Shruti Datta, Author At PW Blogs

Lead Generation in Digital Marketing: Proven Strategies for Success

Lead Generation in Digital Marketing is a crucial strategy for attracting potential customers and guiding them through the marketing funnel. By effectively capturing leads, businesses can nurture prospects and convert them into sales-ready leads. With a wide range of tactics, from search engine optimization (SEO) and social media marketing to email campaigns and paid ads, …

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ROI in Digital Marketing: Measuring Success in Online Campaigns

Digital Marketing / By Shruti Datta

ROI in Digital Marketing: Measuring Success in Online Campaigns is a critical metric for evaluating the effectiveness of your digital marketing efforts. It helps businesses determine whether the money and resources invested in online campaigns are delivering profitable results. By calculating ROI, you can assess the financial return on each marketing activity whether it’s paid …

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Mobile Marketing Strategies to Engage On-the-Go Audiences

Digital Marketing / By Shruti Datta

As mobile usage continues to rise, engaging on-the-go audiences has become a key priority for marketers. Mobile marketing strategies are evolving to cater to consumers who are constantly connected through their smartphones, tablets, and other mobile devices. To effectively capture their attention, brands must create seamless, relevant, and personalized experiences that are optimized for mobile. …

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Digital Marketing Basics: Everything You Need to Get Started

Digital Marketing / By Shruti Datta

Digital Marketing Basics are essential for businesses to thrive in today’s online-driven world. Whether you are a startup, a small business, or an established enterprise, understanding the basics of digital marketing can help you reach your target audience and grow your brand. From content creation and social media management to email campaigns and search engine …

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Introduction to Digital Marketing: The First Steps to Success

Digital Marketing / By Shruti Datta

In today’s fast-paced digital world, businesses must adapt to the evolving landscape of marketing to stay competitive. Introduction to Digital Marketing is the first essential step towards creating a robust online presence. With traditional marketing methods becoming less effective, digital marketing offers a more targeted, measurable, and cost-effective approach. Whether you are a small business …

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How Does Google Work? The Basics of Search Engines Explained

Digital Marketing / By Shruti Datta

How does Google work? Understanding the basics of how Google and other search engines operate is crucial for businesses, content creators, and marketers looking to enhance their online presence. Google uses a three-step process: crawling, indexing, and ranking to gather, organize, and display the most relevant results for user queries. Crawling involves Google’s bots scanning …

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How Do Google Ads Work? A Step-by-Step Explanation

Digital Marketing / By Shruti Datta

Google Ads is one of the most effective online advertising platforms, allowing businesses to reach potential customers right when they are searching for relevant products or services. So, how do Google Ads work? The platform operates on a pay-per-click (PPC) model, where advertisers bid on specific keywords. When users search for those keywords, Google displays …

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The Powerful LinkedIn Commenting Strategy That Wins You More Followers

Digital Marketing / By Shruti Datta

The LinkedIn commenting strategy you use can significantly impact your ability to grow your network and increase followers. When done right, leaving thoughtful and engaging comments on LinkedIn can help you stand out in a crowded professional space. Not only do your comments foster connections with key industry leaders, but they also demonstrate your expertise …

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B2B Marketing: Strategies That Drive Business Growth

Digital Marketing / By Shruti Datta

B2B marketing focuses on strategies that help businesses sell their products or services to other businesses, rather than individual consumers. Unlike B2C (Business-to-Consumer) marketing, B2B marketing often involves a longer sales cycle, larger transaction amounts, and a more complex decision-making process. To successfully drive business growth in the B2B landscape, companies must create targeted, relationship-building …

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