Business analytics is an interdisciplinary field of study that makes use of important concepts of mathematics, statistics, computing, research, management, and programming to draw insights from large data sets for profitable decision-making. In simple words, it is the process of data transformation into insights for use in business.
With the growing demand for business analytics professionals, there is a boost in business analytics programs provided by several universities. Let us gather information about the best classroom business analytics program you can pursue to master business analytics and build a profitable career in the field of business administration, analytics, and marketing!
Understanding Business Analytics: Meaning and Types
Business Analytics can be defined as detailed data analysis used for business purposes such as trend analysis, forecasting, marketing, etc. This involves several tools and techniques such as artificial intelligence, machine learning, statistics, etc for proper data structure so that definite patterns and trends can be identified for use in business and drawing profits.
Business analytics makes use of essential tools such as data forecasting simulation, data visualization, optimization, data management, SQL, Python, Tableau etc. It involves the use of data analytics for the identification of market patterns, consumer trends, user experience, market competition, effective management and marketing tactics and more. There are various types of business analytics. The most important types are discussed below:
- Descriptive Business Analytics: Descriptive analytics is mainly used for the identification of patterns from historical data sets for tracking trends.
- Predictive Business Analytics: Predictive analytics involves the use of statistical methods, data analysis and machine learning for data forecasting and market trends for identification of suitable business opportunities.
- Data Mining: Data mining makes comprehensive use of large database systems via statistics and machine learning for sorting data sets and arranging them to identify data relationships and patterns.
10 Business Analytics Programs: An Overview
Here is a quick overview of the most remarkable business analytics programs to build a beneficial business analytics career in 2025!
10 Business Analytics Programs for a Career Kickstart |
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Program Name | Instructor | Program Fee |
1. PW Skils Data Analytics Course | PW Skills | INR 20,000 |
2. Bachelor of Business with a Major in Business Analytics Program | Melbourne University, MIT Sydney | USD 8060 per trimester |
3. Bachelor of Science in Business Analytics Programs | Arizona State University | About USD 28,000 |
4. BBA in Business Analytics Program | Pace University, New York City (NYC) | INR 43.3 Lakh |
5. BBA Hons. in Business Analytics Program | PES University, Bangalore | INR 1,120,000 |
6. BBA Business Analytics Program | LPU | INR 4,00,000 |
7. MS in Business Analytics and AI Program | NYU Stern | USD 87,800 |
8. MS in Business Analytics Program | Carneige Mellon University | USD 69,412 |
9. MS in Business Analytics (STEM) Program | University of Michigan, Dearborn | USD 66,625 |
10. Master of Business Analytics Program | Deakin University | USD 8,448 |
11. MBA (Business Analytics) Program | IIM Bangalore | INR 26,00,000 |
Let us understand these business analytics programs in more detail;)
Business Analytics Classroom Programs + Online Mode
An undergraduate business analytics program is designed in a way to teach students problem-solving skills along with decision-making and business solutions. Other skills students learn in a UG Business Analytics program include website design, database development, critical thinking, teamwork, presentation skills, and ethical and social responsibility.
1. PW Skills Data Analytics Course
Uncover the field of data analytics with our specialized upskilling program. Engage in a 6 month learning program and master advanced data analytics tools.
Become a certified full time data analytics professional with our data analytics certification course. Get high paying job roles after completing this program and learn Python, SQL, Power BI, and more relevant tools.
Data Analytics Program Fee: INR 20,000
Mode and Location of the Program: Live + Recorded
Business Analytics Program Duration: 6 months
2. Major in Business Analytics, Bachelor in Business Program by Melbourne Institute of Technology, Sydney
The Melbourne Institute of Technology, popularly called MIT, offers a 7-AQF level bachelor’s degree program in business with a major in business analytics at Melbourne in Sydney.
The course covers eight common core units meant to be completed by the end of the second trimester, covering major stream (business analytics) classes with electives. Each unit provides 15 credit points adding up to 360 credit points in total.
