Ever heard of Keyword Prominence in SEO? Do you know that it is an important practice for ensuring a high ranking in search result pages? Keyword prominence is a process of ensuring high visibility of a keyword in the content of a webpage. It generally refers to how we place our content in the live page.
Here, we will learn more about keyword prominence and how we can adapt this practice to rank our content on search engine pages.
What Is Keyword Prominence?
Keyword Prominence is an important ranking factor that is used to scale the ranking of organic search results. It is a practice of properly placing targeted keywords in content to get the desired ranking on search pages.
- Keyword prominence highlights how catchy the focus keyword is within a webpage.
- Keyword prominence is a practice of placing targeted keywords early in content to send a strong signal to Google about what the page is trying to deliver.
- It refers to the visibility of the main keyword within the content of the webpage.
- This practice focuses on placing high search volume keywords in content to get better results on search engine result pages.
- It tells the importance of placing the target keyword in the right place.
Join Our Digital Marketing WhatsApp Channel
Is Keyword Prominence Important?
Keyword prominence is one of the best practices in SEO as it involves placing targeted keywords at the right place to help Google catch the relevance of the content with the search query.
Keyword prominence specifies how early your targeted keywords are visible on a page. Some of the important places where you can place your focus keywords are mentioned below.
- Title tags
- Meta description
- Headings
- First (100-200) words of the content
These are some important places where you have to keep your primary keyword for Google to understand what the page is about. Also, visitors coming to a webpage often recognize or pay attention to the beginning of the content i,e. title, headings, or the first few words. It is also sometimes considered an effective on-page strategy by many SEO professionals.
- Keyword prominence is still an effective practice to optimize content, as Google and AI models both use text semantics to rank or cite a page on search results
- Consider “Digital Marketing Course” as your primary keyword, then considering this fact, “Digital Marketing Course: Learn PPC, SEO, & Analytics is better when compared to “Boost Your Career With Our Course In Digital Marketing, SEO and More.”
Keyword Prominence: A Ranking Factor
Many professionals claim that using your main keyword in titles, headings, subheadings, and the main content can be a factor for getting discovered and search rank results on Google. With the help of proper SEO based keyword placement, you can get your content ranking on Google Search Result pages.
Crawlers often move from left to right, starting from the top, when crawling a webpage, as it is a common practice in the English language. Hence, using main keywords early in the content will get you hits from crawlers and help them understand the relevancy of the content you are targeting. These focus keywords can get you ranked because in queries made by users, they are often present, which helps Google crawlers match content relevancy with the users’ queries.
- Using keywords early in the content helps visitors find the query term they used in the search engine to find answers they are looking for.
Keyword Prominence Vs Keyword Proximity Vs Keyword Consistency
Keyword prominence is all about strategically placing keywords in catchy locations throughout the content i,e. Title tags, headings, early paragraphs, closing paragraphs, image alt tags, and more, which can easily be noticed by Google and help it know what the content is about.
For example, when your focus keyword is “digital marketing course,” then this exact phrase can be used early in title tags, meta descriptions, headings, subheadings, image alt tags, the beginning of a paragraph, and more.
Keyword proximity defines the closeness of the keyword’s meaning to the content covered throughout the webpage. It focuses on how closely related the keywords are within the text of the content.
For example, when you are targeting “digital marketing course,” then your proximity includes digital marketing and course. Your content must provide information about a particular digital marketing course or a list of courses.
Keyword consistency defines the frequency of using a target keyword throughout the content of a webpage. It focuses on using the targeted keywords a decent number of times. Keyword density must be in the range of 1-2% throughout the content.
Check the difference table between some similar-sounding SEO practices below.
| Keyword Prominence | Keyword Proximity | Keyword Consistency |
| Keyword prominence is the placement of the focus keyword to increase the visibility of the keyword | Keyword proximity is the closeness of words within a keyword phrase. | Keyword consistency is the frequency i,e. Number of times the target keyword is used across content |
| It focuses on making the keyword stand out visually | It shows how close keyword terms are to each other | It focuses on using the keyword naturally and appropriately |
| Keyword prominence focuses on relevance and topic to search engines | Keyword proximity defines the context and clarifies word relationships in the content | It helps search engines understand the main topic |
| It encourages putting target keywords like “digital marketing course” in the title, H1, and the first 100 words | It focuses on writing “digital marketing course” together vs. “course on digital marketing” | It focuses on using variations like digital marketing courses, online marketing training, and SEO courses |
| Title tag, headings, early paragraphs, URL | Inside sentences/phrases where words appear together | Spread across content, meta description, headings |
| It enhances the keyword’s visibility | It shows direct word connections | It maintains topic relevance throughout the page |
| It is less emphasized in SEO today, but still useful | It is still a relevant SEO practice factor, but not particularly a ranking factor. | It is important for structured, natural SEO content |
| Its overuse can look like keyword stuffing | In this practice, forcing words too close together can feel unnatural | In this practice, excessive repetition can lead to keyword stuffing |
Keyword Prominence Placement In Content
Check some of the major aspects of keyword prominence below.
