What Is Facebook Pixel? How It Works and Why You Need It
Facebook Pixel is basically a code piece you attach to your website. Afterwards it works silently in the background gathering information on how visitors interact with your site.
Digital Marketing
What is a Primary Keyword? Best Practices For Using Primary Keywords In 2025
Primary keyword, also known as focus keyword or main keyword, is the main phrase or term of a webpage for which the content is supposed to rank in the search engine result pages. Here, let us learn more about the best practices about primary keywords in 2025.
Keyword Strategy in SEO: What It Is & How to Create One
A keyword strategy plan in SEO is a complete guide on how to rank on search result pages using search engine queries. Here, let us learn more about keyword strategy and how to create an effective strategy.
What Are Secondary Keywords? Best Practice To Include Secondary Keywords In Content
Secondary keywords are the supporting terms or phrases to the main keyword. Learn more about secondary keywords, why they are important and how they are different from primary keywords further in this blog.
Hreflang Tags for SEO Success in 2025
If your website caters to audiences in different countries or multiple languages, then you’ve probably faced the challenge of showing the right content to the right audience. This is where Hreflang Tags come in. They are little signposts to search engines saying things such as, “Hey, this page is for Spanish speakers in Mexico,” or …
LLM SEO: What Is It and How to Get Your Business Listed in AI Search
Search engines are no longer just about blue links on a results page. Large Language Models (LLMs) are enabling tools and applications such as ChatGPT, Google Gemini, and Bing Copilot that are evolving the way information is found on the internet. This is what LLM SEO is for. Traditional SEO, still in its essence, only …
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What’s Generative Engine Optimization & How To Do It Effectively in 2025
Search is transforming at an unprecedented rate. The conventional manner through which people find information is no longer about entering queries on Google. Now, students and practitioners, and corporate worlds rely on AI engines like ChatGPT, Gemini, and Bing Copilot. These tools do not simply throw links; they generate answer pages for direct questions. Such …
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What Is Website Navigation and How to Master It In 2025
Site navigation is like a road map of a city—it tells a person where he is and how to get to the place he wants. Fancy looks don’t count; if visitors can’t find their way home in a matter of seconds, they will leave the website faster than you can say “back button.” Good website …
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What Is Keyword Ranking? How To Find Good Ranking Keywords In 2025
Keyword ranking tells you where your content is appearing while searching for a specific keyword, phrase, or search query. Read along to learn more about keyword ranking and ways to improve it.
The 20 Best Marketing Automation Tools Available to You Right Now
Do emails make your work endless, or lead management, or social sharing, or campaign tracking? Well, you are not alone in this. That’s just where Marketing Automation Tools come in. Automate the repetitive jobs, streamline the campaigns, and have time for creativity and strategy. You may tend to ask: What are marketing automation tools, and …
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