Are you looking for effective branded keywords to skyrocket or boost your website’s visibility? Branded keywords are search queries that contain the company’s name or product. This helps brands accumulate targeted traffic on their website. The branded keywords are not just something to capture brand-specific traffic on site, but it is something that can increase the impact of your SEO strategy.
Also, every brand wants to rank at the top on their own topics or branded keywords. If any of your competitors rank higher than you on your own branded keyword, you must outrank them. Here, let us learn more about brand keywords and the effective ways to use them in SEO strategies.
What Are Branded Keywords?
A branded keyword is a term that includes the name of the brand or the specific product of the brand. For example, Apple iPhone, Nokia Headphones, PW Skills blog, and more. They are also known as “Navigational Queries” as people who make queries are searching for a specific brand or website.
For example, if someone searches for “PW Skills Data Science Course,” then they will probably get PW Skills Data Science Course ranking at the top. In brand-specific search, users generally click on the first ranking websites that appear, considering them as the official ones. And as a matter of fact, your branded keyword search must be optimized to present your website when searching with your brand queries.
Branded Keywords: Key Takeaways
- Branded Keywords have a very high “Click Through Rate” because they are searching for a specific company, website, or product.
- Also, branded keywords generate most sales for a website or brand.
- These keywords might contain phrases and variations of your product name, brand name, or services, which people find out about the company either online or from some other source.
- General keywords like “manual car”, latte, and ed-tech cannot be branded for a brand.
- A branded keyword is always unique based on your business.
Examples of Branded Keywords [ PW Skills + XYZ]
Branded keywords can be in any of these sequences given below.
- PW Skills + Contact Page
- PW Skills + Course (Data Science, Full Stack Development, Data Analytics, UI UX, Product Management, Digital Marketing, and more)
- PW Skills + Price
Well, we are taking an example of a branded keyword from our own website, “PW Skills”. Any search query containing the word “pw skills” could be taken as brand keywords because it directly contains the brand’s name i,e. PW Skills.
The PW Skills brand name is unique. So let us try to find some branded keywords related to PW Skills. You can also take any of the combinations i,e.
Can you see when I search for a query i,e. “PW Skills Data Science Course” I get a Data Science Course from PW Skills at the top. This is something branded keywords do. And, here it is optimized and ranked at the top so that users can get specific information on the Data Science Course on PW Skills.
Some common misspellings of the branded keywords are often considered as branded keywords, such as “PWSkills,” where I am ignoring the whitespace between both words. Suppose I write “PW Tills” in place of “Skills” let us check whether we get our site at the top of the search query.
11 Ways To Use Branded Keywords In 2025
Let us check some of the effective ways in which we can use brand keywords in 2025.
1. Optimize Your Homepage
In most of the search queries involving your branded keywords, your homepage is the one that ranks frequently. It is important to optimize your home page and other core pages properly so that users land on the desired page they want from a search query rather than from a third-party site.
It means when I search for “PW Skills Address, then I should get the PW Skills “Contact Page” in the first rank on the search result page. And this is actually happening.
2. Leverage Branded Keywords in Paid Search (PPC)
When you are running Google ads on your branded keywords, make sure you dominate the Search results page and ensure that your competitors cannot steal your clicks.
Branded keywords most often rank naturally, but when you bid something extra on these keywords, it can increase the conversions at a lower cost per word for your ad campaigns when compared to other generic keywords.
3. Create Blog Content For Your Brand
It is highly recommended to create blogs around your branded keywords, clearly mentioning your brand, its products, FAQs, and other resources.
For example, you can create blogs around “How to purchase courses on PW Skills” or “Top benefits of PW Skills Courses”. This will help you gain traffic from your branded keywords easily, especially from informational searches with a higher probability of conversion, building trust and authority.
4. Optimize Social Media Profiles
People also search for a specific brand using “branded keywords” on social media platforms like Instagram, Facebook, Twitter, and other platforms. You can include branded keywords in your bios, hashtags, and captions of your posts to increase your visibility on these keywords on different social media channels.
For example, adding “Official PW Skills” or “Explore PW Skills on Instagram” improves discoverability.
