The importance of digital marketing is a far broader topic but we are going to highlight the major part here. Digital Marketing is a way to connect with your customers online. It provides you with a huge scope to reach a wider range of audience as compared to the traditional methods of marketing. This is because more than 5.5 billion people are using the internet today. Digital Marketing allows you to connect and interact with them without the need to establish physical stores everywhere.
Here, we will discuss the importance of digital marketing with the help of five key areas of digital marketing, and understand how each one is important to expand online businesses.
What Is the Importance of Digital Marketing?
Digital Marketing is no longer optional, it has become a necessity to grow your business. We have to accept the fact that, irrespective of the traditional methods of marketing still prevailing, digital marketing provides you with huge expansion opportunities. Digital Marketing is even cheaper than old-fashioned ads like TV or newspapers. It helps you to build trust and authority. You can send your customers personalized messages and emails, which helps to connect and interact with them.
For example, recently, Zomato has been in talks about the customized app notifications it sends. It is their way to engage customers with personalized food recommendations to attract them.
Is Digital Marketing Still Relevant In the AI Age?
Yes, the importance of digital marketing still prevails in the age of Artificial Intelligence, as they are a source of direct official connection with customers. You can still use SEO optimization and digital marketing techniques like email marketing, targeting discount offers, and more to build a relationship with students.
All major popular roles like Brand manager, Digital marketing strategist, Market Research Analyst, SEO Professionals, Sales & Business development executive, and more are still prevalent and going to get more in demand with the increasing need for online visibility. All you need is to evolve your techniques, as old traditional methods of website optimization might no longer be effective.
You have to evolve with modern practices to gain more targeted users on your site, getting more engagement, conversions, and even interactions. In SEO following practices are more important to keep up with the changing needs and requirements.
- Placing keywords no longer guarantees SERP ranking; your content must display quality and value for the search query.
- Focus on the intent of your blog and make sure it delivers value to readers who land here using a search query.
- Many smart AI SEO tools are available to automate repetitive and time-consuming tasks in SEO. Use them to build your productivity.
- Give more time to in-depth research to offer content with unique values for users on the internet.
5 Key Areas Of Digital Marketing & Their Importance
Digital Marketing includes content marketing, social media marketing, email marketing, paid advertising, and search engine optimization (SEO). Let’s understand how these play a vital role in the expansion of businesses online.
1. Content Marketing
Content Marketing is a way to attract and engage with your audience by sharing insightful, valuable, and relevant content. It is better than traditional marketing because traditional marketing methods solely focus on selling products or services, but content marketing helps to build trust by providing high-quality informational content to customers, which can result in building more secure relationships with customers and hence conversions.
Content Marketing helps to build trust, engage, and attract an audience. Also, it is less expensive than many traditional marketing practices.
Importance in Digital Marketing
You must focus on content marketing as it is an important aspect of digital marketing because:
- It costs approximately 62% less than the traditional marketing methods.
- It is noticed that companies with blog pages generate 67% more leads per month.
- 70% of the customers prefer to learn about a company through articles rather than advertisements.
2. Social Media Marketing
Nowadays, almost everyone using the internet is using social media, which makes social media marketing even more important. It is one of the best ways to reach a wider range of audience.
People use social media to get relief from their drained lives, and in the midst of it, if your brand pops up with engaging content, relatable posts, or exciting offers, there’s a high chance that it will grab the user’s attention. Let’s understand social media marketing better with the help of an example of Starbucks.
Starbucks continuously posts interactive quizzes and polls on Instagram and Twitter to keep its audience and customers engaged. One of the recent and most successful campaigns by Starbucks was the #RedCupContest, in which users were asked to post a picture with their holiday cups, along with the hashtag #RedCupContest. This helped Starbucks create huge engagement and user-generated content.
Importance in Digital Marketing
Let’s have a look at some of the real data to understand why social media marketing is actually important.
- We all know that the attention span of people is just decreasing day by day. Therefore, it is noticed that almost 78% of people prefer to learn about new products and services through short video content on social media.
- Approximately 4.5-5 billion people use social media today, and surprisingly, it was found that around 54% of people use social media to research new products, which makes it essential for brands to build a strong online presence.
3. Email Marketing
Email Marketing highlights the imporance of digital marketing as it is a form of interactions by sending emails directly to people’s inboxes to drive sales. It is a direct way to connect with people. You can provide your customers with valuable information and exciting offers to build their interest in your brand.
If we compare with social media marketing, email marketing gets you direct engagement because on social media, your one post can get lost among so many, but emails are sent straight to the inbox of the person, which has more chances of getting noticed.
Importance in Digital Marketing
Email marketing is a proven sales-driven strategy. Here’s how:
- Around 41% of marketing professionals, email marketing is one of the most effective ways for driving sales.
- In the previous year (2024), automated emails drove 37% of the total sales from email.
4. Paid Advertising
Paid advertising includes strategies like PPC (pay per click) and display ads. If you want to grow your online business quickly, then you can go for the paid advertising methods. The main reason people use paid advertising methods is only because they give quick results and help you drive traffic in no time.
