Digital Marketing Blogs - Page 4 Of 41

What is Traditional Marketing? Types, Methods, Examples, Advantages & Disadvantages

Traditional Marketing: Before the internet changed everything, businesses used traditional marketing to reach people. Methods like TV commercials, newspaper ads, and radio jingles were common ways to advertise. These tools helped businesses create trust with customers and build brand recognition. Traditional marketing includes print ads (like flyers and magazines), broadcast (TV and radio), outdoor advertising …

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What is Performance Marketing? Types, Examples, How it Works & Benefits

Digital Marketing / By Khushboo

Performance marketing is a smart, results-driven approach where businesses only pay when they see a specific action, like a click, sign-up, or sale. Unlike traditional advertising, this model ensures that every rupee spent leads to measurable results. For businesses, especially those just starting or looking to grow, it offers a cost-effective way to market with …

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The 10 Best Digital Marketing Certificates in 2025, How to Choose Right One

Digital Marketing / By Khushboo

Digital Marketing Certificate: In 2025, having a digital marketing certificate can make a big difference for students, job seekers, and business owners. As the digital world keeps growing, skills like SEO, social media marketing, and AI in digital marketing are more valuable than ever. Top digital marketing courses help learners build real skills that match …

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9 Types of Marketing to Promote Your Business, Most Relevant Types in 2025

Digital Marketing / By Khushboo

Types of Marketing: Marketing is how businesses connect with their customers. For example, a small business owner who makes handmade candles tried different marketing strategies to grow her brand. She started with social media marketing, then used email marketing, and later tried influencer marketing by working with a local content creator. Each method gave different …

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What is Marketing Psychology, 7 Psychological Theories & Principles in Marketing

Digital Marketing / By Khushboo

Marketing Psychology: Marketing psychology is an important part of digital marketing that helps influence how consumers think and make decisions. By understanding consumer behaviour and emotions, marketers design campaigns that connect on a deeper level and encourage action. Techniques like using bright colours, emotional storytelling, urgency with limited-time offers, and social proof through customer reviews …

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12 Types of Content Marketing Every Business Needs in 2025, Why Is It Important

Digital Marketing / By Khushboo

Types of Content Marketing: Content marketing is not just a tool today; it is a key part of how businesses grow and connect with their audience. A few years ago, a small business with limited resources started using blog posts and simple how-to videos to reach people. Over time, this helped them gain trust and …

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What is Editorial Content, How to Create It, Why It Is Important, and Examples

Digital Marketing / By Khushboo

Editorial Content: Many educational platforms struggle to connect with their audience through traditional marketing methods. What truly makes a difference is editorial content. Editorial content includes informative articles, expert opinions, interviews, and thought leadership pieces that provide real value to readers. Instead of directly promoting a product or service, editorial content builds trust, educates the …

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What is Evergreen Content? Types, Examples, How to Create it

Digital Marketing / By Khushboo

Evergreen content is valuable content that stays relevant and useful over a long time. Unlike trendy or news-related topics, evergreen content answers common questions or solves ongoing problems, such as beginner guides, how-to articles, or helpful tips. This kind of content continues to attract visitors and build trust long after it is published. Evergreen content …

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