Digital Marketing Blogs - Page 13 Of 74

Content Writing Internship at NDTV in Delhi, Editing & Managing Content – Apply Now

Why the NDTV Content Writing Internship Is a Big Opportunity If you’re searching for a content writing internship, especially one that lets you work with real editors, newsroom workflows, and digital content, NDTV offers one of the most credible opportunities in 2025. This internship exposes you to: Live newsrooms Daily editorial cycles SEO-driven content creation …

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What Is a Visual Sitemap and Why Should You Have One? (With Examples & Free Tools)

Digital Marketing / By Varun Saharawat

What Is a Visual Sitemap? A visual sitemap is a graphical representation of a website’s pages and hierarchy. Unlike XML or HTML sitemaps built mainly for search engines, visual sitemaps are created for humans—designers, developers, SEO specialists, and stakeholders. A visual sitemap shows: Page hierarchy and relationships Navigation flow Parent–child page structure Planned or existing …

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What Is a News Sitemap?

Digital Marketing / By Varun Saharawat

A news sitemap is a specialized XML file designed for news publishers to help search engines like Google quickly discover and index news articles. Unlike standard XML sitemaps, a news sitemap focuses only on recent content, typically published within the last 48 hours. The primary goal of a news sitemap is speed. It signals search …

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Image Sitemap: What It Is, Why It Matters & How to Create One for Better Image SEO

Digital Marketing / By Varun Saharawat

What Is an Image Sitemap? An image sitemap is a specialized sitemap file that provides search engines with detailed information about images on a website. Unlike regular sitemaps, it focuses specifically on images, helping Google understand image URLs, captions, titles, and licensing details. An image sitemap is especially useful for websites with: Large image libraries …

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What Is an HTML Sitemap?

Digital Marketing / By Varun Saharawat

An html sitemap is a human-readable web page that lists the important pages of a website in a structured format. Unlike XML sitemaps, which are created primarily for search engines, an HTML sitemap is designed mainly for users to navigate a site more easily. A good html sitemap acts as a roadmap for visitors, especially …

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What Are XML Sitemaps?

Digital Marketing / By Varun Saharawat

An XML sitemap is a file written in XML format that lists all important URLs on your website. It also provides additional metadata such as: Last modified date Update frequency Page priority Search engines like Google and Bing use this file to better understand your site’s structure. Unlike HTML sitemaps made for users, XML sitemaps …

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What Are In-Feed Ads? Meaning, Examples, and How to Create Them

Digital Marketing / By Varun Saharawat

In feed ads are a type of native advertising that appears directly within a user’s content feed. Instead of interrupting the experience, these ads blend in with organic posts, videos, or articles, making them feel less intrusive and more engaging. Unlike traditional banner or pop-up ads, in feed ads are designed to match the platform’s …

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What Are Lead Forms?

Digital Marketing / By Varun Saharawat

Lead forms are digital forms designed to collect user information in exchange for value—such as a free trial, ebook, consultation, or callback. They are a core component of digital marketing, especially in paid advertising, where the goal is to capture high-intent prospects quickly and friction-free. Unlike traditional website forms, modern lead forms often appear natively …

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Carousel Ads

Digital Marketing / By Varun Saharawat

Carousel ads are one of the most effective and engaging digital advertising formats available today. Instead of showing just one image or video, carousel ads allow advertisers to display multiple cards—each with its own image, headline, description, and call-to-action. This format is especially powerful for storytelling, product showcases, feature explanations, and step-by-step journeys. Platforms like …

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What Are Reels Ads?

Digital Marketing / By Varun Saharawat

Reels ads are full-screen, vertical video advertisements that appear between organic Reels on platforms like Instagram and Facebook. They look and feel like regular Reels but are labeled as sponsored content. Because Reels ads match the native scrolling experience, they feel less intrusive and more engaging than traditional feed ads. This native placement is the …

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