Khushboo, Author At PW Blogs

What is Marketing Psychology, 7 Psychological Theories & Principles in Marketing

Marketing Psychology: Marketing psychology is an important part of digital marketing that helps influence how consumers think and make decisions. By understanding consumer behaviour and emotions, marketers design campaigns that connect on a deeper level and encourage action. Techniques like using bright colours, emotional storytelling, urgency with limited-time offers, and social proof through customer reviews …

What is Marketing Psychology, 7 Psychological Theories & Principles in Marketing Read More »

9 Types of Marketing to Promote Your Business, Most Relevant Types in 2025

Digital Marketing / By Khushboo

Types of Marketing: Marketing is how businesses connect with their customers. For example, a small business owner who makes handmade candles tried different marketing strategies to grow her brand. She started with social media marketing, then used email marketing, and later tried influencer marketing by working with a local content creator. Each method gave different …

9 Types of Marketing to Promote Your Business, Most Relevant Types in 2025 Read More »

What is Traditional Marketing? Types, Methods, Examples, Advantages & Disadvantages

Digital Marketing / By Khushboo

Traditional Marketing: Before the internet changed everything, businesses used traditional marketing to reach people. Methods like TV commercials, newspaper ads, and radio jingles were common ways to advertise. These tools helped businesses create trust with customers and build brand recognition. Traditional marketing includes print ads (like flyers and magazines), broadcast (TV and radio), outdoor advertising …

What is Traditional Marketing? Types, Methods, Examples, Advantages & Disadvantages Read More »

What is Performance Marketing? Types, Examples, How it Works & Benefits

Digital Marketing / By Khushboo

Performance marketing is a smart, results-driven approach where businesses only pay when they see a specific action, like a click, sign-up, or sale. Unlike traditional advertising, this model ensures that every rupee spent leads to measurable results. For businesses, especially those just starting or looking to grow, it offers a cost-effective way to market with …

What is Performance Marketing? Types, Examples, How it Works & Benefits Read More »

What are Tracking Codes in Google Analytics? Types, Why It Matters & Best Practices

Digital Marketing / By Khushboo

Tracking codes in Google Analytics plays a crucial role in understanding how users interact with your website. This small piece of code, whether from Universal Analytics or the newer GA4, collects important data about visitor actions, such as page views, clicks, and conversions. For digital marketers, this tracking code is the foundation of all strategies. …

What are Tracking Codes in Google Analytics? Types, Why It Matters & Best Practices Read More »

What is Telemarketing? Types, Examples, and How it Works

Digital Marketing / By Khushboo

Telemarketing started as a way for businesses to reach people directly by phone, beyond traditional stores and advertising. In a growing company, phone calls became more than just a service channel. They turned into chances to connect with customers. Friendly voices on the line helped explain useful products, answer questions, and build trust. As the …

What is Telemarketing? Types, Examples, and How it Works Read More »

What is Event Marketing? Types, Examples, Benefits & How to Build a Strategy

Digital Marketing / By Khushboo

Event Marketing started as a way for brands to connect directly with people by setting up booths or displays at local fairs and gatherings. This face-to-face interaction created a memorable experience that helped brands stand out. As competition grew and online ads became common, businesses saw the importance of event marketing to capture real attention. …

What is Event Marketing? Types, Examples, Benefits & How to Build a Strategy Read More »

10 Types of Marketing Platforms, How to Choose Right One

Digital Marketing / By Khushboo

Marketing platforms help businesses grow by bringing key marketing tools like email, social media, SEO, and data tracking into one system. They make it easier to manage campaigns, connect with the right audience, and improve results. These platforms are useful for both small businesses and large brands, saving time and boosting performance. Some marketing platforms …

10 Types of Marketing Platforms, How to Choose Right One Read More »

7 Ways to Gain Marketing Experience, Why it is Important

Digital Marketing / By Khushboo

Marketing experience is how a brand communicates, connects, and builds trust with its audience through different strategies and platforms. From digital ads and social media posts to website design and email campaigns, each interaction shapes how people feel about a brand. Each type plays a specific role in building awareness, generating leads, or increasing customer …

7 Ways to Gain Marketing Experience, Why it is Important Read More »

Top 10 Digital Marketing Books for New Digital Marketers, Importance for Beginners

Digital Marketing / By Khushboo

Digital Marketing Books: Digital marketing is changing how businesses connect with customers through websites, search engines, social media, and email marketing. As more people use the internet to shop, learn, and communicate, the need for skilled digital marketers is growing. With so many digital tools and platforms, it can be confusing to know where to …

Top 10 Digital Marketing Books for New Digital Marketers, Importance for Beginners Read More »