Digital Marketing Blogs - Page 14 Of 74

What Are Story Ads? How Brands Turn 15 Seconds into High-Converting Campaigns

What Are Story Ads? Story ads are short, immersive, full-screen advertisements that appear between user-generated stories on social media platforms. These ads are designed to feel native, meaning they blend seamlessly into the storytelling format users already consume daily. Unlike traditional banner or feed ads, story ads take over the entire mobile screen for a …

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What Is a Push Notifications? Meaning, Examples, Benefits & Challenges Explained

Digital Marketing / By Varun Saharawat

What Is a Push Notifications? Push notifications are real-time messages sent by applications or websites directly to a user’s device—even when the app isn’t actively open. These messages appear on mobile phones, desktops, tablets, or smart devices and are designed to grab attention instantly. From breaking news alerts to order updates and reminders, push notifications …

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What Are App Ads?

Digital Marketing / By Varun Saharawat

App ads (also known as in-app ads) are advertisements displayed inside mobile applications rather than on websites. These ads appear while users are actively engaging with an app—playing a game, reading content, or using a utility app. App ads are delivered through mobile ad networks and are widely used for: App installs Brand awareness User …

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What Is Black Hat SEO? A Definition

Digital Marketing / By Varun Saharawat

Black Hat SEO is the use of manipulative, deceptive, or guideline-violating techniques to improve search engine rankings quickly. The black hat SEO meaning centres on exploiting loopholes in search algorithms rather than providing real value to users. These tactics directly violate Google’s Webmaster Guidelines and are considered high-risk strategies. What Is Black Hat SEO, Anyway? …

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What Are AI Overviews?

Digital Marketing / By Varun Saharawat

AI Overviews are AI-generated summaries shown directly in search results that synthesize information from multiple authoritative sources. Instead of listing only blue links, AI Overviews in search provide concise answers, steps, comparisons, or explanations—often before traditional organic results. In practice, AI Overviews Google uses advanced language models to interpret intent, gather relevant content, and present …

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Shopping Ads: Know How to Run Them and Common Ads Disapprovals

Digital Marketing / By anshika agarwal

Starting an online store means you need customers. Getting noticed on Google can feel like a competition. However, there is one tool that gives product sellers a massive advantage, i.e., Shopping Ads. These advertisements are the single most important way to sell physical products online today. Shopping Ads display your products right on the Google …

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Traditional SEO vs AI SEO: Key Differences and How to Future-Proof Your Content

Digital Marketing / By Varun Saharawat

Search is evolving fast. For years, Traditional SEO has been the backbone of digital visibility. But with AI-powered search engines, answer engines, and generative AI tools becoming mainstream, a new approach—AI SEO—is reshaping how content is discovered, ranked, and consumed. Understanding the difference between Traditional SEO and AI SEO is no longer optional. It’s essential …

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Schemas and Types

Digital Marketing / By Varun Saharawat

Schema types act as a blueprint for data. They define what data exists, how it’s structured, and how systems interact with it. Whether you’re working with APIs, search engines, analytics platforms, or programming languages, understanding schema types helps you design cleaner, more reliable systems. This guide follows a clean, Google-safe structure while also connecting schema …

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What Is Google My Business?

Digital Marketing / By Varun Saharawat

Google My Business, now officially called Google Business Profile, is a free business listing tool provided by Google. It allows businesses to control how their brand appears across Google Search and Google Maps. When someone searches for your business name, services, or location-based keywords, your Google Business Profile is what shows up in the local …

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What Are Paid Ads? (Definition)

Digital Marketing / By Varun Saharawat

Paid ads are paid online advertisements that companies run on digital platforms to immediately reach specific audiences. Instead of waiting for organic traffic, brands use paid ads to appear at the top of search results, inside social media feeds, or across websites. Paid Ads = Fast Visibility + Targeted Reach + Measurable ROI They are …

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