Digital Marketing Blogs - Page 7 Of 67

Image Sitemap: What It Is, Why It Matters & How to Create One for Better Image SEO

What Is an Image Sitemap? An image sitemap is a specialized sitemap file that provides search engines with detailed information about images on a website. Unlike regular sitemaps, it focuses specifically on images, helping Google understand image URLs, captions, titles, and licensing details. An image sitemap is especially useful for websites with: Large image libraries …

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What Is an HTML Sitemap?

Digital Marketing / By Varun Saharawat

An html sitemap is a human-readable web page that lists the important pages of a website in a structured format. Unlike XML sitemaps, which are created primarily for search engines, an HTML sitemap is designed mainly for users to navigate a site more easily. A good html sitemap acts as a roadmap for visitors, especially …

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What Are XML Sitemaps?

Digital Marketing / By Varun Saharawat

An XML sitemap is a file written in XML format that lists all important URLs on your website. It also provides additional metadata such as: Last modified date Update frequency Page priority Search engines like Google and Bing use this file to better understand your site’s structure. Unlike HTML sitemaps made for users, XML sitemaps …

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What Are In-Feed Ads? Meaning, Examples, and How to Create Them

Digital Marketing / By Varun Saharawat

In feed ads are a type of native advertising that appears directly within a user’s content feed. Instead of interrupting the experience, these ads blend in with organic posts, videos, or articles, making them feel less intrusive and more engaging. Unlike traditional banner or pop-up ads, in feed ads are designed to match the platform’s …

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What Are Lead Forms?

Digital Marketing / By Varun Saharawat

Lead forms are digital forms designed to collect user information in exchange for value—such as a free trial, ebook, consultation, or callback. They are a core component of digital marketing, especially in paid advertising, where the goal is to capture high-intent prospects quickly and friction-free. Unlike traditional website forms, modern lead forms often appear natively …

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Carousel Ads

Digital Marketing / By Varun Saharawat

Carousel ads are one of the most effective and engaging digital advertising formats available today. Instead of showing just one image or video, carousel ads allow advertisers to display multiple cards—each with its own image, headline, description, and call-to-action. This format is especially powerful for storytelling, product showcases, feature explanations, and step-by-step journeys. Platforms like …

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What Are Reels Ads?

Digital Marketing / By Varun Saharawat

Reels ads are full-screen, vertical video advertisements that appear between organic Reels on platforms like Instagram and Facebook. They look and feel like regular Reels but are labeled as sponsored content. Because Reels ads match the native scrolling experience, they feel less intrusive and more engaging than traditional feed ads. This native placement is the …

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What Are Story Ads? How Brands Turn 15 Seconds into High-Converting Campaigns

Digital Marketing / By Varun Saharawat

What Are Story Ads? Story ads are short, immersive, full-screen advertisements that appear between user-generated stories on social media platforms. These ads are designed to feel native, meaning they blend seamlessly into the storytelling format users already consume daily. Unlike traditional banner or feed ads, story ads take over the entire mobile screen for a …

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What Is a Push Notifications? Meaning, Examples, Benefits & Challenges Explained

Digital Marketing / By Varun Saharawat

What Is a Push Notifications? Push notifications are real-time messages sent by applications or websites directly to a user’s device—even when the app isn’t actively open. These messages appear on mobile phones, desktops, tablets, or smart devices and are designed to grab attention instantly. From breaking news alerts to order updates and reminders, push notifications …

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What Are App Ads?

Digital Marketing / By Varun Saharawat

App ads (also known as in-app ads) are advertisements displayed inside mobile applications rather than on websites. These ads appear while users are actively engaging with an app—playing a game, reading content, or using a utility app. App ads are delivered through mobile ad networks and are widely used for: App installs Brand awareness User …

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