“Disclaimer: This is informative post, PW Skills will not be responsible in helping or getting internship/job in the mentioned company/org.” Are you a recent graduate or a fresher eager to kickstart your career in digital marketing? The Digital Marketing Internship at Indianexpress.com, one of India’s leading news platforms, offers an excellent opportunity to gain hands-on experience …
AI has dramatically transformed the landscape of marketing, providing businesses with powerful solutions to streamline their strategies, improve customer engagement, and deliver highly personalized experiences. With the use of machine learning, businesses can automate various marketing tasks, from content creation to data analysis, making their operations more efficient. AI marketing tools help in understanding customer …
The business world is primarily driven by two major models: B2B (Business-to-Business) and B2C (Business-to-Consumer). These models are designed to cater to different types of target audiences and operate with unique strategies. The difference between B2B and B2C is evident in various aspects such as the target market, sales processes, product offerings, and marketing approaches. …
E Commerce, or electronic commerce, refers to the buying and selling of goods and services through the internet, transforming global trade by enabling businesses and consumers to transact online. It includes various types such as Business to Consumer (B2C), Business to Business (B2B), Consumer to Consumer (C2C), and Consumer to Business (C2B), each catering to …
Building a website on Shopify in 2025 has never been easier, thanks to its user-friendly interface and powerful e-commerce tools. Whether you’re starting a new online business or transitioning to an e-commerce platform, Shopify provides everything you need to create a professional, functional, and attractive website. In this guide, we will walk you through 9 …
How to Build A Website On Shopify 9 Steps (2025) Read More »
Content creation is the process of generating valuable and engaging material for digital platforms, aimed at connecting with a target audience. Whether it’s written, visual, audio, or interactive, content creation is essential for building brand awareness, growing an online presence, and engaging with followers. In the context of social media, content creation helps businesses and …
D2C (Direct-to-Consumer) marketing refers to the business model where companies sell and promote their products or services directly to consumers, bypassing traditional intermediaries such as wholesalers or retailers. This model primarily operates through online platforms like a brand’s website or social media channels, allowing businesses to directly engage with their audience. Some D2C Marketing brands also …
D2C Marketing: What Is Direct-to-Consumer Marketing Read More »
Content optimisation is the process of refining and improving digital content to make it more appealing, relevant, and easily discoverable by both users and search engines. It involves a series of strategies aimed at enhancing the quality and performance of content, such as optimizing keywords, improving readability, and ensuring the content aligns with user intent. …
How to Do SEO is a fundamental question for anyone looking to improve their website’s visibility and attract organic traffic from search engines. SEO, or Search Engine Optimization, is a set of strategies and techniques aimed at enhancing your website’s ranking on search engine results pages (SERPs). By optimizing key elements like content, meta tags, …
On Page SEO refers to optimizing elements within your website to improve its ranking in search engines and enhance user experience. Key aspects include keyword optimization, where you research and use relevant keywords in title tags, meta descriptions, headers, and content. Additionally, optimize images with descriptive alt text and reduce file sizes. Internal linking helps …