The important topics covered in the course include business communications, commercial law, business statistics, management principles, accounting, marketing, information systems fundamentals, database technologies, business analytics, critical thinking, decision-making, artificial intelligence for enterprises, visual analytics, predictive analytics, professional ethics, entrepreneurship, designing the UX (user experience), product innovation and more.
MIT Business Analytics Program Fee: USD 8060 per trimester
Mode and Location of the Program: Offline in Melbourne, Sydney
Business Analytics Program Duration: 6 trimesters (3 years)
3. Bachelor of Science in Business Data Analytics by Arizona State University (ASU)
Arizona State University provides a bachelor’s business analytics program with the requisite knowledge and skills to grow as a business analyst. It offers technical competencies in data collection, data cleaning, data integration, data modelling tasks, and data analytics for business uses and applications.
ASU Business Analytics Program Fee: About USD 28,000
Mode and Location of the Program: Online and Offline at W.P. Carey School of Business, ASU
Business Analytics Program Duration: 3 years
4. Bachelor of Business Administration (BBA) in Business Analytics Program by Pace University, New York
The Bachelor of Business Administration (BBA) in Business Analytics Program is provided by the Lubin School of Business, Pace University, New York City and is a 128-credit long program.
The BBA business analytics program includes comprehensive classes on elementary mathematics, statistics, probability, computing, microeconomics and macroeconomics, calculus, financial and managerial accounting, marketing, business law, business analytics, business strategy, SQL, data mining, predictive analytics, Python, simulation, risk analytics, visual analytics, game theory, optimization, regression models, linear algebra and more.
Pace University Business Analytics Program Fee: INR 43.3 Lakh
Mode and Location of the Program: Offline at Lubin School of Business, Pace University, New York City
Business Analytics Program Duration: 4 years
5. Bachelor of Business Administration (BBA) Honours in Business Analytics Programme by PES University, Bangalore
The PES University of Bangalore offers a BBA honours program in Business Analytics which requires passing the PES entrance test for enrollment.
The business analytics program thoroughly covers mathematics, financial accounting, marketing management, managerial economics, business communication, quantitative techniques, human resource management, statistics with R, Python, SQL, SAS, Tableau, OCD (Organizational Change and Development), foreign exchange management, project management, social media analytics, AXIM procedure, big data analytics, NLP (Natural Language Processing), e-commerce, B2B marketing and project works.
PES University Business Analytics Program Fee: INR 1,120,000
Mode and Location of the Program: Offline at RR (Ring Road) Campus, PES University, Bangalore
Business Analytics Program Duration: 8 semesters (4 years)
6. Bachelor of Business Administration (BBA) Business Analytics Program by Lovely Professional University (LPU) with Institute of Analytics (IOA)
Lovely Profesional University (LPU) in collaboration with the Institute of Analytics (IOA) is providing a three-year BBA in Business Analytics program.
The program offers detailed classes on business economics, mathematics, statistics, career planning, management, database systems, research methodology, marketing, financial accounting, artificial intelligence, machine learning, Python, SAS, visualization, business ethics, financial management, big data, NLP (Natural Language Processing), social media analytics and more. The program also provides hands-on practice with industry-relevant projects and an option to choose electives.
LPU Business Analytics Program Fee: INR 1,00,000 per semester
Mode and Location of the Program: Offline at LPU
Business Analytics Program Duration: 3 years (6 semesters)
Masters In Business Analytics Programs Classroom + Online Mode
Let us now explore some of the postgraduate degree business analytics programs below for your reference. Enroll in any of the full time program.
7. Master of Science (MS) in Business Analytics and AI (BAi) by NYU Stern
NYU Stern offers a year-long business analytics master’s program to professionals. It comprises six on-site modules with five in New York and one in Abu Dhabi. The program provides an experiential learning and networking opportunity with industry-relevant capstone projects.
