ROAS is a way for businesses to measure how much money they earn for every rupee they spend on advertising. It helps companies understand if their ads are actually helping them sell products or if they are just wasting money. By tracking this, a shop owner can decide which ads to keep and which ones …
ROAS in Digital Marketing: Meaning, Formula, and How to Measure Ad Performance Read More »
Cost per lead is a way for companies to see how much money they spend to find one person who is truly interested in what they sell. Instead of just looking at everyone who sees an ad, this focuses only on the people who give their name or email because they want to learn more. …
Cost Per Lead (CPL): What It Is & How to Calculate It Read More »
Broken links are a common problem where a link on a website leads to a page that does not exist anymore. When you click on one of these links, you usually see an error message like “404 Not Found.” This happens because the page was moved, deleted, or the web address was typed incorrectly. Fixing …
Broken Links in SEO: Meaning, Impact, and How to Fix Them Read More »
Crawling and indexing are the two most important steps a search engine takes to show your website to the world. Imagine the internet is a giant library with billions of books. Before you can find a specific book, someone has to find it first and then put it on the right shelf so it does …
When you create a new website or write a fun story online, you want people from all over the world to find it and read it. But have you ever wondered how Google or Bing know your page is even there? It feels like magic, but it is actually science! This happens because of something …
When you write something online, like a story about your pet or a report on a school trip, you want people to find it easily. But have you ever wondered how a search engine like Google tracks billions and billions of pages online? This happens through a very special and important step called indexing in …
What is Indexing in SEO? Complete Guide to Best Practices Read More »
When you look at things on the internet and see an ad, the company that put it there usually has to pay a small fee every time someone clicks on it. This system is called CPC, which stands for Cost Per Click. It is one of the most common ways businesses spend money to show …
Cost Per Click (CPC): Formula, Alternatives, and Benefits Read More »
When companies show ads on the internet, they want to know exactly how much they are spending to get a result. This is where CPA in Digital Marketing comes into play. It stands for Cost Per Acquisition. It is a way to measure the price a business pays to get a new customer or to …
When you look at a website or use a phone to play games, you see many ads. Companies pay a lot of money to be there so you can see what they are selling. But they do not always pay for clicks. Sometimes, they just want people to see their name and remember it. This …
Scroll depth measures how far down a webpage your visitors actually travel before leaving. This metric shows whether people read your entire blog post or bounce after the first paragraph. By tracking scroll depth, you can see if your important content and call-to-action buttons sit in spots where users actually spend their time. Scroll Depth …
