Khushboo, Author At PW Blogs

What is a Digital Marketing Specialist? How to Become One, Salary, and Skills Required

Digital Marketing Specialist: Marketing is about sharing the right message with the right people to promote products or services. In the past, marketing mainly used newspapers, radio, and TV to reach audiences. Today, digital marketing has changed how businesses connect with customers by using the internet, social media, search engines, and other online tools. A …

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How to Create an Effective SEO Strategy in 2025, Step by Step Guide

Digital Marketing / By Khushboo

How to Create an Effective SEO Strategy in 2025: SEO, or Search Engine Optimization, is the method used to improve a website’s visibility on search engines like Google. It helps businesses and creators attract more visitors by using the right keywords, building backlinks, and offering a smooth user experience. In today’s digital world, where online …

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What is Content Strategy? Types, Examples, How to Develop & Why It Is Important

Digital Marketing / By Khushboo

Content Strategy: Content means information like text, images, videos, or audio shared to inform or engage people. A content strategy is a planned approach that helps businesses create, organize, and share content to reach specific goals such as improving SEO, building a brand, or attracting website visitors. A good content strategy guides how to deliver …

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Copywriter Salary in India 2025 Guide for Beginners and Experienced

Digital Marketing / By Khushboo

Copywriter Salary in India: Copywriting is the skill of writing clear, creative, and persuasive content that encourages people to take action. It helps promote products, build brand awareness, and share useful information with audiences. In today’s online world, copywriting is very important for digital marketing, advertising, and business growth. A career in copywriting is a …

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SEO Copywriting, What It Is, How to Do It, Career, Tools

Digital Marketing / By Khushboo

SEO Copywriting: Copywriting is the skill of writing words that convince people to take action, such as clicking a button, signing up for a newsletter, or buying a product. When this writing is combined with search engine optimization (SEO), it becomes SEO copywriting, an effective method to make content not only persuasive but also easy …

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What are Marketing Channels? Types, Examples, How to Select Best Channels

Digital Marketing / By Khushboo

Marketing Channels: Marketing is the process of helping people learn about a product or service so they can buy it. It connects the business with the right audience by sharing useful information in the right way. Marketing is important because it helps build trust, creates brand value, and increases sales. Marketing channels are the different …

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What is Email Copywriting? Examples, Tips, How to Start, and Why It’s Important

Digital Marketing / By Khushboo

Email Copywriting is the skill of writing emails that engage readers and drive action. Check out complete details on Email Copywriting examples, tips to improve, how to start, why it’s important, career options, salary, and more.

What is Remarketing? Types, Examples, Benefits & How it Works

Digital Marketing / By Khushboo

Remarketing: Marketing is about reaching people who may be interested in a product or service. In online marketing, most visitors do not buy anything during their first visit to a website. They often browse, look at products, and leave without taking any action. This is why remarketing is so important. Remarketing is a digital marketing …

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