Shruti Datta, Author At PW Blogs

What is Google Data Studio and How to Create Report On It

Google Data Studio is a free data visualisation tool developed by Google that enables users to create interactive and customizable dashboards and reports. Its drag-and-drop interface, real-time data integration, and collaborative features are ideal for tracking performance and making data-driven decisions. In this article, we will walk you through what Google Data Studio is and …

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25 Digital Marketing Skills To Master

Digital Marketing / By Shruti Datta

As digital marketing is evolving every day, in 2025, it is very important to understand digital marketing skills for improving brand visibility and driving conversion. Digital marketing offers various growth opportunities. Whether you are a beginner just starting your journey or a seasoned professional looking to grow your expertise, understanding key digital marketing techniques can …

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Top 15 Creative Marketing Ideas To Grow Your Busines

Digital Marketing / By Shruti Datta

When it comes to growing your business, having creative marketing ideas can set you apart from the competition and leave a lasting impression on your target audience. Whether you are a startup or an established company, implementing unique and innovative strategies can help you attract customers and drive business success. From interactive campaigns to influencer …

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Top 20+ Digital Marketing Tools

Digital Marketing / By Shruti Datta

In 2025, where the whole world is dependent on online, digital marketing tools are essential for businesses looking to streamline campaigns, reach target audiences, and boost ROI. Whether you are managing social media, running email campaigns, analysing website traffic, or optimising for search engines, the right tools can save your time and improve results. From …

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The Beginner’s Guide to Programmatic Advertising

Digital Marketing / By Shruti Datta

Programmatic advertising is how marketers plan, purchase, and manage digital campaigns. By using automated technology and real-time data, various brands can deliver more relevant and personalised messages to the right audience at the right time. If you have a brand or business and are looking to improve performance across channels from display to video and …

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Video SEO: How to Optimize On-Site Clips for Video Marketing

Digital Marketing / By Shruti Datta

With video content increasing its popularity in online engagement, it is very important to optimizing your clips for search visibility. Video SEO makes sure that your on-site videos are easily discoverable by search engines, driving more traffic and boosting your content’s performance. From choosing the right video hosting platform to crafting a compelling video thumbnail …

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What is Voice Search Optimization

Digital Marketing / By Shruti Datta

Voice Search Optimization is the process of adjusting and adapting your website content to be more discoverable through voice-activated devices like Siri, Google Assistant, and Alexa. As voice search becomes increasingly popular, businesses need to adapt their digital strategies to ensure they rank well in voice search results. Unlike traditional text searches, voice queries are …

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AI in Digital Marketing – The Ultimate Guide

Digital Marketing / By Shruti Datta

AI in digital marketing helps artificial intelligence to plan, execute, and optimise marketing strategies. Do you know AI marketing is used to increase your performance and efficiency and reduce costs? Yes, AI digital marketing helps by automating routine tasks, personalising customer experiences, and using data analysis and machine learning. AI in digital marketing is transforming …

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Market Analysis: What It Is and How to Conduct One

Digital Marketing / By Shruti Datta

Doing a market analysis is one of the smartest things a business can do before launching a product or making big decisions. You need to understand the market, know who your customers are, what they want, who your competitors are, and what trends are shaping the industry. To make sure you cover everything, it is …

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Dentsu Internship 2025: Graduate Trainee – Brand Strategy

Digital Marketing / By Shruti Datta

Dentsu, a leading global advertising and marketing agency, collaborates with some of the world’s top brands and is known for delivering innovative and impactful marketing strategies across the digital landscape. Dentsu Internship 2025 offers an opportunity for fresh graduates to join its Digital Marketing Internship program as graduate trainees in marketing and strategy. This Dentsu …

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