LinkedIn Ads can help you engage a professional group of audience where you can easily use LinkedIn Ads to promote and showcase your brand, increase traffic and engagement, find leads, and more. These ads are well optimized for the LinkedIn platform, shutting down all major noise and helping you get to the right audience.
LinkedIn is a platform for professionals from various fields, making it a good platform to reach a number of potential buyers for a service or product. Here, we will learn more about LinkedIn ads and the strategies you can use to optimize your LinkedIn ads for the best performance and results.
What Are LinkedIn Ads?
- LinkedIn Ads are a paid marketing tool for the B2B market that enables businesses and companies to reach a professional audience through targeted ad campaigns on the LinkedIn platform.
- With LinkedIn ads, you can drive traffic, generate leads by targeting your preferred audience, and promote content based on a particular job role, industry, place, or company size.
- With the LinkedIn advertisement tool, you can run a campaign with objectives including conversions, lead generation, brand awareness, and more.
- LinkedIn is a platform with one of the world’s largest professional networks, completely suitable for targeting selling opportunities through B2B marketing.
- LinkedIn offers various interactive ad formats, including video ads, image ads, carousel ads, event ads, document ads, Thought Leader Ads, Click to message ads, Connected TV ads, Newsletter ads, Job Ads, and more.
Read More:Â What are Meta ads? Everything You Need To Know In 2025
TL;DR
- LinkedIn ads targeting objective is to get engagements and conversions from professionals, especially for B2B marketing.
- LinkedIn ads require more ad budget and different strategies when compared to other ads, like Google ads, Meta ads, and more.
- There are multiple ad formats offered by LinkedIn Advertisements, including video ads, image ads, carousel ads, event ads, document ads, Thought Leader Ads, Click to message ads, Connected TV ads, Newsletter ads, Job Ads, and more.
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Are LinkedIn Ads Still Worth It In B2B Marketing [2025]?
LinkedIn is a platform with professionals from various fields discovering their career options, filled with industry leaders, decision makers, and niche audiences from different fields.Â
LinkedIn ads are one of the most valuable channels for B2B marketing in 2025. Based on various reports, it was found that LinkedIn delivers strong Return on Ads Spend (ROAS) and directly influences a large percentage of B2B deals in the market.Â
However, when considering the ad spend, LinkedIn ads are not the cheapest option in the market, and Cost Per Lead and Cost Per Click are generally higher when compared to platforms like Google Ads, Meta, and others.Â
- If you give more preference to the quality of leads and engagement, LinkedIn ads might be one of the best options for your business.
- With LinkedIn ads, you can build long term trust and relationships with the right audience.
- LinkedIn ads are one of the smartest investments for B2B marketers in 2025.Â
Read More:Â Facebook Ads Cost: Effective Guide on How Much Do Facebook Ads Cost in India (2025)
Objectives of LinkedIn AdsÂ
LinkedIn Ads are highly concentrated ad campaigns to get to a specific business goal. Let us know the three main objectives of the LinkedIn ads that you can easily achieve for your business.Â
1. Build Awareness
LinkedIn ads help you put your content right there in the market, increasing visibility and letting professionals know that your brand is a better alternative they can choose.Â
- This practice will help you get people talking about your product, services, and brand.Â
- You can double this effect by targeting impression-based ads to gain more followers, good engagement, and increase views.
- Some of the best awareness based LinkedIn ads format are single image ads, follower ads, event ads, spotlight ads, single image ads, and more.
2. Get EngagementÂ
Now that your audience is aware of your brand presence, you can opt for consideration-based ads with the objective of getting interactions in the form of engagement, website visits, video views, messaging, inquiries, and more.
- These ads help increase views on your site, with users landing on the webpage or the landing pages of your site.Â
- Users also interact with comments, likes, or messages with a brand.
- Some popular ad formats for consideration based ads are carousel ads, conversation ads, text ads, video ads, and more.
3. Conversion
When your audience is already familiar with your brand, then conversion seems a very obvious decision for them. When you are looking to generate quality leads and reach skilled professionals, you can use these LinkedIn Ads.Â
- You can find suitable candidates, website conversion, and quality leads through conversion-oriented LinkedIn ads.Â
- Some of the best LinkedIn ad formats you can use for conversion are Lead Gen forms, Job ads, Text ads, Carousel ads, and Conversation ads
Read More:Â Instagram Threads: The Ultimate Guide to Usage and Features (2025)
Importance of LinkedIn Ads In B2B Marketing
LinkedIn is getting a lot of attention in B2B marketing for its well-optimised ad budgets. LinkedIn is now at first for the highest single expenditure when compared to Google’s individual ad network. LinkedIn consists of the professional community and decision makers, which makes it more valuable.Â
The professional environment on LinkedIn naturally fosters high trust and relevance for B2B campaigns compared to consumer-focused channels. The advanced targeting abilities also add to the rising importance of LinkedIn ads.Â
- Marketers can easily reach people based on Job title, company size, seniority, skills, industry, and more.Â
- Also, the leads generated from LinkedIn ads are often more qualified audiences, unlike other consumer ads with no features like this.
- LinkedIn ads can capture attention and nurture prospects with their lead generation forms and carousel-based ads.
LinkedIn Ads Types & FormatsÂ
It is important to choose the most effective format to engage the right buyers, build awareness, generate qualified leads, and more. Check some of the best LinkedIn ad formats available below.
