marketing.Â
Also, check Top 10 Digital Marketing Examples in 2024Â
Difference Between Micro-Influencers and Nano InfluencersÂ
Let us compare some significant differences between the two major types of influencers considered for brand promotions in the table below.
| MicroInfluencer | Nano Influencers |
| 10,000 to 100,000 followers | 1,000 to 10,000 followers |
| Higher engagement compared to larger influencers, but typically lower than nanoinfluencers. | Extremely high engagement rates due to a more intimate and personal connection with followers. |
| Niche audience, but may have a broader reach than nano influencers. | Smaller, highly targeted audience with more focused interests. |
| Varied, including lifestyle, fashion, beauty, tech, and more. | More personal, authentic content; often related to hobbies, daily life, or specific interests. |
| Often collaborate with small to medium brands. | Typically work with small or local brands, or have more organic collaborations. |
| More expensive than nano influencers but more affordable than top-tier influencers. | More affordable due to the smaller following. Often willing to work for product exchanges. |
| Still maintain a high level of authenticity and trust with followers. | Extremely authentic and relatable; often seen as more genuine by followers. |
| Can influence purchasing decisions in specific niches. | Influence is highly trusted due to the personal relationship with followers. |
| Broader reach within specific niches. | Limited reach, but highly targeted and effective within the niche. |
| Professional content creation with some personal touch. | Raw, real-life content with a personal touch and less polished. |
Benefits of Collaborating with Micro Influencers For Promotion
Micro influencers are a great start, especially for new organisations or brands, providing them with a decent advertisement option at a very justified price tag. There are many more reasons to prefer micro influencers over well settled celebrity influencers.
Cost Saving
Micro Influencers can work on a project at a small costing very affordable for the brand. They don’t have many followers like other influencers which is why they are likely to charge a comparatively lesser amount.Â
Well, there are other metrics that can affect the pricing of the micro influencers like the content length, quality, type of content, etc.
Also, check What is a Digital Marketing?
More engagementÂ
Getting a handful of micro influencers into action can increase the engagement rate of a brand with more visibility across social media platforms. Engagement rate means having more shares, likes, and reactions to a brand’s products and services.Â
Micro influencers being more related to local and more trusted followers can help amplify revenues and profit for the brands.Â
Personalized Content Promotion
It is important for brands to create content that represents their product and services. The microinfluencers can create more personalised content on multiple platforms like TikTok, Instagram, YouTube, etc.Â
It is often said that this content creates more impact on the viewers as the followers in the micro influencers list are more connected and organized.
Also, check Top 10 Digital Marketing Agencies in 2024
Creative Ideas
It is often easy and innovative to collaborate with micro influencers in planning creative ideas and implementing them effectively across multiple social media platforms.Â
Challenges of Micro Influencers for Promotion
Apart from cost saving and affordability of the microinfluencers there are many challenges faced by these professionals in the market. Let us know some of them below.
Less EffectiveÂ
Unlike influencers with over 1 lakh social media followers and more, these microinfluencers provide comparatively less engagement and quality leads.Â
Less Quality Leads
When celebrity influencers can reach thousands of people more than micro influencers it provides more quality leads and more followers especially people interested in the product and services.Â
Limited Reach
The micro influencer follower count lies in the range of 1000 to 100,000 which limits the reach of the brand’s product and services. The gained reach might not deliver results as promised with a very less number of interested followers.Â
Maintain the Existing FollowersÂ
Handling the present set of followers is a tedious task for microinfluencers as they must maintain a definite persona and earn the trust of their followers to keep them engaged.
How to Find MicroInfluencers for Your Brand?
It is important to find microinfluencers who can promote a brand. Find a microinfluencer who is fit for the company’s advertisement and campaign needs.Â
Look at your Follower Base
The first place to find the influencer you need might be hidden in your own follower base. Make a story and let your followers know that you are looking for micro influencers suitable for the advertisement campaigns for the following brand. Go through the accounts and select them if they satisfy your promotion needs.
Use Hashtags Search
This method is one of the most effective search methods on every social media platforms. Brands can search for the influencers matching their specific niches using hashtags.Â
For example a shoe company can use multiple hashtags like #shoeshop, #shoelover, #shoeaddict, and more to locate users who regularly stays active on these hashtags.
Use Search Engines
Conduct a wider search using the search engines like Google Chrome, Safari, Bing, etc. Type descriptions of your requirements and find a suitable profile matching your advertising needs. Use relatable and matching keywords to find the nearby microinfluencer.Â
Explore Influencer PlatformsÂ
There are many platforms that provide influencers for all your needs who can promote your products and services. Use these tools and platforms to find the one suitable for your requirements.
Learn Digital Marketing with AI
Leverage the superpower of Artificial Intelligence and Master digital marketing skills with PW Skills Digital Marketing Course. This 3-month course consists of everything you need to master digital marketing fundamentals and approaches.
The field of digital marketing is always in high demand, building a strong portfolio and experiencing some of the best salaries in the market. Become a SEO expert and also explore multiple career options in Social media, content making, and more.
MicroInfluencer FAQs
Who are Microinfluncers?
A micro influencer is a professional with a social media presence between 1000 and 100,000 followers. They have a larger presence than a normal person. They promote products that align with the interests of their audience on the platform.
What is the micro influencer follower count?
The follower count of micro influencers is in the range of 1000 to 10,000 on different social media platforms like Instagram, TikTok, Facebook, Meta, etc.
What is the best benefit of a micro influencer?
Microinfluencer can help brands create more personalised promotions at very affordable pricing as compared to a celebrity influencers on social media platforms.
Where can you find social media micro influencers?
There are many social media platforms where you can find influencers like TikTok, Instagram, Facebook, Meta, YouTube, etc. Use hashtags, stories, and posts to find the one that fits your advertisement needs.
