Digital Marketing Blogs - Page 2 Of 61

14 Ads Types (Types of Advertising) – With Examples & Use Cases

14 Types of Advertising Advertising types have evolved drastically over the years, from traditional print ads to modern digital, mobile, and Meta advertising formats. Whether you’re exploring ads types aviation, ads types Meta, ads types AdMob, or general advertising types, this guide explains all 14 major categories used by brands today. What is advertising? Advertising …

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CPT (Cost Per Thousand) – The Complete Guide for 2025

Digital Marketing / By Varun Saharawat

CPT (Cost Per Thousand) CPT in digital marketing is one of the oldest and most widely used ad-pricing models for campaigns focused on brand reach and visibility. Unlike CPC or CPA — where you pay only when someone clicks or converts — CPT charges advertisers for every 1,000 times an ad is displayed, regardless of …

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7 High-Paying Freelance Writing Jobs That Pay $25+ an Hour in 2025

Digital Marketing / By Varun Saharawat

Discover the best freelance writing jobs in 2025 that pay $25+ an hour. Explore high-paying writing careers, work-from-home roles, and gigs for beginners.

AI Poisoning: A Complete Guide to Data & Model Poisoning Attacks (2025)

Digital Marketing / By Varun Saharawat

Learn what AI poisoning is, how data poisoning and model poisoning attacks work, Nightshade AI examples, LLM risks, AI image poisoning, and how to prevent AI dataset manipulation.

8 Ways Universities and Colleges Can Embrace AI in the Classroom

Digital Marketing / By Soumya Tiwari

AI in the Classroom helps colleges and universities use smart tools to improve the learning experience for their students. It supports the teachers with feedback, helps simplify difficult topics, and creates interactive digital learning spaces.

How To Optimise Content For AI Search And Discovery?

Digital Marketing / By Soumya Tiwari

AI SEO Optimisation has become very important for every online business and digital marketing executives, as search tools now read content in broader ways. Many platforms collect ideas from multiple places and develop short answers in a conversational manner. Because of this way of collecting information, there is a requirement for writing which is clear, …

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What is Schema Markup: Importance, Working, Types

Digital Marketing / By Varun Saharawat

Schema Markup search engine helps in the better understanding of a webpage by giving it clear and structured information. It improves the appearance of a site in the search results through rich snippets and increases visibility. The use of schema markup makes content easy for both Google and the users to read and trust.

Search Everywhere Optimization: What Is SEO, GEO, and AEO? (SEO GEO)

Digital Marketing / By Varun Saharawat

SEO GEO combines search engine optimization and geographic optimization to help websites improve their appearance in the search results across various platforms. It also works with AEO to provide clear answers for voice tools and smart assistants.

Netflix Marketing Strategy

Digital Marketing / By Soumya Tiwari

Netflix Marketing Strategy: Netflix has become one of the biggest names in the world of entertainment and OTT platforms. It has changed how people watch movies and shows at home. But what makes Netflix so powerful today? Have you ever wondered why this platform keeps growing even when so many competitors try to take its …

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Using AI Tools for Copywriting- Copywriting AI Tools

Digital Marketing / By Soumya Tiwari

Copywriting AI Tools can help writers by offering ideas, shaping drafts and supporting edits. They can also make everyday writing easier by giving clear suggestions to humans. Further, some Copywriting AI Tools can combine human thought with machine support to bring balance to the writing journey.