1. Single Image Ads
You can send your message directly to the audience on LinkedIn with single image ads suitable for desktop as well as mobile devices. You can use a strong visual or image with a single call to action. This ad type is suitable when you have a clear campaign in mind.Â
- This type of ad can be used to capture traffic to product pages.
- It can be used to promote a new product or service of a brand
- It can also be used to announce a limited-time offer
2. Video Ads
The video ads can be used by marketers to spread awareness, explain complex topics, or represent a product in action. The video format must be MP4 with no more than 500 MB. The maximum permissible length is 30 minutes.Â
- These ads can be used to feature a new or existing product.
- These ads are often used to share testimonials.
- It can also be used to build brand awareness, explain complex ideas, or show a product in action.
3. Carousel Ads
Carousel ads are used to showcase highlights of multiple products with multiple card images to highlight a sequence of insights or guide users through a setup. It can support cards from a minimum of 2 to a maximum of 10.Â
- These ads can be used to highlight a product suite or featured set.
- It can be used as a storytelling ad using multiple cards.Â
- It can be used to share highlights and testimonials using multiple cards.
4. Event Ads
These ads can be used to promote an upcoming event through LinkedIn feeds and gain an audience in a short time. These ads generally display event details, including time, location, and date, with a registration button.Â
- Generally used to promote events and gain quick registrations
- Text can go up to 600 characters with a 4:1 image of the event
- It can be used to drive bootcamp, webinar or livestream registrations.
5. Document AdsÂ
These ads can be used to share a valuable piece of information directly to the LinkedIn feed. This ad is used by marketers to showcase guides, whitepapers, and eBooks, and engage the audience with long-form content.Â
- It can be used to collect leads in exchange for full content access
- It offers downloadable resources like reports, guides, and other forms of content.Â
- It can also be used to promote research in the form of PDF, Docx, and PPTX with a permissible memory limit of 100MB.Â
- You can share up to 300 pages maximum in this type of ad.
6. Connected TV Ads
These ads are used to provide a brand message for professionals on streaming platforms. These are generally video ads showcased on high-quality streaming platforms to target the B2B market precisely.Â
- This type of ad can reach professionals, leaders, and decision makers outside the feed of LinkedIn and other social media
- It can boost brand visibility through full-screen video ads.
- You will typically see watermarks like Powered by LinkedIn targeting in these ads.
7. Click to Message Ads
This type of ad is highly oriented for direct conversion using CTA with pre-filled messages in LinkedIn messaging. You can request information, start a conversation thread, or schedule a meeting, and more.Â
- You can invite professionals to start a sales conversation
- It can be used to book demos or meetings directly.
- It offers a product walk-through and live chats
8. Lead Gen FormsÂ
These types of ads are mainly oriented to capture leads from LinkedIn profiles. Anyone can fill in the contact information without having to leave the platform.
- It can easily get you leads for events like webinars, demos, or more.
- It can help you collect details and nurture these potential clients
- You can generate up to 12 fields along with 3 custom questions.
- You will also get a CSV download option along with CRM integration
Benefits of LinkedIn AdsÂ
Let us look at some of the major benefits of using LinkedIn advertisements to gain leads and engagement.
1. Highly Targeted Audience
LinkedIn offers you a chance to reach professionals who have the desired set of skills matching a job title, seniority, company size, budget, skills, and more. It makes it easier to reach the skilled professionals, decision makers, and influencers for business opportunities. You get filtered ads to reach the right people at the right cost.
2. Quality Leads Over Quantity
While LinkedIn Ads can be costly at some point when compared to other platforms but the leads you generate are often more qualified.Â
Since users are on LinkedIn in a professional mindset, they are more familiar with B2B solutions, services, and thought leadership content, which increases the chances of high-value conversions.
Read More:Â A Complete B2B SEO Strategy for 2025
3. Multiple Ad Formats
You get multiple ad formats to choose from on LinkedIn based on your requirements, including video ads, image ads, sponsored ads, carousel ads, messaging ads, and more. Whether you want to build awareness, collect leads, nurture leads, or drive direct conversions, LinkedIn Ads offer you all the flexible options to reach your goal.
4. Stronger B2B Brand Authority
LinkedIn is a professional network platform and running ads here can help your brand gain visibility. You can share case studies, leadership content, and whitepapers through LinkedIn ads to build authority, trust, and influence within the industry.
6. Seamless Lead Generation
LinkedIn ads offer LinkedIn Lead Gen Forms, which can help you capture leads easily with dedicated forms. You get higher conversion rates when compared to traditional landing pages.
7. Advanced Analytics and Insights
You get detailed analytics that provide you with in-depth details on engagement, impressions, clicks, bounce rate, conversions, demographics, and more. You can refine your ad strategy based on these in-depth insights.
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LinkedIn Ads FAQs
Q1. What are LinkedIn Ads?
Ans: LinkedIn Ads are a paid marketing tool for the B2B market that enables businesses and companies to reach a professional audience through targeted ad campaigns on the LinkedIn platform.
Q2. What size are LinkedIn ads in 2025?
Ans: The recommended aspect ratios of LinkedIn ads are 1:1 (628 x 1200 pixels), 4:5(720 x 900 pixels), 2:3 (600 x 900 pixels).
Q3. What are the different types of ads available on LinkedIn?
Ans: LinkedIn ads offer different types of ads, including Image ads, video ads, carousel ads, document ads, event ads, and more.
Q4. What is a good CTR for LinkedIn Ads?
Ans: Based on data collected from different industries, the average CTR for LinkedIn ads ranges between 0.40% to 0.65% across all major industries.
