Digital Marketing Blogs - Page 3 Of 41

What is Marketing Automation? How It Works, Role in Business, Tips to Create Strategy

Marketing Automation: Marketing started with manual tasks like sending emails one by one, following up with leads, and keeping track of customers on spreadsheets. As businesses grew, these tasks became harder to manage and took too much time. Marketing automation was created to solve this problem by making it easier to connect with the right …

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What is Modern Marketing? How to Do it, Types, Examples

Digital Marketing / By Khushboo

Modern Marketing started changing when people began ignoring traditional ads and looking for more useful and personal content. Companies realized that old marketing methods like print ads and TV commercials were no longer enough. Customers now expect brands to understand their needs, speak their language, and meet them where they are online, on social media, …

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What is Inbound Marketing? Key Stages, Benefits & Challenges

Digital Marketing / By Khushboo

Inbound Marketing became popular when businesses saw that traditional ads were no longer working the same way. People started ignoring sales messages and began looking for helpful content on their own. This shift created a need for a new approach where brands attract customers by offering useful information instead of pushing products. Inbound Marketing focuses …

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10 Types of Marketing Platforms, How to Choose Right One

Digital Marketing / By Khushboo

Marketing platforms help businesses grow by bringing key marketing tools like email, social media, SEO, and data tracking into one system. They make it easier to manage campaigns, connect with the right audience, and improve results. These platforms are useful for both small businesses and large brands, saving time and boosting performance. Some marketing platforms …

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7 Ways to Gain Marketing Experience, Why it is Important

Digital Marketing / By Khushboo

Marketing experience is how a brand communicates, connects, and builds trust with its audience through different strategies and platforms. From digital ads and social media posts to website design and email campaigns, each interaction shapes how people feel about a brand. Each type plays a specific role in building awareness, generating leads, or increasing customer …

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What is Event Marketing? Types, Examples, Benefits & How to Build a Strategy

Digital Marketing / By Khushboo

Event Marketing started as a way for brands to connect directly with people by setting up booths or displays at local fairs and gatherings. This face-to-face interaction created a memorable experience that helped brands stand out. As competition grew and online ads became common, businesses saw the importance of event marketing to capture real attention. …

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What is Telemarketing? Types, Examples, and How it Works

Digital Marketing / By Khushboo

Telemarketing started as a way for businesses to reach people directly by phone, beyond traditional stores and advertising. In a growing company, phone calls became more than just a service channel. They turned into chances to connect with customers. Friendly voices on the line helped explain useful products, answer questions, and build trust. As the …

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What is Content Mapping? How to Do, Why It Matters, Examples & Key Benefits

Digital Marketing / By Khushboo

Content mapping helps brands connect better with their audience by organizing content based on what people need at different stages. It creates a clear path, guiding potential customers through their journey with the right information at the right time. This approach ensures that every blog, video, or social post serves a purpose and answers real …

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What are Tracking Codes in Google Analytics? Types, Why It Matters & Best Practices

Digital Marketing / By Khushboo

Tracking codes in Google Analytics plays a crucial role in understanding how users interact with your website. This small piece of code, whether from Universal Analytics or the newer GA4, collects important data about visitor actions, such as page views, clicks, and conversions. For digital marketers, this tracking code is the foundation of all strategies. …

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