Site navigation is like a road map of a city—it tells a person where he is and how to get to the place he wants. Fancy looks don’t count; if visitors can’t find their way home in a matter of seconds, they will leave the website faster than you can say “back button.” Good website …
What Is Website Navigation and How to Master It In 2025 Read More »
Search engines are no longer just about blue links on a results page. Large Language Models (LLMs) are enabling tools and applications such as ChatGPT, Google Gemini, and Bing Copilot that are evolving the way information is found on the internet. This is what LLM SEO is for. Traditional SEO, still in its essence, only …
LLM SEO: What Is It and How to Get Your Business Listed in AI Search Read More »
If your website caters to audiences in different countries or multiple languages, then you’ve probably faced the challenge of showing the right content to the right audience. This is where Hreflang Tags come in. They are little signposts to search engines saying things such as, “Hey, this page is for Spanish speakers in Mexico,” or …
Facebook Pixel is basically a code piece you attach to your website. Afterwards it works silently in the background gathering information on how visitors interact with your site.
Primary keyword, also known as focus keyword or main keyword, is the main phrase or term of a webpage for which the content is supposed to rank in the search engine result pages. Here, let us learn more about the best practices about primary keywords in 2025.
Secondary keywords are the supporting terms or phrases to the main keyword. Learn more about secondary keywords, why they are important and how they are different from primary keywords further in this blog.
A keyword strategy plan in SEO is a complete guide on how to rank on search result pages using search engine queries. Here, let us learn more about keyword strategy and how to create an effective strategy.
Keyword Prominence is a keyword placement technique throughout the webpage content. It is a practice that encourages using the main keyword in title tags, meta descriptions, image alt tags, headings, subheadings, and more. Here, learn more about keyword prominence in detail.
Keyword mapping is assigning the right keywords to the right pages of your website so they rank better on search engines. Learn more about keyword mapping, how to organise keywords, and improve your SEO strategy further in this blog.
Seed keywords are short tail keywords that form the foundation of a keyword strategy on a site. These keywords consist of high search volume and competition, and hence need to be properly optimised to get a ranking. Here, let us learn more about seed keywords with examples.