1. Position In <Title> Tags
Search engine gives more preference to keywords that appear at the beginning of the title. For example, “SEO Tools for Beginners” is better than “Best tools for Beginners to Learn SEO”.
2. Use Keywords In Headings
Keywords in headings and subheadings of a content are important i,e. H1, H2, H3, and more. Headings highlight the topic of each section. Also, including the primary keyword in H1 and early H2S is important.
3. Beginning of Content (First 100 Words)
Using primary keywords at the beginning of content, probably in the intro section, is considered an effective approach in SEO based practices of increasing visibility of a content web page.
When you are using keywords in the beginning, it helps Google understand what the content is about i,e. Relevance of the content.
4. URL Structure
When keywords are used in a URL, it is considered an effective strategy. Using keywords early in the URL slug improves relevance for search engines and boosts Click Through Rate (CTR) with a better user experience.
- Keywords in the URL force topical relevance
- Short descriptive URLs, including the main keyword, help users understand the page instantly.
- Keywords, when placed earlier in the URL, carry more weight in ranking conditions.
5. Anchor Text
When you are linking, keywords appearing at the start of the anchor text are easily noticed and higher chance of getting an interaction from the user’s side. For example, “SEO Checklist for Beginners” is better when compared to Click here for our SEO checklist”.
Here, we are also placing the keywords at the beginning of the anchor text to make it more appealing and interactive to users.
Read More: Keyword Strategy in SEO: What It Is & How to Create One
6. Meta Description
Meta descriptions are snippets that appear in the search result pages. Although they do not directly contribute as a ranking factor, using a focus keyword might help users understand the intent of the content.
7. Frequency of Keywords
Keyword prominence also includes the frequency of keywords in a content, which means you do not have to overuse these focus keywords in content, as it might signal to Google overstuffing and probable black hat SEO practices, resulting in fresh penalties on your site.
7. Image Alt Tags
Using primary or target keywords in image descriptions or Alt tags can help you enhance discoverability in image-based search results on Google search engines.
How to Optimize Your Pages And Content For Keyword Prominence?
When you optimize your content well while keeping all important keyword prominence points in mind, along with an effective strategy, you can see your content getting the recognition it deserves.
- Finalise a primary keyword for every content on your webpage by taking into consideration search volume and competition.
- Use your primary keyword at the beginning of your content. Make sure it appears natural, not forced.
- Make sure your primary keyword is available in headings and subheadings throughout your content.
- You should use your primary keyword often when starting a new paragraph.
- Use your keyword in the URL of your content.
| If you are looking for the best digital marketing course, our digital marketing course is the only digital marketing course you need. This digital marketing course covers SEO, PPC, and social media, making our digital marketing course the top digital marketing course for anyone searching for a digital marketing course online |
- Make sure you do not overuse the focus keyword throughout the content, as it might penalise your website.
Learn Freelance Copywriting with PW Skills
Build strong aspects of copywriting skills along with the complete knoweldge of digital marketing with all in one Digital Marketing Course offered by PW Skills. This course will take you through the latest curriculum based on industry practices along with real world projects, practice exercises, and more.
If you are someone who is looking to build their career in various roles in digital marketing, then this course is all you need. No matter if you are a job seeker, a working professional looking for a switch, or an entrepreneur longing for knowledge.
Looking for More?
- Get industry-led live sessions with professionals in digital marketing
- Build a fully job-optimised project portfolio which demonstrates your skills, and strengthen it with projects.
- Get opportunities for full-time jobs or freelance clients for different digital marketing tasks.
- Build freelance copywriting skills with our dedicated mentors and interactive contents
- Get personalised career assistance to prepare for interviews and land your dream job
- Get industry recognised certifications from PW Skills
- Enhance your job readiness with practical skills and expert career guidance.
Keyword Prominence In SEO FAQs
Q1. What is keyword Prominence?
Ans: Keyword prominence is a popular practice in SEO, which involves placing targeted keywords at the right place to help Google catch the relevance of the content with the search query.
Q2. What is prominence and Proximity?
Ans: Keyword prominence defines where keywords are located on a webpage, while proximity defines how many times a keyword appears on the webpage.
Q3. Is keyword Prominence important for SEO?
Ans: Yes, keyword prominence is an important factor for SEO as using keywords early in the content helps Google recognise what the content is about, and if properly optimized, gets your content ranking on search pages.
Q4. What is an example of keyword prominence?
Ans: When your primary keyword is Digital Marketing Course, then using “Digital Marketing Course For Beginners” is better than “Free Course for All Beginners In Digital Marketing”. In the first one, we are placing the keyword early in the tag.
