Shruti Datta, Author At PW Skills Blog

Dentsu Internship 2025: Graduate Trainee – Brand Strategy

Dentsu, a leading global advertising and marketing agency, collaborates with some of the world’s top brands and is known for delivering innovative and impactful marketing strategies across the digital landscape. Dentsu Internship 2025 offers an opportunity for fresh graduates to join its Digital Marketing Internship program as graduate trainees in marketing and strategy. This Dentsu …

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Why Is Advanced Seo Tips 2025 The Best Digital Marketing Book For Entrepreneurs

Digital Marketing / By Shruti Datta

If you are trying to grow your business online, you know how tricky digital marketing can be. There are so many strategies out there; it is hard to know where to start. That’s why is Advanced SEO Tips 2025 The Best Digital Marketing Book For Entrepreneurs is being called the best digital marketing book for …

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Semantic Search Guide: What Is It And Why Does It Matter

Digital Marketing / By Shruti Datta

Search engines have come a long way from just matching exact keywords. Today, they use something smarter called semantic search. If you have ever wondered, “What is semantic search?” It’s the technology that helps search engines understand the meaning behind your words, not just the words themselves. With the help of semantic understanding and semantic …

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The Future of AI in Marketing 2025: Trends, Tools and Strategies

Digital Marketing / By Shruti Datta

The future of AI in marketing will change the way businesses connect with customers, making AI marketing in 2025 more personalized, efficient, and data-focused. As AI technologies in marketing continue to evolve, companies will gain better insights into customer behavior, improve their experiences, and make smarter decisions. By 2025, AI tools will be central to …

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Market Analysis: What It Is and How to Conduct One

Digital Marketing / By Shruti Datta

Doing a market analysis is one of the smartest things a business can do before launching a product or making big decisions. You need to understand the market, know who your customers are, what they want, who your competitors are, and what trends are shaping the industry. To make sure you cover everything, it is …

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AI in Digital Marketing – The Ultimate Guide

Digital Marketing / By Shruti Datta

AI in digital marketing helps artificial intelligence to plan, execute, and optimise marketing strategies. Do you know AI marketing is used to increase your performance and efficiency and reduce costs? Yes, AI digital marketing helps by automating routine tasks, personalising customer experiences, and using data analysis and machine learning. AI in digital marketing is transforming …

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The Beginner’s Guide to Programmatic Advertising

Digital Marketing / By Shruti Datta

Programmatic advertising is how marketers plan, purchase, and manage digital campaigns. By using automated technology and real-time data, various brands can deliver more relevant and personalised messages to the right audience at the right time. If you have a brand or business and are looking to improve performance across channels from display to video and …

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Video SEO: How to Optimize On-Site Clips for Video Marketing

Digital Marketing / By Shruti Datta

With video content increasing its popularity in online engagement, it is very important to optimizing your clips for search visibility. Video SEO makes sure that your on-site videos are easily discoverable by search engines, driving more traffic and boosting your content’s performance. From choosing the right video hosting platform to crafting a compelling video thumbnail …

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What is Voice Search Optimization

Digital Marketing / By Shruti Datta

Voice Search Optimization is the process of adjusting and adapting your website content to be more discoverable through voice-activated devices like Siri, Google Assistant, and Alexa. As voice search becomes increasingly popular, businesses need to adapt their digital strategies to ensure they rank well in voice search results. Unlike traditional text searches, voice queries are …

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7 Freelance Copywriting Jobs That Pay $20+ An Hour In 2025

Digital Marketing / By Shruti Datta

In 2025, freelance copywriting jobs offer great opportunities for writers who want flexibility and the chance to earn well. As content marketing becomes more important for businesses, the need for skilled copywriters is growing fast. Copywriters help companies improve their online presence, boost sales, and connect with customers through engaging and persuasive writing. Whether you …

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