Business Analytics (BA) is a collection of technologies and requisite methods to use statistical models and data analysis techniques to solve business problems. It incorporates the use of business intelligence (BI) tools, techniques, technologies and methodologies for collecting, organizing, and presenting data volumes from numerous sources within a business organization.
There are various types of business analytics, including descriptive analytics, predictive analytics, text analytics, prescriptive analytics, text analytics, and spatial analytics. Let us learn about the best business analytics courses to kickstart your career in the field in 2025!
Business Analytics Courses: Key Takeaways
- Business Analytics (BA) systematically examines a business entity’s data to encourage fruitful decision-making.
- For better placement opportunities, students must look out for certification courses in business analysis.
- A business analysis professional has numerous opportunities in roles like business analyst, data analyst, data engineer, data scientist, data architect, and database administrator.
- A business analytics course syllabus generally incorporates data analysis, statistics, data visualization, operations research, market analysis, etc.
- PW Skills offers a comprehensive Data Analytics Certification Program with a 100% placement guarantee. Read ahead to learn more about beneficial business analytics courses!!
Understanding Business Analytics
Business Analytics (BA) refers to a set of skills such as data analytics, marketing analytics, big data and data visualization techniques, and more for useful data insights to drive profits for business organizations. To derive essential insights from big data sets of an organization, business analytics incorporates the use of business intelligence (BI) tools like
Business analytics is highly instrumental for the growth of a business organization. It aids business organisations in identifying market trends and opportunities, developing market-appropriate strategies, improving customer services, reducing uncertainties in the market, and optimizing operations.
Business Analytics Course Syllabus
A business analytics course syllabus is covered with tools, technologies and such concepts that help in better decision-making. This involves the following:
- Data Analysis to drive insights from datasets of business organizations.
- Statistics for Data Science for regression techniques and hypothesis testing.
- Business Intelligence (BI) tools.
- Data Visualization for effective presentation of findings.
- Predictive Models and Machine Learning (ML) for forecasting future trends.
- Market Analytics to delve into consumer behavior and trends.
- Operations Research for analysis and optimization process.
- Financial Analytics focuses on monetary aspects.
- Decision Science for better decision-making skills.
- Database Management and Big Data Analytics.
Some other concepts covered under a Business Analytics course include human resources management, customer relationship management, soft skills, communication and marketing, agile methodologies and project management, sigma and statistical quality control.
Business Analytics Courses: An Overview
Here is a quick overview of some of the most remarkable courses in business analytics to build a promising business analytics career in 2025!
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Business Analytics Courses to Build a Career in 2025 |
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| Course Name | Instructor | Course Fee |
| 1. Data Analytics Certification Program | PW Skills | INR 20,000 |
| 2. Professional Certificate Program in Advanced Data Analytics | IIM Kozhikode | INR 1,96,000 |
| 3. Business Analysis Fundamentals Course | Microsoft (On Coursera) | Free |
| 4. Business Analyst Certification Program | IIBA (IBM) | INR 54,000 |
| 5. Business Analytics Course | Internshala | INR 1,349 |
| 6. Business Analysis Process | Tableau | Free |
| 7. Integrated Business Analytics Programme | IIM Indore | INR 3,20,000 |
| 8. Business Analytics Specialization | Wharton University on Pennslyvania | Free |
Let us understand these business analytics courses in detail to make an informed choice;)
1. PW Skills Data Analytics Certification Program
The PW Skills Business Analytics course is a comprehensively designed, beginner-friendly, and industry-oriented certificate course with specialization in data analytics for profitable decision-making skills.
The course is perfect for freshers to kickstart their business analytics career and professionals to boost their career in business analytics with 100% placement assistance. The data analytics course covers essential data analytics tools such as Python, SQL, PowerBI, Numpy, Pandas and more.
PW Skills Business Analytics Course Fee: INR 20,000
Mode of Course: Online
PW Skills Business Analytics Course Duration: 6 months
2. IIMK Certificate Program in Advanced Data Analytics (For Managers)
IIMK (Indian Institute of Management, Kozhikode) offers a Professional Certification Program for Managers in Advanced Data Analytics. The data is designed to learn advanced-level data analytics tools, methodologies and technologies for driving innovative decision-making in one’s organisation based on well-analysed datasets.
IIMK Business Analytics Course Fee: INR 1,96,000
Mode of Course: Online
IIMK Business Analytics Course Duration: 3 hours/week on Sunday from 9:00 a.m. to 12 p.m.
IIMK Business Analytics Course Eligibility: Diploma Holders (10+2+3) or Graduates (10+2+3) (in any field) with a minimum of one year of work experience.
The program teaches the fundamentals of data analytics, modeling, data visualisation, text mining, social media analysis, etc. and covers tools such as R, Power BI, Python and Tableau, with real-world projects and case studies.
3. Microsoft Business Analysis Fundamentals Course
The Business Analysis Fundamentals Course can be found on Coursera and is offered by Microsoft as a part of its Business Analyst Profesional Certificate Program. It is a beginner-level course completed in four modules that covers important concepts of business analysis, qualitative and quantitative analysis methods, problem identification and stakeholder communications with a final project and its assessment.
