How To Make ₹1.6+ Lakh/Month From Simple Copywriting As A Side Hustle (2025 Guide)

Copywriting as a Side Hustle: A side hustle is one of the options that can help individuals earn extra income and build financial support alongside their regular job. Today, there are many side hustle ideas available that match different interests and skills. One of the most popular and growing options among them is copywriting.

Copywriting is a growing field that involves writing content for marketing, advertising, and online platforms. It is currently one of the trending career choices for those who want to work flexibly and earn through their writing abilities. Many people are now choosing copywriting as a side hustle and are successfully making money by offering their services to businesses and clients.

This guide offers insights into how to start copywriting as a side hustle, practical tips for beginners, and different ways to turn this skill into a source of income.

Disclaimer: This post is for informational purposes only. PW Skills does not guarantee or claim that you will earn a specific income from copywriting or any other side hustle mentioned.

Table of Contents

What is Copywriting?

Copywriting is the skill of writing content that convinces people to take action. This action can be buying a product, signing up for a service, or clicking a link. The content written by a copywriter is called copy. It is used in ads, websites, emails, and social media.

Good copywriting focuses on the reader. It talks about benefits, not just features, and uses simple and clear language. It also includes a call to action that tells the reader what to do next.

Copywriting is important for marketing because it helps businesses connect with people, build trust, and increase sales. It is a useful and in-demand skill in today’s digital world.

How to Make ₹1.6+ Lakh/Month from Simple Copywriting as a Side Hustle in 2025?

Copywriting is becoming one of the most preferred side hustle options for individuals who want to earn extra income by using their writing skills. In 2025, the demand for digital content is continuously increasing, and many businesses are looking for skilled copywriters to help them write persuasive and clear content for their products, services, and online platforms.

While income levels can vary, copywriting offers flexibility, low startup costs, and opportunities to grow over time. This guide explains how to get started with copywriting as a side hustle and outlines practical steps that can help you work toward building a steady income, including reaching goals like ₹1.6 lakh per month, based on the work you do, the rates you charge, and the clients you work with. The following is a step-by-step guide to start and grow copywriting as a side hustle.

1. Learn the Basics of Copywriting

Before starting to earn, it is important to understand what copywriting is and how it works. Focus on:

Writing persuasive and engaging content
Learning how to write for different platforms such as websites, emails, and advertisements
Understanding what motivates people to take action (consumer psychology)
Studying how businesses use words to connect with their audience

You can start learning through free articles, beginner-friendly courses, blogs, and YouTube channels that teach copywriting skills in simple ways.

2. Choose a Copywriting Niche

Selecting a niche allows you to focus your efforts and become more skilled in a specific area. Some in-demand niches in 2025 include:

Digital marketing and SEO copywriting
Finance and investment content
Health and wellness writing
Ecommerce and product descriptions
B2B and SaaS writing for software companies

A clear niche can help you write better content and attract clients who need your specific knowledge.

3. Build a Simple Portfolio

Your portfolio shows potential clients what you can do. If you are a beginner, you can build your portfolio by:

Creating sample work based on imaginary or real brands
Offering free or discounted services to gain experience
Publishing sample content on Medium or LinkedIn
Collecting testimonials from early clients

Keep your portfolio simple, well-organized, and focused on the type of work you want to offer.

4. Find Freelance Clients

There are different ways to find copywriting work as a side hustle. Some of the most common methods include:

Joining freelance platforms like Upwork, Fiverr, and Freelancer
Searching job boards such as ProBlogger, PeoplePerHour, and We Work Remotely
Sending direct messages or cold emails to businesses
Networking through LinkedIn or professional groups
Working with digital marketing agencies that need freelance support

Finding clients takes time and consistency, but regular outreach and building relationships help you get steady work.

5. Understand How to Set Pricing

Your earnings from copywriting will depend on the type of work, your experience, and your rates. Common pricing models include:

Per word (₹1–₹10+ depending on the niche)
Per hour (₹1,500–₹5,000+ for experienced writers)
Per project (₹10,000–₹50,000 or more for larger projects)

You can start with basic rates and increase them as you gain more experience and deliver good results.

6. Focus on Scaling Your Work

As you gain more clients and experience, you can increase your earnings by:

Working on larger and more complex projects
Charging higher rates for your services
Offering monthly retainer plans to clients for ongoing work
Specializing in high-demand niches where clients are willing to pay more
Improving your efficiency to complete projects faster without reducing quality

To achieve ₹1.6 lakh or more per month, prioritize securing high-paying projects, steady mid-level assignments, and long-term retainer clients. As a copywriter, you should continuously refine your skills, focus on profitable niches, and nurture strong client relationships to steadily increase your earnings and reach your income goals.

Tips to Start Copywriting as a Side Hustle to Make Money

Starting a copywriting side hustle can be a great way to earn extra income. The following are tips to help you begin and make money:

Understand Copywriting: Copywriting is writing persuasive content to encourage action, like buying or subscribing.
Choose Your Niche: Focus on a specific area, such as email marketing or website copy, to stand out.
Build Skills: Study successful copy, take courses, and practice writing regularly.
Create a Portfolio: Build a portfolio with sample work, even if it’s unpaid or speculative.
Market Yourself: Network through LinkedIn, let people know your services, and use freelance platforms like Upwork or Fiverr.
Price Your Services: Research industry rates and price based on your skills and value.
Deliver Quality Work: Always meet deadlines and provide high-quality work to build your reputation.
Be Persistent: Stay consistent, keep learning, and don’t get discouraged by early setbacks.

Is Copywriting Still a Good Side Hustle in 2025?

Yes, copywriting is still a highly viable and rewarding side hustle in 2025, with increasing demand and ample earning potential. As businesses focus more on online marketing, copywriters are needed to create persuasive content for websites, ads, emails, and social media. Freelance copywriting is 100% remote, offering flexibility to work from anywhere and set your own schedule.

Earnings can range from ₹50,000 to ₹2,00,000 per month, depending on experience and specialization in profitable niches like SEO or email marketing. The barrier to entry is low, with no formal degree required, making it accessible for many. While AI tools are on the rise, skilled human copywriters are still essential for creating content that connects with audiences.

Overall, copywriting offers a flexible, lucrative side hustle with plenty of opportunities for growth, making it a great option in 2025.

Skills Required for Success in Copywriting as a Side Hustle in 2025

To succeed as a copywriter in 2025, focus on developing these core skills:

Writing and Editing Skills
Understanding of Marketing Principles
SEO Knowledge
Adaptability and Research
Time Management and Client Communication
Attention to Detail

Also Read:

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Copywriting as a Side Hustle in 2025 FAQs

How much can copywriters make a month?

Copywriters can earn between ₹50,000 to ₹2,00,000 per month, depending on their experience, skills, and the types of projects they take on. Specializing in areas like SEO or email marketing can lead to higher earnings.

How to start a copywriting side hustle?

To start a copywriting side hustle, learn the basics of persuasive writing, choose a niche, build a portfolio with sample work, and begin seeking clients through freelance platforms like Upwork or Fiverr.

Is copywriting easy money?

Copywriting is not "easy money"; it requires developing writing skills, understanding marketing principles, and finding clients. While it offers flexible earnings, success comes with effort and consistency.