Shruti Datta, Author At PW Blogs

Digital Marketing Salary for Freshers: Insights and Trends for 2025

As the digital marketing landscape continues to grow, digital marketing salary for freshers entering the industry in 2025 can expect a promising career start. With businesses increasingly shifting to online channels, the demand for skilled digital marketers has surged. Fresh graduates or those with limited experience can find a variety of entry-level roles, such as …

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Exploring E Marketing Types: The 8 Core Approaches to Digital Success

Digital Marketing / By Shruti Datta

In the rapidly evolving world of digital marketing, understanding the different e marketing types is essential for business growth. E-marketing, also known as online marketing, encompasses a variety of strategies designed to reach target audiences and drive sales or engagement. Among the types of online marketing, key approaches include email marketing, social media marketing, and …

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Affiliate Marketing: How to Start and Grow Your Revenue

Digital Marketing / By Shruti Datta

Affiliate marketing offers a rewarding way to earn passive income by promoting products or services through affiliate networks. As a beginner, it’s essential to understand the basics of affiliate marketing, including how affiliate networks work and how you can benefit from various revenue-sharing models. In simple terms, affiliate marketing allows you to earn commissions by …

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15 AI Content Creation Tools to Help You Work Smarter

Digital Marketing / By Shruti Datta

In today’s fast-paced digital world, AI tools for content creation have revolutionized how creators, marketers, and businesses generate high-quality content quickly and efficiently. These AI-driven platforms offer a wide range of features, from improving grammar and writing style to generating social media posts, blog articles, and even videos. Whether you’re looking for free AI tools …

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Rise of ChatGPT in Digital Marketing – PW Skills Provide Free Masterclass on 11th Jan, Register Now

Digital Marketing / By Shruti Datta

The rise of ChatGPT in Digital Marketing has sparked a new era of innovation, transforming how businesses engage with customers and optimize their marketing strategies. With its ability to streamline content creation, enhance personalization, and automate customer interactions, ChatGPT is becoming an indispensable tool for marketers worldwide. If you are eager to harness the power …

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Building Digital Marketing Plans: A Comprehensive Template

Digital Marketing / By Shruti Datta

Building a digital marketing plan is essential for any business aiming to succeed in the online world. A well-structured plan serves as a map , outlining the strategies and tactics necessary to achieve marketing goals and drive growth. It involves identifying target audiences, selecting the right digital channels, creating engaging content, and measuring the performance …

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Top Affiliate Marketing Programs for Beginners and Pros in 2025

Digital Marketing / By Shruti Datta

Affiliate marketing offers a lucrative opportunity for both beginners and seasoned pros to generate passive income by promoting products and services. In 2025, the affiliate marketing landscape continues to evolve, with new programs offering higher commissions, better tools, and easier access to a global audience. Whether you’re just starting or are already an experienced affiliate …

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Comprehensive Digital Marketing Services List for Every Business Need

Digital Marketing / By Shruti Datta

A digital marketing services list covers a wide range of strategies designed to meet businesses’ diverse marketing needs. Whether a small startup or a large enterprise, these services are essential for establishing a strong online presence and reaching your target audience. From SEO optimization and PPC campaigns to social media marketing and content creation, the …

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Email Marketing: Strategies to Boost Engagement and ROI

Digital Marketing / By Shruti Datta

Email marketing remains one of the most effective channels for driving engagement and maximizing return on investment (ROI) in the digital landscape. With the ability to reach a targeted audience directly in their inbox, businesses can cultivate relationships, promote products, and share valuable content. However, to truly harness the power of email marketing, it’s essential …

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Lead Generation in Digital Marketing: Proven Strategies for Success

Digital Marketing / By Shruti Datta

Lead Generation in Digital Marketing is a crucial strategy for attracting potential customers and guiding them through the marketing funnel. By effectively capturing leads, businesses can nurture prospects and convert them into sales-ready leads. With a wide range of tactics, from search engine optimization (SEO) and social media marketing to email campaigns and paid ads, …

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