MS Business Analytics Course Fee: Free
Mode of Course: Online
MS Business Analytics Course Duration: 18 hours (Self-paced)
4. IBM Business Analyst Certification Program
The Advanced Business Analyst Certification Program is an IIBA-endorsed business analytics course designed in collaboration with IBM to learn tackling complex business problems by leveraging the latest generative AI technologies such as Gemini, Dall-E 2, Midjourney and Chat GPT.
With CCBA and CBAP-aligned courses and Harvard Business case studies, this business analytics course covers 22+ skills.
This includes strategy analysis, solution evaluation, generative AI, business analysis, planning and monitoring, wireframing, data visualisation, BRD FRD and SRS document creation, agile methodologies, mathematical programming, dashboarding, etc. Besides, the course incorporates 13+ tools including Python, tableau, R, Chat GPT, Microsoft Excel, MySQL, Dall-E 2, mid-journey., Gemini, etc.
IIBA Business Analytics Course Fee: INR 54,000
Mode of Course: Online
IIBA Business Analytics Course Duration: 11 months
5. Internshala Business Analytics Course
The Internshala Business Analytics Course is an IIT Madras Pravartak certified business analytics certification program that teaches predictive analytics, AI tools, probability distribution and more. In addition to a certification from IIT Madras Pravartak, this mobile-friendly course comes with a certificate from Skill India NSDC (National Skill Development Corporation).
The course provides placement assistance benefits and internship opportunities in the field. It comprehensively covers the business analytics course via detailed lessons on business analytics, predictive analytics, excel for data analytics, statistics and statistical decision making and integrating AI in Excel with four hands-on assignments, one industry-oriented project and two essential AI tools (Chat GPT and Microsoft AI extensions.
Internshala Business Analytics Course Fee: INR 1,349
Mode of Course: Online
Internshala Business Analytics Course Duration: 8 weeks (1 hour per day)
6. Tableau Learning Partner Business Analysis Process
The Business Analysis Process course is available on Coursera. It is designed by Tableau Learning Partner as a part of its Business Intelligence Analyst Professional Certificate. This beginner-friendly course covers lessons on business analysis, business process models, requirements elicitation, business requirements documentation, and stakeholder identification.
Tableau Business Analytics Course Fee: Free
Mode of Course: Online
Tableau Business Analytics Course Duration: 22 hours (Self-Paced)
7. IIM-I Business Analytics Programme
The Integrated Programme in Business Analytics by IIMI (Indian Institute of Management, Indore) is a certificate course in business analytics with a 3-day on-campus module and career assistance.
The IIM Indore business analytics course has 14 comprehensive modules that cover the fundamentals of analytics, R, feature engineering with R, inferential statistics, MySQL server, GLM, Python, Time Series, Machine Learning, Deep Learning, Tableau, Text mining and introduction to NLP, big data and BYOP.
IIM-I Business Analytics Course Fee: INR 3,20,000
Mode of Course: Online (On Weekend: Saturday and Sunday from 9:00 a.m. to 11:45 a.m.)
IIM-I Business Analytics Course Duration: 10 months (3-day on-campus module)
IIM-I Business Analytics Course Eligibility: At least 50% marks in UG/PG and work experience of 2+ years.
8. University of Pennsylvania Business Analytics Specialization Course
The Business Analytics Specialization course, available on coursera, is offered by the Wharton University of Pennslyvania. It is a five-course series that offers learning on data-driven business strategies in four discipline specific courses.
The course incorporates classes on the fundamentals of business analytics, customer analytics, operations analytics, people analytics, accounting analytics, and decision tree along with a capstone project on business analytics.
Business Analytics Specialization Course Fee: Free
Mode of Course: Online
Business Analytics Specialization Course Duration: 1 month (10 hours per week)
Business Analytics Course FAQ
Q1. What is business analytics?
Ans: Business analytics is using data insights for business purposes. This incorporates analysis of existing data in an organisation to identify trends and causes and draw techniques for better business strategy and thus, greater profit.
Q2. What are the prerequisites for enrolling in a Business Analytics Course?
Ans: Most business analytics courses do not demand any prerequisites as they are designed for beginners and professionals both. Anyone with basic mathematical knowledge and English understanding who wants to kickstart one’s career in business analytics can enrol in a business analytics course, learn its fundamentals, and get a certificate to begin a promising career in business analytics.
Q3. How does business analytics profit a business?
Ans: Business Analytics is instrumental in drawing useful insights from its datasets such as consumer experience, market trends and customer demands, number of visitors to websites and stores, etc. All this data and other useful insights help in framing better market strategies and improving business tactics to draw greater profits in the business organization.
Q4. What course is best suited for business analysts?
Ans: Business analytics courses that comprehensively cover the syllabus of business analytics with hands-on projects and new technologies and methodologies and come with an industry-recognized certification are among the best-suited courses for business analysts.
However, while looking for a business analytics course for oneself, one must keep in mind other factors as well such as specialization, projects and case studies, certification value, and affordability, etc. A good example of an affordable and valuable business analytics course is the PW Skills Data Analytics Certification Program.
