Shruti Datta, Author At PW Blogs

Consumer Behavior: Definition, Factors and Methods

Consumer behavior refers to the study of how individuals make decisions about what products or services to buy, use, and dispose of. It involves understanding the factors that influence purchasing decisions, including psychological, social, cultural, and personal elements. By analyzing consumer behavior, businesses can gain valuable insights into customer preferences, motivations, and actions. These insights …

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Digital Marketing KPIs & Metrics

Digital Marketing / By Shruti Datta

In the fast-paced world of digital marketing, tracking the right digital marketing KPIs (Key Performance Indicators) is essential for measuring the success of your campaigns. These key performance indicators in digital marketing provide valuable insights into how effectively your marketing efforts are driving results. By monitoring key metrics like website traffic, conversion rates, customer acquisition …

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5 Major Factors Influencing Consumer Behavior?

Digital Marketing / By Shruti Datta

Consumer behavior refers to the decision-making process and actions of individuals when they choose, purchase, use, or dispose of products and services. This behavior is influenced by various factors that shape how consumers think, feel, and act about the products they buy. Understanding these factors is crucial for businesses aiming to develop effective marketing strategies …

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Consumer Behaviour In Marketing

Digital Marketing / By Shruti Datta

Understanding consumer behaviour in marketing is essential for businesses aiming to align their products and services with customer needs and preferences. By analyzing how consumers make purchasing decisions, companies can develop strategies that resonate with their target audience, leading to increased satisfaction and loyalty. Recognizing the importance of consumer behaviour in marketing enables businesses to …

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5 Different Types of Consumer Behavior

Digital Marketing / By Shruti Datta

Understanding the types of consumer behavior is essential for businesses to develop effective marketing strategies. Consumer behavior refers to individuals’ decision-making processes and actions when purchasing products or services. These behaviors vary depending on the complexity of the purchase, the level of involvement, and external factors influencing choices. By recognizing and analyzing the five main …

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Segmentation, Targeting And Positioning

Digital Marketing / By Shruti Datta

Segmentation, Targeting, and Positioning (STP) are core components of a successful marketing strategy, helping businesses reach the right audience with the right message. Segmentation involves dividing a broad market into smaller, manageable groups based on shared characteristics such as demographics, behaviors, and preferences. Targeting is the process of evaluating these segments and selecting the ones …

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Segmentation

Digital Marketing / By Shruti Datta

Segmentation is a crucial marketing strategy that involves dividing a broad market into smaller, distinct groups of consumers who share similar characteristics, needs, or behaviors. By understanding the unique needs of each segment, businesses can tailor their marketing efforts, products, and services to better meet the demands of these specific groups. This targeted approach allows …

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Marketing Segmentation: Definition, Example, Types, Benefits

Digital Marketing / By Shruti Datta

Marketing segmentation is a strategic approach used by businesses to divide a broad consumer or business market into smaller, more manageable groups, known as segments. These segments are based on various shared characteristics such as demographics, geography, behavior, or psychographics. The goal of segmentation is to identify distinct customer groups with unique needs, preferences, and …

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Market Niches – What Is a Niche Market? 9 Examples in 2025

Digital Marketing / By Shruti Datta

A Market Niches refers to a specialized segment of a larger market that focuses on a specific group of customers with unique needs, preferences, or interests. Instead of targeting broad audiences, businesses use market niche strategies to create highly tailored products and services that appeal to a distinct, often underserved, demographic. This approach allows companies …

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7 Types of Market Segmentation: A Complete Guide

Digital Marketing / By Shruti Datta

Market segmentation is a vital strategy that enables businesses to divide a broad consumer or business market into smaller, more manageable segments. By understanding the types of market segmentation, companies can tailor their marketing efforts and product offerings to meet the specific needs and preferences of each group. This targeted approach not only helps businesses …

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