What Is Marketing Concept? 5 Main Types, Examples & Importance

Marketing concept is a way of doing business that focuses on figuring out what customers want and giving it to them in order to be successful. Companies used to mostly make things and sell them. But things changed when companies started to understand that customers should be the most important thing in every decision.

As markets grew and customers had more choices, businesses realized that having a good product wasn’t enough. They had to build relationships, listen to what customers wanted, and give them real value. Marketing concept is beneficial to the brands since it prioritizes the satisfaction of the customers. It will give you instructions on how to make anything, how to market anything and even assist the customers.

Check complete details about the Marketing Concept, 5 main types, examples, importance, and more below.

Table of Contents

What is Marketing Concept?

Marketing Concept is a customer-focused business strategy that puts customer needs at the center of all decisions. It means that success comes from understanding what people want and giving them the right products or services better than competitors.

This concept gained popularity in the mid 20th century when companies moved from just making and selling products to listening to customers and researching the market. Rather than hard-selling approaches, companies began dividing populations, enhancing customer experience, and manufacturing value-added commodities.

The marketing concept includes:

Customer satisfaction as the main goal
Teamwork across departments for marketing success
Long-term customer relationships
Adapting to market trends and changes

It forms the base for modern methods like inbound marketing, relationship marketing, and societal marketing.

5 Main Types of Marketing Concept

Understanding the different types of marketing concepts helps businesses choose the right strategy based on their goals, products, and customers. The following are the five main types of marketing concept:

1. Production Concept

Production concept focuses on making products at low cost and in large quantities. It is based on the idea that customers prefer affordable and easily available products.

Main goal: Produce more and reduce costs
Best for: Basic or everyday goods
Example: Ford Model T cars became popular through mass production, making them affordable for many people

2. Product Concept

Product concept emphasizes product quality, innovation, and performance. Companies believe that customers will choose products with better features and design.

Main goal: Continuous product improvement
Risk: May overlook what customers actually need
Example: Apple focuses on stylish design and advanced features in its devices

3. Selling Concept

Selling concept relies on strong promotion and sales tactics to sell products. It is used when products are not in high demand and need extra effort to reach customers.

Main goal: Increase sales through advertising and offers
Challenge: Does not focus on long-term customer relationships
Example: Car dealerships often use limited-time discounts and promotions

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4. Marketing Concept

Marketing concept puts the customer first. It focuses on understanding customer needs and delivering value better than competitors.

Main goal: Build customer satisfaction and loyalty
Strategy: Use market research, target the right audience, and offer value
Example: Coca-Cola runs campaigns that connect with people through emotions and shared values

5. Societal Marketing Concept

This concept goes beyond customer satisfaction and includes social and environmental responsibility. It encourages businesses to care about society while meeting customer needs.

Main goal: Combine profit with social good
Focus: Ethical practices, sustainability, and long-term impact
Example: Patagonia supports environmental causes and encourages customers to repair instead of replace products

Example of Marketing Concept

A great example of the marketing concept is the campaign of a Coca-Cola brand: Share a Coke. The company, which was started in 2011, changed its logo to common first names on bottles. This personalized marketing strategy was based on consumer research to make customers feel special and connected.

Coca-Cola stayed with emotional involvement and customer experience rather than immediately selling the product. The result of the campaign was higher sales, brand loyalty, and powerful social media buzz, which proves that listening to customers may bring actual success.

Other applications of the marketing concept:

Apple designs products in response to user reviews and design creativity
Amazon collects customer information in order to enhance their shopping experiences
Nike reaches customers with inspirational messages and common values

These brands demonstrate how customer-focus makes good business in the long run.

Why is Marketing Concept Important?

Marketing concept is important because it helps businesses succeed by focusing on customer needs and satisfaction. Below are the reasons why the marketing concept matters:

Customer-Centric Strategy: Focuses on solving customer problems instead of just selling products
Smart Use of Resources: Products are created based on real market needs, avoiding waste
Competitive Advantage: Knowing customer preferences helps stand out in the market
Profit and Growth: Satisfied customers bring repeat business and referrals
Market Adaptability: Encourages continuous market research and responds to changing consumer behavior

The marketing concept helps companies build strong relationships, improve customer loyalty, and grow in a competitive environment.

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Marketing Concept FAQs

What are the 5 concepts of marketing?

There are the five basic marketing concepts that include the Production, Product, Selling, Marketing, and Societal Marketing. The individual concepts emphasize on various objectives such as cost effectiveness, product quality, consumer interest and social responsibility.

What is marketing concept?

Marketing concept is a customer-centric approach that views competitive success as ensuring that entrepreneurs are able to understand customer needs and respond to them better than the competitors.

What is the best definition of the marketing concept?

It can be described perfectly well as when all business functions are oriented to creation of value and customer satisfaction to support long-term relationships and loyalty.

What are the 7 concepts of marketing?

The 7 Ps or the 7 marketing concepts include Product, Price, Place, Promotion, People, Process and Physical Evidence. They assist businesses to develop a flawless and comprehensive marketing strategy.