Google Ads Case Study, ₹10,000 Budget Turned Into ₹1.2 Lakh Revenue

Google Ads Case Study: Many businesses struggle to grow when their sales methods are outdated and lack a strong digital presence. Without a proper marketing plan, even good products can go unnoticed. Google Ads offers a practical solution by helping companies reach the right customers at the right time.

This case study explains how one business used a budget of just ₹10,000 and earned ₹1.2 lakh in return by running targeted Google Ads campaigns. With smart planning, audience research, and a well-designed landing page, the campaign delivered strong results.

The example is based on Kilang Besi Choong Len, a steel fabrication company that decided to explore digital marketing to grow beyond traditional methods. By using Google Ads effectively, they were able to find new customers and turn leads into long-term clients. Read on to understand the complete strategy and how you can apply similar steps to grow your business.

Table of Contents

What Are Google Ads?

Google Ads is Google’s online advertising platform that allows businesses to show ads across Search, YouTube, and millions of websites in the Display Network. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.

With Google Ads, you can:

Target specific keywords people search for
Choose your audience based on location, interests, or demographics
Control your daily budget and ad spend
Track real-time performance with detailed analytics

There are various types of ads: Search ads, Display ads, Video ads, Shopping ads, and App ads. Each type of ad is designed to support different business goals like lead generation, brand awareness, or sales.

Google Ads is especially powerful for small and medium businesses because it offers flexibility, scalability, and measurable ROI. With the right approach, even a small budget can bring significant returns, as we’ll see in this case study.

How a ₹10,000 Google Ads Budget Turned Into ₹1.2 Lakh Revenue: A Case Study

Kilang Besi Choong Len Sdn Bhd, originally established as Choong Lean Iron Works in 1975, had built a strong presence in the steel fabrication industry in Malaysia.

Problem: Challenges Faced by the Company in 2021

Relied on a traditional business model with minimal digital innovation
Had limited capacity to manufacture a wide variety of steel products
Unclear about which products to prioritize for growth
Depended mostly on word-of-mouth and offline marketing

To overcome this, the team turned to digital marketing to explore:

New sales channels
Whether B2B marketing through Google Ads could bring measurable results

Solution: Google Ads Strategy to Reach B2B Clients

The digital marketing team at LOCUS-T analyzed the situation and recommended Google Ads as the most effective solution. Here’s why:

Targeting the Right Audience: Kilang Besi Choong Len’s ideal customers were businesses in need of steel fabrication services. While these businesses were searching online for such services, they weren’t aware of Kilang Besi Choong Len’s brand. Google Ads would help them get in front of the right people at the right time.

Approach: To Maximize ROI with a Strategic Google Ads Campaign

1. Keyword Research: Using Google Keyword Planner, LOCUS-T identified popular search terms related to steel fabrication in Malaysia. Some of the most searched terms included:

“Steel fabrication Malaysia”
“Structural steel fabricators”

This allowed them to target a relevant audience actively searching for their products.

2. Landing Page Creation: Since the company didn’t have an existing website, LOCUS-T created a dedicated landing page designed to:

Showcase the business’s 40 years of experience in steel fabrication.
Highlight the types of steel products they manufacture.
Provide client testimonials to build trust and credibility.
Make it easy for visitors to reach out via WhatsApp or phone calls for inquiries.

3. Targeting High-Intent Prospects: The team focused on targeting high-intent B2B prospects who were actively searching for steel fabrication services in Malaysia. They used Google Ads’ targeting tools to reach businesses that needed their products.

Results: ₹10,000 Investment Turned into ₹1.2 Lakh Revenue in 5 Months

In just two months of running the Google Ads campaign, the results were impressive:

40 Qualified Leads: The landing page generated 40 high-quality leads, showing that the targeted ads were effective in attracting businesses interested in their services.
10% Conversion Rate: Out of those 40 leads, 10% converted into paying clients, meaning 4 new customers for the business.
RM 300,000 Revenue: By the end of 2021, the company earned RM 300,000 in revenue (around ₹1.2 Lakh) from the Google Ads campaign.
3,000% Return on Investment (ROI): This resulted in an extraordinary 3,000% ROI, meaning for every ₹10,000 spent on Google Ads, the business earned ₹1,20,000 in revenue.
Long-Term Client: One of the leads, a signboard solutions provider, became a long-term recurring client, regularly ordering steel structures for their petrol station designs.

Key Strategies to Maximize Revenue From Google Ads

Google Ads is an effective solution for driving traffic, increasing conversions, and growing revenue. To get the most out of your campaigns and improve returns, applying the right strategies is essential. The following are the key approaches to follow:

1. Smart Bidding Strategies

Utilize Target ROAS (Return on Ad Spend) and Target CPA (Cost Per Acquisition) automated bidding strategies to optimize bids based on conversion data, ensuring maximum profitability. Target ROAS focuses on maximizing revenue, while Target CPA minimizes acquisition costs.

2. Keyword Optimization

Use broad match keywords to increase reach and target high-intent users. Combine this with negative keywords to filter irrelevant traffic and focus ad spend on users more likely to convert.

3. Ad Copy and Creative Optimization

Create compelling ad copy with clear CTAs to improve CTR. Use Responsive Search Ads for dynamic adjustments of headlines and descriptions, increasing engagement and relevance.

4. Landing Page Optimization

Optimize landing pages for faster load times, mobile-friendliness, clear messaging, and strong CTAs. This boosts conversion rates and ensures a seamless user experience post-click.

5. Audience Targeting and Segmentation

Refine targeting using audience segments based on demographics, interests, and behaviors. Remarketing helps re-engage previous visitors, while Lookalike Audiences attract new users similar to your best customers.

6. Performance Tracking and Adjustments

Regularly monitor key metrics like CTR, conversion rates, and ROAS. Use insights from Google Analytics to refine campaigns and improve performance over time.

7. Performance Max Campaigns

Leverage Performance Max campaigns to access all Google platforms in a single campaign, optimizing bidding, targeting, and creatives automatically across Search, YouTube, and more.

8. Cart Data and Profit Optimization

Track specific product sales and profit optimization through Google AI to prioritize high-profit placements and improve overall ad spend efficiency.

9. Seasonal and Promotional Campaigns

For new product launches or seasonal sales, use Target ROAS bidding to ensure profitable campaigns. Highlight promotions in ad creatives and search ads to attract deal-seeking customers.

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