This year Google unleashed a series of Seo updates to filter quality contents and make SERPs more effective. Recently, there was a major buzz in digital marketing due to a sudden fall in rankings of certain publishers. The Google Core update noticed the rising concerns and addressed the ranking bug issues. However, the complete effect will take around a month to be fully visible.
The recent Google SEO updates introduced a ranking bug that severely impacted Google search results. However, the latest update might be able to fix it.
What are Google SEO Updates (August Edition)?
Google SEO updates or Core updates aimed at making significant changes in the search algorithms that affect page ranking on search engine result pages (SERPs). These updates improve the quality and relevance of search results.
The August Google Core Update aims to promote high quality content that genuinely benefits users while demoting spammy or content created solely to rank well in search results.
It gave more emphasis on the need for content that aligns closely with user intents and addresses user queries better. See what Google has to say about the recent core updates.
“ As always, we aim to connect people with a range of high quality sites, including small or independent sites that are creating useful, original content, when relevant to users’s searches.” Google on Core Updates
Overall, Google is trying to remind all of us that it is high time to focus on quality and valuable content. If your site is negatively impacted by the Google Core updates, then you must audit your pages carefully and focus on improving the quality of your content and user experience.
August 2024 Core Update: Google SEO Updates and New Strategies
In this fast paced digital marketing world, Google SEO updates play a major role. The impact of Google Core updates is visible on every webpage and can impact the performance and ranking of a website. With these frequent updates, you might need to work on your seo strategies to tackle the changes and make a comeback.
- Monitor performance: You need to closely monitor your page performances and SERP rankings. With the latest core update, you might see some frequent fluctuations in your site console. However, if your site was previously affected you must focus more on valuable content rather than on numbers.
- Change outdated tactics: There are many SEO experts who are still following the old methods of Search Engine optimisation i,e keyword stuffing, backlinks, and more. Content quality is more important than ever. It’s not about finding high volume keywords anymore, you need to tune your SEO strategies with the Google core updates to achieve better rankings on search engines.
- Recovery Possible: If your website has been affected severely by the recent SEO updates of Google, then you might see some recoveries now. The latest updates of Google focus on filling up the gaps and making more improvements over analysing the pages.
- Think Long term: Align your SEO strategies with Google updates and focus more on delivering quality content. Now more than ever you need to constantly deliver user focused content to perform well on Google search pages.
August 2024 Core Update: Quality Content and User Experience
Google has recently launched its August 2024 core update with a main focus on improving the user experience through prioritising quality content. In simple words, Google is trying to rank pages with genuine information and value rather than just optimised for ranking on SERPs. Let us check some major benefits of the recent seo updates of Google.
1. Prioritise Quality Content
Google is making frequent changes in its algorithm to showcase valuable content first rather than content created solely to rank well in search results.
2. Resolving Ranking issues
As with a series of core updates, some websites saw an adverse effect on their ranking. Now, creators must focus on creating quality content to perform well on search pages as per the new criteria.
3. Activating E-E-A-T
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. These factors are extremely important in determining the ranking of a website’s pages.
4. Focusing on user experience
Millions of people land on search engines to get optimised results for their queries. Google must filter out the best informative content available to help create a good user experience. Overall factors like page load speed, website responsiveness, interlinking, site navigation, and more affect search rankings.
How to Deal with the Impact of the August 2024 Core Update?
Google has made some significant changes in its algorithm that created a variety of SEO updates and needs to change the old SEO strategies to fit in with the new updates. Check some of the quick actions you might take in response to the recent updates.
- Check for any sudden traffic drops through the Google search console. You can analyse various criteria, comparing any significant changes in page traffic.
- Some of your content might be removed to make justification with the latest guidelines. Google removed “Haven’t violated our spam policies” and replaced “Assessing your content” with “Assessing a large drop in position.”
- Some website owners also complained that they noticed a large number of changes and a significant ranking drop after the core update. This might be due to Google’s new quality guidelines.
- Short-term fixes might not create a significant impact on your traffic and ranking. You need to optimise your content quality and prioritise user-centric approach.
- Deleting content might signal an alarm that the page was primarily made for ranking purposes and lacks genuine value.
What’s the Impact of the August 2024 Core Update on SEO?
Google has made many reforms through its core updates. The August 2024 core update triggered several SEO updates, which we need to enact in our SEO strategies for continuous growth.
The updated guidance is a more advanced version compared to any other previous updates of Google. The new core update tuned its algorithms to prioritise user centric content. SEO strategists need to align themselves with the new SEO updates in order to increase traffic and ranking on search pages.
Search Engine Optimisation (SEO) is not only playing with keywords, and meeting high content demands. If you are a website owner, this is a high time to focus on your content quality. Ensure that your content delivers information and is valuable for a targeted group of people. The importance of smart SEO practice is now more than ever.
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SEO Updates FAQs
Q1. What are the latest SEO updates in 2024?
Ans: Google’s latest core updates focused on tuning their algorithms to remove spammy content and prioritise informational and valuable content. The new spam policies to improve Google search results have created a buzz in the digital marketing field.
Q2. What is the future of SEO?
Ans: SEO is a dynamic field with a lot of frequent updates. The future of SEO seems to be promising but we continuously need to adapt and enhance our strategies as the technology advances.
Q3. Is SEO a good career?
Ans: SEO can be a great career if you keep yourself updated and informed with the latest Google updates and changes. You must have a deep understanding of the functioning of SERPs and implement good SEO practices.
Q4. What is the impact of the Google Core update on SEO?
Ans: Google is now prioritising quality and valuable content instead of spammy content made only for high ranking. The series of updates triggered a long list of SEO updates, which every Seo strategist needs to plan and prepare for what’s coming next.
