Keyword phrases are personalized filtered terms in search queries that visitors on the internet are using to find out about a topic, gain knowledge, conduct transactions, and more. You can use these keyword phrases to gain rank on Google search result pages, gain traffic, get conversions, and more.
Keyword phrases are more specific to what users are frequently searching on the internet. You can use them for better engagement and conversions. Here, we will learn more about keyword phrases in detail and understand why they are important in SEO.
What Is a Keyword Phrase?
Keyword Phrases, or just say keywords, play a very crucial role in the search engine industry. Keywords are one of the most important factors driving the search result pages. Many webpages optimize their keyword strategies to get rankings on search result pages and increase their visibility.
Keyword phrases are also known as keyword queries i,e. The search queries that users make on the internet online in simple terms or phrases. For example, Which is the best digital marketing course in India? “digital marketing course” can be your keyword phrase, and the complete sentence is a search query.
Keyword Phrase: Key Takeaways
- A keyword phrase is a combination of two or more words that is frequently searchee on a webpage.
- These keyword phrases can help a webpage or organization get a good ranking, traffic, leads, and conversions.
- Keyword phrases can be short tail keywords, mid-tail keywords, or long tail keywords.
- Keywords and keyword phrases are often considered similar, even by SEO Professionals
- Keywords are more specific terms and longer in length when compared to simple keywords, which can be short with only one or two words.
Why Are Keyword Phrases Important For SEO?
Keyword phrases are something that help you rank your content on Google and reach your target audience easily. These keyword phrases are frequent queries that most people search on Google search pages. Keyword Phrases are more specific and targeted, which can help you gain better conversions along with the traffic from the target audience.
- Keyword phrases are more personalized than just the keyword, and they can attract a specific group of people to the webpage.
- For example, when you search for “Shoes,” it is hard to tell what type of shoes you want to see, and if you search for “casual shoes for men,” this might show you more specific results aligned with your preferences.
Another example is for example you want a laptop, then you can either search for it based on the type of OS, budget, RAM size, gaming, or simply, brand-specific, and more. “Besta budget windows laptop under 1 lakh” is a more specific keyword phrase when compared to simple keywords “laptop”, “windows laptop”, or “budget laptop”
- As keyword phrases are more specific, they generally have low competition when compared to “keyword”. For example, when we search for “laptop,” the keyword difficulty is 70+, while when we search for “budget laptop under 1 lakh,” its difficulty is under 50, which is less competitive and more specific.
- When compared to normal short keywords, keyword phrases can easily be ranked for. They generally have less competition in search engines and are more specific to usars’ queries.
- As “laptop” has have very high keyword difficulty, it makes it very hard for new websites with less domain authority and backlinks to rank on these keywords. But “ budget laptop under 1 lakh” is still achievable and can be ranked.
Read More: What Is Keyword Search Volume? (&How to Check It)
Keyword Vs Keyword Phrases: Is There Really A Difference?
Well, now it’s time to clear up the confusion about whether or not “keyword” and “keyword phrases” are the same terms or synonyms when it comes to digital marketing and SEO. SEO professionals often use keywords as the same term with a similar meaning and usage. But some differences need to be taken into account.
- Keywords a simple and short one or two-word terms which is not very specific but tell you the main subject of something. For example, “digital marketing” is a keyword that takes everything inside the digital marketing i,e. SEO, off page optimization, keyword strategy, and more.
- Now, “PW Skills digital marketing course” is a bit specific and can be termed as a keyword phrase. Check below.
| Keyword | Keyword Phrase |
| A Keyword is a single search term or query. | A keyword phrase is a two or more keywords formed using a search query. |
| It is the main term of a niche | It is more specific to users’ searches. |
| This is broad and generic | This is more intent-driven |
| This has high search volume and high competition. | This has a generally small search volume and comparatively less competition. |
| It is harder to rank because of the less clear search intent | It is easier to rank as it directly addresses what the searcher wants. |
How to Search a Keyword Phrase On Google Search Console?
You can easily search for keyword phrases on Google Search Console and include them in your SEO strategy.
1. Go to Google Search Console Dashboard
You have to visit the Google Search Console dashboard, log in with your credentials. If not added, sign up with your Gmail account.
2. Check Search Result Tab
Go to the “Search Result Tab” on the homepage. You can find graphs presenting clicks, impressions, CTR, average ranking, and more.
3. Search For Queries
You now have to search for the “Queries” section just below the graph, where you will find a list of queries where your site is performing well or getting impressions from.
You can check and add these keyword phrases in your SEO Strategies to rank higher and get more traffic. You can also find the pages, devices, and countries for which you are getting these search queries.
Optimize Keyword Phrases In Your Content
Check these easy tips to optimize your content with keyword phrases on the webpage.
- Start by adding your Keyword phrase in your title tag, which appears in search results.
- You have to include your keyword phrases in heading tags like H1, H2, H3, and more.
- Add keyword phrase in your URL slug i,e. The last part of the URL.
- You have to write an informative meta description that also includes your keyword phrase.
- You have to include your keyword phrases naturally throughout your content. Avoid overstuffing content with keyword phrases.
- You can use various online SEO tools to optimize your keyword phrase distribution throughout the content.
Why Are Keyword Phrases Better?
Keyword phrases are better due to the following reasons.
- They are more specific and narrow down search intent, making sure your content meets user expectations to the fullest.
- They are easier to rank because, being long tailed, they face less competition and can get you good conversions despite having less search volume.
- These phrases attract users who are ahead in the decision-making process, hence much better chances of conversion.
Read More: Long Tail Keywords: What They Are & How to Use Them
Examples of Keyword Phrases In SEO
Check a few real-life examples of the keyword phrases used in SEO to understand the difference between keywords and keyword phrases.
1. Best budget laptops for students 2025
- Keyword: laptops
- Keyword Phrase: best budget laptops for students 2025
These long tailed phrases are more specific and can drive relevant traffic and conversions on your site. Cover highly informative quality content on this keyword to gain traffic and ranking on search result pages.
2. How to learn Python for data analysis?
- Keyword: Python
- Keyword Phrase: how to learn Python for data analysis
You can target specific visitors who want to learn Python, especially for data analysis.
3. Digital marketing agency for small businesses in New York
- Keyword: digital marketing
- Keyword Phrase: digital marketing agency for small businesses in New York
With keyword phrases here, you can target digital marketing agencies that specialize in providing services for small businesses located in New York. You might be getting it as phrases are giving you additional information about the keyword, like location, target group, topic, and more instead of broader scope it narrows down the audience for you.
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Keyword Phrases FAQs
Q1. Is it necessary to use all types of social media content?
Ans: No. You can just start by posting 2 to 3 types of social media content and check if they give you results. There is no need to go for all types of content, understand your goal and choose the right type of content.
Q2. How to know which content is best for my brand?
Ans: To know the best type of social media content, you will first have to understand your goal.
If your goal is to get high engagement, then short-form videos and memes would be a good pick. If your goal is lead generation, then you must focus on eBooks, webinars, etc.
Q3. Can I post/repost the same content across different platforms?
Ans: You can post the same content over your different social media handles but make sure to change and adjust the dimensions and size of images and videos according to the platform's requirements.
Q4. How to encourage User Generated Content?
Ans: If you want your followers to create content for you, then you need to motivate them. Organize online competitions, quizzes and share other people's posts on your account to encourage users to mention you in their content.
