Conversion Rate Optimization (CRO): 8 Effective Ways To Get Started

Conversion Rate Optimization: Traffic without conversion is like a car without fuel; it might just look good, but it is of no use. If you’re getting traffic on your website but the leads aren’t getting converted, then the problem is not with traffic; it is in conversion.

If you want to grow digitally, make your brand globally recognised by people, then you need to follow the right steps and focus on getting the traffic on your website converted. In this blog, you will get to know what CRO is, how to calculate conversion rate, and the 8 best practices to get started.

What is a Conversion Rate?

Conversion Rate is a rate that tells you how many people on your website performed a desired action. The action could be anything based on the type of business and website. It could be purchasing a product, registering for a service, filling out a form, etc.

Conversion Rate Optimization

A high conversion rate means that people who visit your website often complete the desired task, which means that your website is well-optimized, with good speed, and is appealing to the audience. A low conversion rate means that you need to work more on your website. Low CR can be because of multiple reasons, including website design, speed, performance, etc. Here, we will learn more about Conversion Rate Optimization with all its measure features and importance.

How To Calculate a Conversion Rate?

Conversion rate is calculated by dividing the number of conversions with the total number of visitors on your website and then multiplying it by 100.

Conversion Rate Optimization

Conversion helps you to easily differentiate between how many people visited your website and how many of them actually purchased a product (or any other action, depending on the type of website). For example, if a form was supposed to be filled out on a website and 500 people visited the website, but only. 250 of them filled the form. So, the conversion rate is 50%. (250/500×100=50)

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization

Conversion Rate Optimization refers to when you make changes in your website so that you can increase the percentage of conversions on your website, that is, increasing the number of people who actually perform the desired task, like purchasing a product, clicking on a link, or filling a form. CRO helps you to get more conversions without increasing the number of visitors you already have.

8 Effective ways to start Conversion Rate Optimization

Conversion Rate Optimization

Conversion rate tells you the percentage of people who completed the task on your website. But to make the conversion rate higher, you have to constantly make improvements as per the requirements to enhance website performance, design, and make it appealing to the audience. You can perform the following steps to make sure that you not only get traffic but also get them converted, because digital marketing is no longer just about attracting traffic.

1. Understand your users

You must try to understand what your users want and where you’re lagging. Find out where your audience is dropping off. You can check this by using some of the tools, like

Google Analytics to track behaviour
Hotjar or Microsoft Clarity for viewing heatmaps and session recordings
You can also conduct surveys and take feedback from people to get answers from real users with real reasons.

2. Optimize your landing pages

A landing page is a single page where the user is redirected after clicking on a particular link. It should be well optimized, clean, and attention-grabbing. You must focus on making your landing pages better. You can do so by performing the following steps:

Use clear headlines that are attention-grabbing
Add images and visuals that attract the audience
If your website has forms, make sure that you keep the forms short and ask only the necessary questions. Otherwise, the users can get frustrated and leave the website without even completing the task.

You can even perform A/B testing to check which version works better for you.

3. Speed up your website

According to Google, almost 53% of users close the website if it takes more than 3 seconds to respond or open. It is essential that your website is fast, works smoothly, and also does not crash. Some of the basic steps are mentioned below to enhance the speed of your website.

You can compress the images and videos
Minimal coding when your website is through WordPress, also avoid installing too many plugins or themes.
Purchase the hosting from the right platform.

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4. Focus on CTAs

CTA or Call to Action are the buttons, links, or messages that tell users what you want them to do next. It is one of the most important Conversion rate optimization to boost viewers interaction. Some of the examples of CTAs can be:

Buy Now
Click here
Sign up for free
Call now
Chat now
Learn more
Start your free trial, etc.

Make your CTAs effective for the audience, avoid the use of common CTAs like ‘Click here’, instead be specific and clear, use something like’Join now for free’, ‘Get Started’, etc, based on the website. The CTAs should be placed strategically, at the start, middle, and end of the page or website.

5. Build trust with Social Proof

People often read reviews and check out what other people are saying about the product before purchasing it. It would be great if you use reviews, testimonials, and show people that your customers are well-satisfied with your services or products. This is an effective Conversion Rate Optimization and will help you attract more audience and convert them. You can easily follow these below pointers to get results:

Attach reviews and testimonials
Use certifications and badges
Show real-time activity (10 people bought in the last hour, 200+ people bought this in the past 30 days)

6. Pop-ups at exit

Popups are one of the most important method for Conversion Rate Optimization. When your visitor is just about to exit, you can give them some offers, discounts, or deals to make them stay and purchase something that they like.

Exit pop-ups appear when you are just about to leave the website, so this might be the last chance to convert your visitor into a customer. Make sure to grab it. You can offer: Discount, vouchers, coupon code, newsletter sign-up up etc.

7. Mobile Optimization

No matter how well your website performs on desktop or laptop, if it is not mobile optimized then your website can never get a high CRO. Many people still use their mobile phones to check out any of the products or services that they might need. You have to ensure that your website works well on both mobiles and laptops. More than 60% of the traffic comes from mobile users, make sure that your website:

Loads fast
Is responsive
Has mobile-friendly checkout
(especially for E-commerce)

8. Perform tests

You can perform A/B testing to compare and check which version of your website works better. CRO is not just a one-time task. You have to keep making updates and changes for your website to keep performing well. A/B testing will help you to:

Compare different headings, CTAs, text, and image options
Make data-driven decisions
Avoid assumptions

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Conversion Rate Optimization FAQs

Q1. What is a good conversion rate?

Ans: A good conversion rate depends on the type of industry. While it varies industry to industry, on average, what is considered good is around 2-5%. Some of the top-performing sites also have 10% or more.

Q2. Do I need coding skills for CRO?

Ans: No, not necessarily. Many CRO tools provide drag and drop editors and no coding A/B testing.

Q3. Is CRO only for E-Commerce websites?

Ans: CRO is used for any website that has a goal. It does not matter whether the website is for E-Commerce, sales, leads, or any other purpose.

Q4. How often should the A/B testing be done?

Ans: Perform A/B testing regularly as long as you have enough traffic. Test one change at a time and run it for at least the time till you get meaningful results.