Join Our Digital Marketing WhatsApp Channel
5. Use Branded Keywords in YouTube SEO
YouTube is the second-largest search engine. Hence, creating branded tutorials, product reviews, or demo videos with branded keywords in titles, descriptions, and tags helps you rank in both YouTube and Google SERPs. This also builds brand authority through engaging multimedia.
6. Add Local SEO With Branded Keywords
If your brand has a physical location, you can use these branded keywords in Google to list your brand for local searches. This is a practice where you optimize brand keywords with location so that people looking for your brand with location get accurate results on the search page. For example, XYZ Digital Marketing Agency in Delhi, here XYZ is the brand’s name.
7. Use Branded Keywords in Customer Testimonials
When you publish your customer stories, such as testimonials, then you can use the branded terms like “ PW Skills [Brand Name] success story,” which not only strengthens trust but also helps these pages rank for branded queries. Potential customers often search “[Brand] reviews” before buying, so optimized testimonials help you control the narrative online.
Read More: 8 Ways to Do Best PPC Keyword Research, Key Considerations
8. Capture ‘Brand + Alternatives’ Searches
It is important to take note of your competitors and rank when users compare you to other brands. You can create specific comparison pages using your brand keywords, highlighting all your product and service features. Here, branded keywords will help you dominate the conversation instead of shifting it to a third party blog of competitors.
You have to make sure you draw the attention of users to your website or brand when they compare your brand with other alternatives in the market. Nowadays, AI overview can also pick some of the best features from your website and alternative websites to make comparisons at the top position. Hence, make sure you mention all important features of your product and services.
9. Add Brand Keywords into Email Campaigns
This is one of the best practices when using brand keywords. When you are using newsletters and email campaigns for nurturing your potential buyers or converted leads, then they are published online as blog posts or archives, which might include branded keywords that might help them rank. This will boost the discoverability of campaigns long after they’ve been sent to subscribers.
10. Use Branded Keywords in Press Releases
When you are attending Press releases, media mentions, and news features, then you can display or highlight your branded keywords to ensure your company dominates page one of Google when there’s buzz around your brand in the online market or even offline. It pushes down irrelevant results and builds credibility across trusted sources.
11. Optimize for Voice Search with Branded Queries
In 2025, voice search is on the rise with increasing Answer Engine Optimization, where people can ask their query easily with a voice assistant, such as Siri, Google Assistant, etc. When you optimize pages, especially FAQ pages, they might frequently be featured in default voice answers.
Also Read:
- YouTube Keyword Research Ideas
- 15 Best and Most Popular CMS Platforms in 2025 (Compared)
- What Is Domain Hosting? A Beginner’s Guide to Getting Started
- A/B Testing in Digital Marketing: How To Set Up A/B Testing In A Campaign
Become a Pro In Digital Marketing
Master Digital Marketing and related knowledge with an AI-powered Digital Marketing Course offered by PW Skills. This course is suitable for newcomers, self-learners, and business owners looking for digital growth of their business and building an online presence.
Get in-demand skills designed for today’s AI-driven landscape with optimised SEO, social media strategy, content creation, analytics, and more to build your career in digital marketing.
Looking for More?
- Get industry-led live sessions with professionals in digital marketing
- Build your productivity at the workplace with knowledge of Gen AI
- Build a fully job-optimised project portfolio which demonstrates your skills, and strengthen it with projects.
- Get opportunities for full-time jobs or freelance clients for different digital marketing tasks.
- Get personalised career assistance to prepare for interviews and land your dream job
- Get industry-recognised certifications from PW Skills
- Enhance your job readiness with practical skills and expert career guidance.
Branded Keywords FAQs
Q1. What is a Branded Keyword?
Ans: A branded keyword is a term that includes the name of the brand or the specific product of the brand. For example, Apple iPhone, Nokia Headphones, PW Skills blog, and more.
Q2. What is an example of a branded keyword?
Ans: Branded keywords are often used with some search queries. Such as, “PW Skills Course” is a branded keyword where “PW Skills” is the brand name and “Course” is the query.
Q3. Can I use branded keywords in Google Ads?
Ans: Yes, Google offers no restriction on using branded keywords in Google Ads.
Q4. Should you bid on branded keywords?
Ans: As conversion rates are higher on branded keywords, you can bid on them to avoid losing your traffic for these keywords, especially.
