Small business digital marketing refers to the strategic use of online channels like search engines, social media, and email to reach and engage potential customers. It allows smaller companies to compete with larger corporations by using data-driven tactics to target specific audiences. This approach focuses on building a visible online presence and driving growth through …
Why Digital Marketing is Important for Small Business Read More »
In today’s world, almost every company wants to show its products to people online. One famous place for this is the platform we now call X. Doing x advertising means a company pays money to show you a photo or a video of something they want to sell. However, lately, many people are talking about …
X Advertising: How Ads Work on X (Twitter) for Business Growth Read More »
Everyone loves a good story. Whether it is a movie you watch on a rainy day, a fun talk with a best friend, or a history lesson you read in your NCERT books, stories help us understand the world around us. In the old days, people told stories around a fire or wrote them in …
11 Ways to Use Social Media for Storytelling use social media Read More »
In the internet world, companies must know what people like. To do this, they use something called first party data. This is just an easy way of saying “information you get directly from your own friends and customers.” When a person visits a website and shares their name or favorite color, that is a piece …
First Party Data: Meaning, Benefits, and Importance for Businesses Read More »
In today’s world, almost everything is online. When you watch a video on a phone or see photos on social media, you see many ads. There is a creative person behind it all. Today, we will learn about what a digital marketer do and how they use computers to talk to people everywhere. A digital …
App monetization is the process where developers earn money from their mobile applications by using different methods. Instead of just charging a fee to download the app, you can use app monetization strategies like showing ads or selling digital items. This helps you keep your app free for users while still making a steady profit. …
App Monetization: Strategies, Models, and Best Practices to Earn Revenue Read More »
Ad networks are the digital middlemen that connect companies wanting to show ads with owners of websites or apps who have space to sell. Instead of a business talking to every website one by one, they use these networks to place their ads in many spots at once. This helps companies find customers easily while …
Ad Networks: Meaning, Types, and How They Work in Digital Advertising Read More »
Storytelling is the art of using words, images, or sounds to share events and experiences with an audience. Instead of just listing facts, you create a journey with a beginning, middle, and end to share a message. This helps people connect with your ideas on an emotional level while making the information much easier to …
Storytelling: Meaning, Importance, and How It Engages Your Audience Read More »
Cpi in digital marketing is a way for app owners to measure how much money they spend to get one new person to download and install their mobile app. Instead of paying for every person who just looks at an ad, businesses pay only when someone actually puts the app on their phone. This helps …
CPI in Digital Marketing: Meaning, Formula, and How It Works Read More »
Retention rate is a way for companies to measure how many customers use their product or service over a period of time. Instead of just looking at new people joining, it focuses on those who stay and do not leave. This helps businesses understand if their app or store is actually good enough to keep …
Retention Rate: Meaning, Formula, and Importance in Marketing Read More »
