B2B vs. B2C: What’s the Difference?
The business world is primarily driven by two major models: B2B (Business-to-Business) and B2C (Business-to-Consumer). These models are designed to cater to different types of target audiences and operate with unique strategies. The difference between B2B and B2C is evident in various aspects such as the target market, sales processes, product offerings, and marketing approaches. …