Paid advertising makes your content rank on top of the search results page, which improves the visibility of the content. When you search for something on Google, you might’ve noticed that sometimes the top two to three results have ‘sponsored’ written on top of the title tag, that’s paid advertising.
Importance in Digital Marketing
Let’s find out how paid campaigns impact the overall digital marketing strategies.
- In 2024, it was found that 68% of people click on paid ads when they’re ready to buy.
- There’s a good Return on Investment (ROI), for every $1 spent on Google Ads, businesses get $2 as revenue.
5. Search Engine Optimization (SEO)
The whole major part of importance of digital marketing lies in Search Engine Optimization, which is a technique to drive organic traffic to the website. It is a slightly slower process as compared to paid advertising. But it builds trust and authority. People are most likely to click on the non-sponsored search results.
SEO includes optimizing your own website to improve its visibility, targeting relevant keywords with high search volume to rank on SERPs.
Importance in Digital Marketing
SEO is one of the most important parts of digital marketing to drive organic traffic to the website.
- Around 53% of the total website traffic comes from organic search.
- 75% of users mostly do not scroll after the first page of search results. Therefore, it is important that you create high-quality, SEO-friendly content that ranks high.
- The top 5 organic search results on Google get approximately 67.7% of total clicks.
Importance of Digital Marketing for Students vs Businesses
Digital Marketing is essential for students as well as businesses. Students can learn digital marketing techniques and strategies for a high-paying job opportunity, whereas businesses require digital marketing to improve their online presence and take their business to a global level.
Digital Marketing helps businesses and brands grow, and at the same time, it gives students a chance to learn valuable skills like SEO, social media management, etc, which are highly valuable in today’s competitive market.
Importance of Digital Marketing for Students
Digital Marketing is one of the most in-demand skills, especially in today’s evolving and competitive job market. Every company is focusing on building its online presence and thus, it requires highly skilled staff for the same.
As a student, learning digital marketing can help you grab high-paying job opportunities and gain knowledge in the field that’s actually in demand right now. It also opens doors to various internships and freelance opportunities.
Importance of Digital Marketing in Business
Digital marketing is important for businesses to expand their businesses online, increase visibility, and customer engagement. It is a leading step towards the growth of a business. You can opt for strategies like social media marketing, content marketing, email marketing, and SEO to improve your sales and customer base.
It is beneficial for you to adopt the digital marketing practices as soon as possible. It will help you connect and interact with your customers without the need to establish physical stores everywhere. Let us know some major importance of digital marketing in modern day practices.
10 Importance Of Digital Marketing In 2025
The importance of digital marketing is far more clear, it is no longer an option, especially for businesses. Let’s have a look at the 10 key factors why digital marketing is considered important.
- Cost-effective: Digital Marketing practices are comparatively less expensive than traditional methods of marketing like TV, radio, print ads, etc.
- Wider reach: Digital Marketing gives you an opportunity to connect with millions and billions of people through social media marketing and building your online presence.
- Drive sales: If you follow strategies like SEO, there’s a high chance of increasing traffic and thus sales through your website.
- Improved visibility: Marketing always helps in improving your brand’s visibility by making it reach a wider audience.
- Better engagement: Social media marketing and content marketing are great ways to communicate with your audience. It gives you an option for two-way communication, which increases engagement.
- Targeted marketing: You can target a specific audience on the basis of their search behaviours, interests, age, gender, etc.
- 24/7 marketing: Your content, ads, messages, and posts, everything is visible throughout the day, which makes digital marketing a 24/7 marketing procedure.
- Brand awareness: It also helps in increasing brand awareness as it improves credibility and trust through strategies like content marketing and organic rankings.
- High ROI: Email marketing has one of the highest ROIs out of all the methods.
- Compete with large brands: When your business is established online, you can compete with other larger brands offering similar products and services as you are. Your business will not just be limited to a small city or state.
Importance of digital marketing FAQs
Q1. What is the main importance of digital marketing?
Ans: Digital Marketing helps in expanding your business online, it helps you to reach a wider audience, improve visibility, and drive traffic, which eventually results in increasing the sales of the company.
Q2. Which is better: digital marketing or traditional marketing?
Ans: Both digital and traditional marketing have their own ways of reaching the audience. But as of now, looking at how the world is digitalising, digital marketing practices are a better pick if you want to take your business to an international level. It is because digital marketing is cost-effective, it provides you with detailed targeting options, and obviously, high engagement and interactive options with customers.
Q3. What is the importance of digital marketing in India?
Ans: The Indian digita̧l economy is growing day by day, which is making digital marketing an important aspect for businesses. If you want to stay ahead of your competitors and remain in the job market, then you must start using digital techniques for marketing your products and services.
Q4. Is digital marketing important for small businesses too?
Ans: I believe that digital marketing is even more important and effective for small businesses because it is affordable, gives you huge expansion opportunities. Also, through digital marketing campaigns, you will be able to reach a wider audience and there won’t be an immediate requirement to establish more physical stores.
