4 Major Types Of Keywords In SEO
The four major types of keywords in SEO are informational, navigational, commercial, and transactional. Read this article to understand the role of keywords in SEO and why they are important.
Digital Marketing
What Are 8 Kinds Of Digital Marketing?
There are mainly 8 kinds of digital marketing techniques that can transform your business into an online powerhouse. Discover how strategies like SEO, content marketing, and social media marketing can attract traffic, boost engagement, and skyrocket your sales. Read this article and explore the world of digital marketing!
Top Affiliate Marketing Programs for Beginners and Pros in 2025
Affiliate marketing offers a lucrative opportunity for both beginners and seasoned pros to generate passive income by promoting products and services. In 2025, the affiliate marketing landscape continues to evolve, with new programs offering higher commissions, better tools, and easier access to a global audience. Whether you’re just starting or are already an experienced affiliate …
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Google August SEO Updates: Key Takeaways and Initial Insights
SEO is no longer playing just with keywords and meeting high content demands. Now quality surpasses quantity as recent Google updates prioritise quality and valuable content more than the content made only for achieving high rankings.
Top 30 Branding Companies in India
India is home to a thriving market for branding companies, where creativity, strategy, and innovation come together to help businesses build strong, memorable identities. These branding companies offer a wide range of services, from logo design and brand identity development to digital marketing, SEO, and web design. With the rise of digital platforms, the demand …
5 Freelance Writing Jobs That Pay $23+ An Hour In 2024
Freelance Writing Jobs offer flexible opportunities to earn $23+ an hour in 2024. Discover five rewarding writing gigs that allow you to express creativity and work remotely!
Rise of ChatGPT in Digital Marketing – PW Skills Provide Free Masterclass on 11th Jan, Register Now
The rise of ChatGPT in Digital Marketing has sparked a new era of innovation, transforming how businesses engage with customers and optimize their marketing strategies. With its ability to streamline content creation, enhance personalization, and automate customer interactions, ChatGPT is becoming an indispensable tool for marketers worldwide. If you are eager to harness the power …
STP Marketing: The Segmentation, Targeting, Positioning Model
The STP marketing model (Segmentation, Targeting, Positioning) is a strategic approach that helps businesses effectively target and communicate with their audience. It focuses on dividing a broad market into distinct segments based on shared characteristics, evaluating which of those segments are the most attractive and profitable, and positioning the product or service to meet the …
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The Scope of Digital Marketing
The COVID-19 pandemic has accelerated the shift toward online platforms, expanding the reach and scope of digital marketing. However, television advertising remains a prominent medium for many businesses.
What Is Positioning? Market, Product & Brand Guide
Positioning is the process of establishing a unique image and identity for a product, brand, or service in the minds of the target audience. It involves differentiating your offering from competitors by highlighting its distinctive features, benefits, and value. Effective positioning enables consumers to recognize your product as the best solution to their needs or …
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