Call to Action or CTA, is a message on a website or ad that tells people what to do next. Good call to action examples help businesses guide visitors to take steps like buying, signing up, or learning more. CTAs can be direct, like “Buy Now,” or indirect, like “Learn More,” and appear as buttons, links, images, pop-ups, forms, banners, or videos.
The CTAs that work effectively are clear, easily locatable, and show value. They would use simple words and stand out visually. Variations of call-to-action examples for businesses, social media, and websites ensure higher engagement and clicks by guiding a user through to the next step. Well-designed CTAs make it easy for visitors to take action and drive better results.
What is CTA?
A CTA, or call to action, is the message on a website that tells visitors what to do next. CTAs help people take such actions as making a purchase, registering for a newsletter, or downloading a file. Without the CTAs, visitors may get confused and leave.
CTAs may be direct or indirect. Examples of the words used in direct CTAs are “Buy Now” and “Sign Up”. Indirect CTAs use softer phrases, such as “Learn More” or “Explore Products.” CTAs come in many forms:
- Buttons that easily can be clicked, encouraging action.
- Text links that fit into your content and encourage engagement.
- Images with clickable areas to draw attention.
- Pop-ups or slide-ins at key moments that draw attention.
- Forms that request users’ details in a structured manner.
- Banners showcasing offers of importance in visible spots.
- Videos that contain prompts to direct viewers to further actions.
These various formats help websites guide visitors in making their next steps clear and simple.
Call to Action Examples
The call to action, more commonly referred to as CTA, is basically a component of any website or ad that tells users what to do next. Proper call to action examples help businesses steer users to the desired actions of buying, signing up, or learning more. Strong calls to action, including call to action examples for business, social media call to action examples, and call to action examples website, can boost clicks and improve business results.
1. Figma Call to Action Example: Get Started for Free
Figma welcomes users to get started for free with a tappable “Get Started for Free” button. A very explicit, friendly call motivates new users to try out the tool without any risk. This example uses the phrase to show value and make it easy to start.
- Atlassian/Jira Call to Action Example: Get Started with Jira Product Discovery
Jira uses a call to action for prospects to begin exploring their product: “Get Started with Jira Product Discovery.” It leads users towards the benefits of the product; therefore, a confident move would be the next step.
- HelloFresh Call to Action Example: Get Offer
HelloFresh uses “Get Offer” in order to entice users with a deal. This call to action example for business invites people to claim discounts or special promotions quickly.
- Headspace Call to Action Example: Start Your 14-Day Free Trial
Headspace offers a trial with “Start Your 14-Day Free Trial.” Again, this is a call to action that instills trust because it offers one the opportunity to try services risk-free, therefore creating more clicks.
5. Netflix Call to Action Example: Get Started and Sticky CTA
Netflix’s “Get Started” button follows the user down the page as they scroll. The sticky CTA keeps the call to action visible to the user, who’s more likely to click.
- Philips Call to Action Example: Shop New or Best-Sellers
Philips’ CTA “Shop New or Best-Sellers” directs shoppers to either popular or new products. A clear button helps drive sales and user interest with simple choices.
- Lucky Beard Call to Action Example: Get in Touch
Lucky Beard uses “Get in touch” as a call to action for inviting communication. This social media call-to-action example invites users to connect with the brand quite easily.
- Vanquis Banking Group Call to Action Example: Read More
Vanquis uses “Read More” to entice users to learn more details. This call-to-action example, focused on the website, helps get people deeper into content without pushing for sales.
- Stitch Fix Call to Action Example: Newsletter Sign-Up Pop-Up
Stitch Fix uses a pop-up for newsletter sign-up with a clear CTA. This boosts user engagement and builds up the mailing lists through a friendly invitation.
- PayFit Call to Action Example: Book a Demo with Social Proof
PayFit provides “Book a Demo” along with social proof such as customer testimonials. This blend will increase credibility and drive demos.
- Basecamp Call to Action Example: Enjoy Work More + Free Offer
Basecamp greets visitors with “Enjoy Work More” and attaches a free offer. This call-to-action example utilizes emotion and value to drive clicks.
- Zoom Call to Action Example: Discover the Possibilities
Zoom’s CTA is “Discover the Possibilities,” which, in a way, encourages the users to consider newer options. This creates curiosity about their product.
- YETI Call to Action Example: Shop Now + Customize Now
YETI uses bold calls like “Shop Now” and “Customize Now” to drive immediate sales and personalization options. This provides a sense of control for buyers.
- Crunchyroll Call to Action Example: Start Watching + Sticky Button
A CTA like “Start Watching” by Crunchyroll combined with a sticky button ensures that users can always start streaming in no time.
- Dropbox Call to Action Example: Sign Up Free with No Credit Card
Dropbox’s “Sign Up Free with No Credit Card” alleviates hesitation by removing obstacles, making sign-ups effortless and welcoming.
- Letter Call to Action Example: Form CTA for Personalized Support
Carta uses a form type CTA to ask users to get personalized help. This directed call is for direct interaction and support.
- Dwell Call to Action Example: Value Emphasis with Bold Text
Dwell uses bold text to show value in its CTA. Visually clear, the invitation is one that makes users aware of the benefits before clicking.
- Repsol Call to Action Example: Clear and On-Brand Messaging
Repsol keeps its CTA clear and in line with the brand voice. Consistency makes the call to action trustworthy.
- Bulb Call to Action Example: Branded Sign-In Buttons
Bulb uses branded sign-in buttons to create familiarity and comfort for its users. This will help develop user trust and clicks.
- Tuft & Paw Call to Action Example: Countdown offer pop-up
Tuft & Paw creates a sense of urgency with a pop-up containing a countdown. This well-timed call-for-action pushes users to act swiftly for deals.
Best Practices for Designing Effective Call to Action Examples
The best call-to-action examples should be clear, easy to find, and relevant. Use strong, active words such as “Get,” “Start,” “Shop,” or “Sign Up.” Make the message short and straightforward. Adding social proof like testimonials or user numbers may help increase clicks. Apply contrasting colors or sticky buttons to make CTAs visible. Always direct users to next steps that provide real value.
Tips to Boost Clicks with Your Call to Action
To increase clicks for call-to-action examples in business or websites, you should focus on urgent and helpful language. Let users know what they gain by clicking. Use short sentences explaining the action clearly. On social media, combine CTAs with striking visuals and friendly tones. Testing different messages and positions finds what works best for your audience.
Call To Action Examples FAQs
What is a call to action?
A call to action is a message that tells users what to do next, like Buy Now or Sign Up.
Why are call to action examples so important in business?
They guide customers through steps that lead to better sales or engagement.
How can social media call to action examples improve engagement?
They encourage users to take action swiftly by using clear and straightforward prompts.
What is a good website call to action example?
A website's CTA is effective because clarity, findability, and value proposition come together.
Can call to action examples boost clicks?
Yes, well-designed CTAs with active words and urgency increase user clicks.