Copywriter Salary in India: Copywriting is the skill of writing clear, creative, and persuasive content that encourages people to take action. It helps promote products, build brand awareness, and share useful information with audiences. In today’s online world, copywriting is very important for digital marketing, advertising, and business growth.
A career in copywriting is a great choice for those who enjoy writing and want to work in creative fields. Copywriters are needed in many industries such as media, e-commerce, tech, and advertising. The job offers flexibility, a chance to work with top brands, and opportunities to grow.
In 2025, the copywriter salary in India is increasing due to high demand. Many companies are hiring skilled copywriters across cities and sectors. Read on to learn more about copywriter salary in India based on experience level, company, and location and explore the exciting career path of a copywriter.
What is a Copywriter?
A copywriter is a writing professional who creates short, clear, and persuasive text called copy. This copy is used in marketing and advertising to get people to take action, like buying a product, signing up for a service, or clicking a link.
Copywriters write for different formats such as websites, emails, ads, social media posts, brochures, and video scripts. Their main goal is to grab attention and make people respond quickly.
Unlike content writers who write long articles or blogs to inform or educate, copywriters focus on short and powerful messages that sell or promote. They carefully study the audience, brand voice, and marketing goals to write effective copy.
Copywriters play an important role in branding, advertising, and digital marketing. With growing use of online platforms and AI tools, copywriting has become a creative, fast-changing, and high-demand career.
Salary of a Copywriter in India in 2025
In 2025, the average salary of a copywriter in India is about ₹3.6 lakh per year. The salary usually falls between ₹1.8 LPA to ₹10.8 LPA, depending on the copywriter’s experience, writing skills, location, and company type.Â
As digital marketing grows, more businesses need skilled copywriters to create engaging content for their websites, ads, emails, and social media. This rising demand makes copywriting a strong career choice in India with steady income growth and job opportunities in multiple industries.
Copywriter Salary in India For Beginners
Beginner copywriters with less than one year of experience usually earn between ₹2 LPA to ₹3 LPA. Most entry-level copywriting jobs are found in digital agencies, startups, or freelancing platforms, where new writers learn how to write for different formats.
At this stage, the focus is on building a strong writing portfolio, learning how to create SEO-friendly and persuasive content, and gaining real project experience. As beginners improve their skills, they can move into better roles with higher pay.
Copywriter Salary in India for Experienced Professionals
Experienced copywriters with 4 to 8 years of experience can earn significantly higher salaries ranging from ₹6 LPA to ₹10.8 LPA. In some top companies, professionals with advanced skills in UX writing, brand strategy, or performance marketing can earn up to ₹30.5 LPA in rare cases.
With experience, copywriters take on bigger projects, lead content teams, and create high-impact marketing campaigns. Their income increases as they specialize in key areas and show results through their work. Below is the breakdown of copywriter salaries in India based on experience level:
|
Copywriter Salary in India for Experienced Professionals |
|
|
Experience Level |
Estimated Salary Range (per year) |
| Entry-Level (0–2 years) |
₹3.3 LPA – ₹3.7 LPA |
|
Mid-Level (3–5 years) |
₹3.8 LPA – ₹4 LPA |
| Senior-Level (6+ years) |
₹4.2 LPA – ₹7.3 LPA |
As copywriters grow in their careers, develop stronger content strategies, and stay updated with digital marketing trends, their earning potential in India increases steadily.
Company-Wise Salary of a Copywriter in India in 2025
In 2025, copywriter salaries in India vary widely depending on the company, industry, and specialization. Different companies offer different pay based on their size, reputation, and the types of projects copywriters work on. The following are salaries reported by over 2,500 professionals across many industries:
|
Company |
Salary Range (per year) | Experience Range |
|
Freelancer.com |
₹1.8 LPA to ₹8.5 LPA | 2 to 7 years |
| TCS |
₹3 LPA to ₹7.3 LPA |
2 to 13 years |
|
Better Communications |
₹2.2 LPA to ₹4 LPA | 0 to 9 years |
| Target | ₹4.1 LPA to ₹10.2 LPA |
2 to 5 years |
|
Flipkart |
₹3.1 LPA to ₹8.2 LPA | 1 to 6 years |
| Gameskraft | ₹9.5 LPA to ₹30.5 LPA |
3 to 10 years |
|
Leo Burnett |
₹4 LPA to ₹8 LPA | 1 to 6 years |
| Social Panga |
₹7.2 LPA to ₹12 LPA |
3+ years |
|
Radio Mirchi |
₹3 LPA to ₹5.5 LPA | 1 to 5 years |
| Amazon | ₹3.7 LPA to ₹15.0 LPA |
Not specified |
|
Capital One |
₹3.0 LPA to ₹11.3 LPA | Not specified |
| Ogilvy | ₹4 LPA to ₹9.3 LPA |
Not specified |
|
|
₹7 LPA to ₹22 LPA | Not specified |
|
Meta |
₹7.2 LPA to ₹20 LPA |
Not specified |
| Accenture | ₹3.0 LPA to ₹8.8 LPA |
Not specified |
|
Leo Burnett |
₹3.5 LPA to ₹8 LPA |
Not specified |
Factors Influencing a Copywriter Salary in India
Several important factors affect how much a copywriter can earn in India. Knowing these helps you understand what influences copywriter salaries across different jobs and industries.
1. Experience Level
Experience is the biggest factor in salary. Beginners usually earn between ₹2 to ₹3 lakh per year. As copywriters gain 5 or more years of experience, their salary can increase to ₹6 to ₹10.8 lakh or more.
2. Skills and Specialization
Copywriters with special skills like SEO writing, UX writing, brand storytelling, and performance marketing earn higher salaries. Specializing in fields like technical or medical writing also boosts pay.
3. Company Type and Size
Large companies like Flipkart, TCS, and Gameskraft tend to offer better salaries and benefits. Smaller startups or creative agencies may offer good pay too but usually less than big firms.
4. Job Location
Salary depends on where the copywriter works. Big cities like Mumbai, Bengaluru, and Delhi usually pay more because living costs and demand are higher. For example, copywriters in Mumbai may earn 20-30% more than those in smaller cities.
5. Education and Certifications
Having a degree in English, Journalism, Marketing, or Mass Communication helps improve salary chances. Online certifications from Coursera or Udemy in digital marketing or copywriting can also increase earnings.
6. Employment Type
Full-time copywriters get a fixed salary, job security, and benefits like health insurance and paid leave. Freelancers can earn more by setting their own rates and choosing projects but may face income ups and downs.
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Copywriter Salary in India FAQs
What is the salary of a copywriter in India?
Copywriter salaries in India range from ₹2 LPA to ₹10.8 LPA. The exact pay depends on experience, skills, and company.
Is copywriting a good career in India?
Yes, copywriting is a growing and rewarding career in India. It is especially promising due to the rise of digital marketing.
How do you write marketing goals and objectives?
Start by defining your main business aim, then create SMART objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound.
What is the average salary of a copywriter in India?
The average salary for a copywriter in India in 2025 is about ₹3.6 LPA. This is based on data collected from various industries.
Is copywriting high paying?
Copywriting can be high paying for specialists and experienced writers. Some earn over ₹15 LPA in fields like UX writing or brand strategy.