NYU Stern Business Analytics Programs Fee: USD 87,800
Mode and Location of the Program: Offline in New York and Abu Dhabi
Business Analytics Programs Duration: 1 year
8. Master of Science (MS) in Business Analytics Programme by Carnegie Mellon University (CMU)
The Tepper School of Business, CMU provides an MS in Business Analytics program both online and offline. The program requires 108 credits to pass and needs a personal computer or laptop for learning.
CMU Business Analytics Programs Fee: USD 69,412
Mode and Location of the Program: Online and Offline at Carnegie Mellon Campus, Pittsburgh, PA
Business Analytics Programs Duration: 9 months (full-time offline program) and 20 months (part-time online program)
9. Master of Science (MS) in Business Analytics (STEM) Program by the University of Michigan
The University of Michigan offers a 30-credit program in business analytics for graduates and business professionals. The course offers industry-relevant capstone projects with classes on essential business tools and techniques.
Important topics covered include applied forecasting, statistical modelling, and decision analytics. Further, students can choose a 12-credit elective from the five options: financial analytics, human resources management analytics, coordination analytics and information management, marketing analytics, and supply chain analytics.
University of Michigan Business Analytics Programs Fee: USD 66,625
Mode and Location of the Program: Offline
Business Analytics Programs Duration: 10 months
10. Master of Business Analytics Program by Deakin University
The Master of Business Analytics is a high-degree coursework program provided by the Deakin University. The program offers comprehensive classes with capstone projects for hands-on learning.
Deakin University Business Analytics Programs Fee: USD 8448 for 1-year full-time program
Mode and Location of the Program: Online and Offline at Burwood, Melbourne
Business Analytics Programs Duration: Deakin University offers its Master of Business Analytics program in three manners. These are:
- a) 1 year full-time or part time equivalent (8 credit points),
- b) 1.5 years full time or part-time equivalent (12 credit points), and
- c) 2 years full-time or part-time equivalent (16 credit points).
11. Master of Business Administration with a Major in Business Analytics Program by the Indian Institute of Management (IIM) Bangalore
MBA in Business Analytics is a post-graduate, two-year, full-time residential program by the Indian Institute of Management (IIM) Bangalore.
The first year consists of three terms with each term consisting of 16.5 credits each. It covers eighteen core topics (49.5 total credits) of the syllabus including accounting, corporate finance, economics, macroeconomics, machine learning, operations management, decision sciences, computing, forecasting techniques, business, society and government ethics, communication, competition E strategy, etc.
Some other topics such as NLP (natural language processing), artificial intelligence, deep learning, multivariate data analysis, optimisation and field and free electives are covered in the second year with three terms (term IV, term V and termVI).
IIM Bangalore Business Analytics Programs Fee: INR 26,00,000
Mode and Location of the Program: Offline
Business Analytics Programs Duration: 2 years (6 trimesters)
Business Analytics Programs FAQ
Q1. What is the scope of MS in Business Analytics?
Ans: Business Analytics is a highly in-demand career field with numerous opportunities. A person with a master of science in business analytics has several job roles available such as data analyst, business analyst, data scientist, data architect, market research analyst, management analyst, financial analyst and more.
Q2. What undergraduate degree is considered the Business Analytics?
Ans: Among the most suitable and most popular degrees in business analytics is a Bachelor’s in Business Administration. However, students can also pursue a bachelor’s degree programme in Data Science, Finance, Accounting, Economics, Computer Science or Information Systems if they aim for further study (master) or a job in Business Analytics.
Q3. What is a Masters in Business Analytics?
Ans: A master's in business analytics is a master of science (business analytics) degree program (MSBA) that combines concepts from multiple disciplines. This includes concepts such as mathematics, statistics, data analytics, artificial intelligence, SQL, Python, and more.
Q4. Can a non-IT person pursue business analytics?
Ans: Yes. Business analytics is an interdisciplinary subject of study that can be studied by people from all backgrounds. There are numerous undergraduate, postgraduate and online business analytics programs and courses available in which students can enrol to kickstart their business analytics journey!